The leading national platform for holding business negotiations and the meeting place for distributors of global brands with representatives of wholesale and retail trade. The fair provides the perfect opportunity to get acquainted with the latest trends and innovations, to make decisions on purchases, to establish new business contacts, to sign mutually advantageous agreements with suppliers.
The exposition covers the following segments: eyeglasses fashion (frames), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trading equipment for optics, specialized optical editions and many other things.
Representatives of retail trade generate assortment for the next season aiming to offer their clients the latest collections of fashionable frames and sunglasses, contact lenses, care means for eyeglasses and lenses, and also to facilitate optical salons with the latest equipment.
On the results of visitors survey 87% make decisions on purchases of new assortment for their entities right on the fair site. The project provides an opportunity to find new contacts while holding meetings with the industry representatives from various, including remote, regions in a short period of time in the same place.
Round tables, master classes and presentations on urgent issues related to the development of the optical market are held within the frames of the business program. Specialists – visitors and exhibitors – have an opportunity to get acquainted with sales increase technologies in salons of optics, with the latest innovations in production of eyeglass and contact lenses, new collections of leading producers, to obtain the latest data on sight correction methods.
The contest for the national award in the optical industry Golden Lorgnette has started at the Moscow International Optical Fair.
Moscow International Optical Fair (MIOF) will display the full range of novelties in all segments of the market in one place.
MarkisaProject, exclusive distributor of Kering Eyewear in Russia, will display at the September edition of MIOF new collections.
New Optica OOO will present a new brand Dunhill at the September edition of MIOF.
MIOF attendees will see equipment from leading global manufacturers at the company’s stand ….