RUS | ENG
19-21
September
2017


CROCUS EXPO
Pavilion 3, hall 15

Online registration of visitors

Press materials of the Moscow International Optical Fair (MIOF)

« Mass media

POST RELEASE

20th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The anniversary 20th Moscow International Optical Fair (MIOF), the leading B2B project of the branch and the main business platform for the specialists of Russian and foreign companies, was held February 15 through 17 in Crocus Expo. More than 3 500 specialists came to the exposition and participated in the events within the business program.

104 companies participated in the project. Representatives from 14 regions of Russia (Moscow and the Moscow region, St. Petersburg, Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Rostov, Tambov, Yaroslavl regions, Khabarovsk Krai, republics Crimea and Bashkortostan) and 6 foreign countries (Belarus, Italy, Russia, China, Turkey and Ukraine) displayed not only their latest developments in all directions of the optical industry (eyeglasses, lenses, professional equipment, software for optician’s and many other things), but also fresh design ideas, in particular, new collections of sunglasses from leading European and Asian producers intended for the forthcoming spring and summer season.

The official opening ceremony of the 20th Moscow International Optical Fair took place February 15. The ceremony was presented by Serguei Egorychev, Department of special exhibition projects director.

Participants of the ceremony welcomed the exhibitors and guests of the event:

  • Victoria Chizhova, Marcolin-Rus Director General;
  • Damiana Andreozzi, Markiza Project Director General;
  • Viacheslav Malynkin, Optika MIO retail chain Director General,
  • Dmitry Mitiukov, Head of Abium company;
  • Takeshi Kazei, Takubo Wоrks International Division Manager;
  • Elena Yakutina, Market Assistant Group Director General.

MIOF organizers traditionally prepared a highly topical business and educational forum program during which attendees had an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction. Representatives of Hoya Lens Rus told about new products within the frames of the seminar on progressive lenses.

Seminars Emotional Communication with the Customer in the Shop and Become Superproducer (two parts) took place February 16. The seminars were held by Ercole Renzi (Italy), an internationally acknowledged marketing expert in optical market. Ercole Renzi is one of the most famous lecturers and experts in the field of optical marketing and management in the world, a regular participant of international optical exhibitions and trade fairs, has a number of publications in the professional media, the author of a number of books on optical marketing and sales. 156 attendees participated in the event.

The Awarding Ceremony for the winners of the 3rd Russian National Award in the optical industry Golden Lorgnette for achievements in the field of new technologies promotion, sight protection and professional service of the population took place within the frames of the program. The award is designed to recognize the most important individuals and companies for providing excellent service, fostering innovation and spreading awareness of the optical sphere. Participants of the contest promoted their corporate image, products and services as well as created greater market awareness in the market segment throughout Russia.

The MIOF exhibition management office and the Market Assistant Group agency with assistance of the Ministry for Healthcare of Russia were the organizers of the award. Representatives of the companies nominees, participants and guests of the fair, representatives of wholesale and retail companies from Russia, Belarus, Germany, Italy, Korea, Turkey, the USA and France, more than 20 representatives of mass media gathered in Backstage restaurant.

The ceremony was presented by Serguei Egorychev and Elena Yakutina. Pierric Bonnard, Trade Commissioner and Head of Business FranceinRussia (Business France Russie) spoke at the awarding ceremony. Besides BusinessFrance became the official partner of the Golden Lorgnette National Award. 47 companies from all regions of Russia took part in the contest, 21 projects were nominated in 12 categories.

There were declared winners in the following nominations:

  • Expert panel special prize went to Medical and Technical College (Saint Petersburg).
  • The Debut of the Year (a newcomer introduction to the market) award was granted to Pervoye Atelye Yuvelirnykh Oprav Sergey Tarasov.
  • The Innovation of the Year award went to O’Key Vision Retail (Moscow).
  • Advertising campaign of the Year was announced Tamara optician’s chain (Novosibirsk).
  • The Optician's Chain of the Year (federal) first award went to Optica MIO company.
  • The Optician's Chain of the Year (local) was granted to Tochka Zreniya optician’s chain (Perm).
  • Private trade mark award got Design Laboratory Sergey Makhnev.
  • The Marketing Project of the Year featured two awards: for wholesale and retail companies. The wholesale nomination winner became Alstima and Vista Optical projects. The retail nomination winner became KORD Optika chain (Kazan).
  • Educational Project of the Year – the winner of the award was Avvita Rodenstock Academy (Moscow) project.
  • The Partner of the Year was awarded to Market Assistance Group director Elena Yakunina for the company’s longstanding contribution to MIOF exhibition and Golden Lorgnette award development.
  • Best MIOF 2017 stand was announced OPTIC DIAS stand (Moscow).
  • The Personage of the Year (acknowledgement) award went to Mariya Trubilina, docent of ophthalmology department FMBA of Russia, for personal contribution to optical industry development.

MIOF is the main platform in Russia for the work of the optical market professionals – for the conclusion of contracts, establishment of new contacts, and exchange of experience. Presentations of new collections of frames, corrective and contact lenses, equipment for specialized retail chains and salons take place at the fair.

The 21st Moscow International Optical Fair will run September 19 through 21, 2017
in Crocus Expo.

PRESS RELEASE

20th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The anniversary 20th Moscow International Optical Fair (MIOF), the leading B2B project of the branch and the main business platform for the specialists of Russian and foreign companies, will be held February 15 through 17 in the Crocus Expo International Exhibition Centre.

The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed.

The optical industry is a part of the health care industry and thus special quality requirements, accuracy of measurements and diagnostics are applied to its products and services. At the same time corrective glasses and sunglasses, color contact lenses and other optical products serve as irreplaceable fashionable accessories. A variety of materials and modern technologies provide ample opportunities for creation of new models and each premiere of the optical exhibition is also an event in the world of design!

104 companies will participate in the project. Representatives from 13 regions of Russia (Moscow and the Moscow region, St. Petersburg, the Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Rostov, Tambov, Yaroslavl regions, Khabarovsk area, Republics of Crimea and Bashkortostan) and 5 foreign countries (Belarus, Italy, China, Turkey and Ukraine) will display not only the latest developments in all directions of the optical industry (eyeglasses, lenses, professional equipment, software for optician’s and many other things), but also fresh design ideas, in particular, new collections of sunglasses from leading European and Asian producers intended for the forthcoming spring and summer season.

MIOF organizers traditionally prepare a highly topical business and educational forum program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction. Representatives of Hoya Lens Rus will tell about new products within the frames of the seminar on progressive lenses.

A variety of professional forums, contests and workshops will become another centre of attraction for key audience and an interesting source of publications in specialized and business press. A tight program of exhibition-related events enables to obtain comprehensive information on how to organize efficient and profitable business in line with all the requirements of the modern economy. Besides the results of 2016 in the optical retail will be summed up and new world tendencies in target audiences’ preferences will be defined within the frames of the business program.

The seminar held by Renzi Ercole, Head of SR Сommunicazione (Italy) consulting company, will become the highlight of the program.

The Awarding Ceremony for the 3rd Russian National Award for achievements in the optical industry Golden Lorgnette winners will take place within the frames of the program. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent professional service for the population, fostering innovation and spreading awareness of the optical industry. Participants of the contest promote their corporate image, products and services as well as create greater market awareness in the market segment throughout Russia.

The Rodenstock Academy (this year the German company celebrates its 140th anniversary), the Russian Academy Medical Optics and Optometry (Moscow), the State Medical Technical College (St. Petersburg) and other educational institutions will compete in a new nomination The Educational Project of the Year.

In total about 50 companies from all regions of Russia took part in the contest last year.

Official Opening Ceremony of the 20th Moscow International Optical Fair will take place February 15 in hall 8 of the Crocus Expo IEC Pavilion 2.

Ticket for the fair period will cost 250 RUB.

Online registration which will provide representatives of optical industry an opportunity to get a free entrance ticket is available at the official website of the fair.

MIOF project is intended for specialists only! There will be no retail sales on the show site!

POST RELEASE

19th MOCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 19th Moscow International Optical Fair (MIOF), a key B2B event for specialists of the optical industry in Russia, was held September 13 through 15 in Crocus Expo IEC.

Large distributors of the leading world brands of medical optics and specialized equipment exhibited at the autumn edition of MIOF 2016: 89 companies from 12 regions of Russia (Moscow and the Moscow region, St. Petersburg, the Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Sverdlovsk and Yaroslavl regions, Krasnodar Krai, the republics of Crimea and Mari El) and foreign countries (Belarus, Italy and China).

Visitors, representatives of wholesale and retail companies, ophthalmologists and businessmen, saw not only products and services offered by top players of the optical market (Marcolin-Rus, Optic Dias, Inveco, Avvita, Megalopolis, Markisa Project, New Optica and many others), but got acquainted with MIOF debutants’ (Pervoye Atelie Yuvelirnykh Oprav, Opt Fabruk, Panfundus, Picasso Group, Vega Optika, Zvezda Vostoka and RUSPRODIZAYN) activity.

The number of specialists representatives of wholesale and retail companies, owners of optical products trading grounds, ophthalmologists who attended the 19th Moscow International Optical Fair made more than 3800 people thus the number of attendees increased by 31% compared to September 2015 edition.

The Official opening ceremony of the 19th Moscow International Optical Fair took place September 13 at 12:00 p.m. in hall 15 of the third pavilion. The ceremony was presented by Serguei Egorychev, Director Department of special exhibition projects. Participants of the ceremony:

  • Konstantin Oleynik, Megapolis company executive;
  • Alexander Shlayfert, Head of optical division of KruponHandelsGmbH;
  • Elena Titova, CEO Optic Style company (Vladimir), the holder of the National award of the optical industry Golden Lorgnette (2015, 2016);
  • Elena Yakutina, Director General Market Assistant Group welcomed the exhibitors and guests of the ceremony.

All speakers noted that the trade fair provided the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed.

The contest for the National Award in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population Golden Lorgnette was traditionally held within the frames of the 19th Moscow International Optical Fair. The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician’s of Russia. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. Participants of the contest promote their corporate image, products and services as well as create greater market awareness in the market segment throughout Russia. The Awarding Ceremony for the winners will take place February 2017 at the next edition of the trade fair.

MIOF organizers traditionally prepared a highly topical business program during which experts had an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction.

MIOF comprised an exhibition of innovation projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, the companies’ technologies and solutions aimed at efficient use of resources. Participation in the trade fair was a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They were well prepared to discuss business in the Russian market and to close a deal on-site.

MIOF is the main platform in Russia for the work of the optical market professionals for the conclusion of contracts, establishment of new contacts, and exchange of experience. Presentations of new collections of frames, corrective and contact lenses, equipment for specialized retail chains and salons take place at the fair.

The 20th edition of the Moscow International Optical Fair will be held February 15 through 17, 2017.

See you in Crocus Expo IEC!

PRESS RELEASE

19th MOCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 19th Moscow International Optical Fair (MIOF), a key B2B event for specialists of the optical industry in Russia, will be held September 13 through 15 in Crocus Expo IEC.

The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry s demand and is a promotional opportunity not to be missed.

Large distributors of the leading world brands of medical optics and specialized equipment will exhibit at the autumn edition of MIOF 2016: 89 companies from 12 regions of Russia (Moscow and the Moscow region, St. Petersburg, the Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Sverdlovsk and Yaroslavl regions, Krasnodar Krai, the republics of Crimea and Mari El) and foreign countries (Belarus, Italy and China).

Visitors, representatives of wholesale and retail companies, ophthalmologists and businessmen, will see not only products and services offered by top players of the optical market (Marcolin-Rus, Optic Dias, Inveco, Avvita, Megalopolis, Markisa Project, New Optica and many others), but will get acquainted with MIOF debutants activity.

For example one of debutants is Pervoye Atelie Yuvelirnykh Oprav which will present for the first time at the Russian market complex of services of premium class design and production of anatomic frames made from precious materials.

A number of companies will exhibit national brands and products developed especially for the Russian market. A new Russian Woodsun brand (RUSPRODIZAYN) will display collections of sunglasses with frames made from natural wood and other materials. The design ideas of the brand are implemented by the artists of Abramtsevo art and industrial college named after V.M. Vasnetsov and thus Woodsun products become genuine works of art.

Leps Optica will display a collection of sunglasses from Gregory Leps. All sunglasses Gregory Leps have an unusual modern design, inherent in the very singer's unique style, which is more deeply emphasizes his uniqueness and charisma. The round shape of the eyepieces fast break into the lives of millions of people who want to emphasize their individuality and stand out from the crowd your vivid image.

MIOF organizers traditionally prepare a highly topical business program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction.

MIOF will comprise an exhibition of innovation projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, the companies technologies and solutions aimed at efficient use of resources. Participation in the trade fair is a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They will be well prepared to discuss business in the Russian market and to close a deal on-site.

The Official Opening Ceremony of the 19th Moscow International Optical Fair will take place September 13 at 12:00 p.m. in hall 15 of the Crocus Expo Pavilion 3.

Online registration, which will provide an opportunity to get free admittance to the optical industry representatives, is available on the official website of the fair.

Crocus Expo IEC Press Service

POST RELEASE

18th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 18th Moscow International Optical Fair (MIOF), the leading B2B project of the branch and the main business platform for the specialists of Russian and foreign companies, was held February 16 through 19 in the Crocus Expo International Exhibition Centre. The trade fair provided the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continued to complement and reflect the industry s demand and is a promotional opportunity not to be missed.

106 companies from 12 regions of Russia (Moscow and the Moscow region, St. Petersburg, Sevastopol, the Republics of Bashkortostan, Crimea, Mari El; the Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Rostov, Sverdlovsk and Yaroslavl regions) and 4 foreign countries (Belarus, Italy, China and Japan) participated in the project. Such famous players of the optical market as Marcolin-Rus, Luxottica, Seiko, Optic Dias, Inveco, Avvita, Kering group and Hoya were among the exhibitors. NPP LINKO, Aleroptic and others companies were debutants of the February edition. Totally more than 320 brands were presented on the platform!

Official Opening Ceremony of the 18th Moscow International Optical Fair took place February 16 at 12:00 p.m. The opening ceremony was presented by Serguei Egorychev, Director of department of Special Exhibition Projects of Crocus Expo IEC. Participants of the ceremony:

  • Konstantin Oleinik, head of Megapolis company;
  • Dmitry Mityukov, head of Abium company;
  • Nikolai Ivanidze, Director of InterOPTIC Service company;
  • Elena Yakutina, Director General of Market Assistant Group.

All speakers noted that the market of optical branch develops despite difficulties of today's hard time, and production doesn't cease to enjoy popularity. They also expressed their gratitude to the organizers of the fair and noted that Crocus Expo IEC has proved as a perfectly facilitated platform for running of events of different scale and profile.

The Awarding Ceremony for the winners of the first Russian National Award in the optical industry Golden Lorgnette for achievements in the field of new technologies promotion, sight protection and professional service of the population took place February 16. The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician s of Russia. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. Participants of the contest promote their corporate image, products and services as well as create greater market awareness in the market segment throughout Russia.

Winners of the Golden Lorgnette National Award:

Debut of the Year - Hoya Rus company;

Advertizing Campaign of the Year - Poor Sight Check It! (Victoria retail chain from Kirov);

Marketing Project of the Year (wholesale companies) - Webinary 2015, Avvita company;

Marketing Project of the Year (retail companies) - Promotion of medical optics in the context of socially oriented marketing (Sverdlovsk regional medical college);

The Chain of the Year - Eyekraft company on the federal level and Opticstyle (Vladimir city) on the local level;

Salon of the Year - Tamara salon (Novosibirsk);

Private Trademark - Rusomania, Scolani company;

Innovation of the Year - diplomas were granted to Valeriy Grishchenko (Optic Center company) and to Nikolay Nikolaev (ITigris company) for the program of the personnel motivation;

The Best MIOF-2016 Stand - Grand Vision company;

The Personage of the Year - Anatoly Balayan, founder of the Essilor LUIS-Optica company.

MIOF organizers traditionally prepared a highly topical business program during which experts had an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction. A variety of professional forums, contests and workshops became another centre of attraction for key audience and an interesting source of publications in specialized and business press. A tight program of exhibition-related events enabled to obtain comprehensive information on how to organize efficient and profitable business in line with all the requirements of the modern economy.

Participation in the trade fair provided a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They were well prepared to discuss business in the Russian market and to close a deal on-site. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allows to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.

Press Service Crocus Expo IEC

News

11 July 2017
E-catalogue of MIOF 2017. Autumn exhibitors

Now you can see not only a list of companies, participating in the 21st Moscow International Optical Fair...

10 July 2017
Visitors registration to MIOF. Autumn 2017 has started!

Specialists of medical optics, owners and employees of optician’s are kindly invited to online registration for obtaining a free ticket to the fair.

06 March 2017
Results of Golden Lorgnette 2017 award

The 3rd Awarding Ceremony for the winners of the National Award in the optical industry Golden Lorgnette took place February 15 in Crocus Expo within the frames of MIOF.

15 February 2017
Anniversary MIOF has been opened!

Moscow International Optical Fair (MIOF) will display the full range of novelties in all segments of the market in one place. Specialists of segment...

02 February 2017
An internationally acknowledged marketing expert in optical market will speak at MIOF

Ercole Renzi, business coach and world famous specialist the field of management and marketing in the market of medical optics, will hold a number of seminars.