ANNOUNCEMENT 
36th Moscow International Optical Fair (MIOF)

The 36th Moscow International Optical Fair (MIOF), the main event of the Russian optical industry, will be held at Crocus Expo from February 18 to 20, 2025!

MIOF is a communication platform that brings together leading players of the optical market. During three active days of the exhibition distributors, manufacturers, wholesale suppliers of optical products work with their clients, which are representatives of optical salons, buyers of equipment and accessories, meet with new potential partners, conclude contracts and establish long-term business ties.

Participants of the MIOF February edition will demonstrate the hottest novelties, fashion collections and exclusive products in all directions of the optical market development: sunglasses and corrective glasses, frames, lenses, ophthalmic equipment and tools, services for optics salons.

Exhibitors will offer the guests of the exhibition favorable prices, discounts, promotions and special proposals.

The most stylish and modern models of glasses and frames will be demonstrated to the visitors at the Fashion Showcase.

The XI Awarding Ceremony for the winners of the Golden Lorgnette National Award in the optical industry will be held at the end of the second day of the exhibition. The names of those who have made a significant contribution to the national optical industry over the past 2024 will be announced during the ceremony.

Business and Educational Forum covering both scientific topics and current business issues will accompany the exhibition.

MIOF organizers invite all professionals of the optical market to participate in the exhibition.

Venue: Crocus Expo, Pavilion 2, hall 11 (3rd floor).

POST RELEASE
35th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 35^th Moscow International Optical Fair (MIOF), the most significant and anticipated exhibition in the national optical market, is over. The event was held September 10 through 12.

Exhibitors and novelties

The anniversary exhibition brought together more than 100 distributors of glasses, frames and lenses, suppliers of ophthalmic equipment and devices, services and accessories in the field of optics. The exposition of the event presented fashion collections of famous world brands, modern optical products, trendy and stylish models of glasses and frames.

The Alhemer Optik’s collections aroused a large interest among the visitors of the event. The company brought to MIOF a unique line of ChoCo by TATTVA children's frames made of hand-engraved titanium and a limited collection of TATTVA premium frames.

Optik-Market+ introduced to MIOF guests the environmentally friendly German brand ANGELS of the supplier of medical frames and sunglasses, - Wagner + Kühner GmbH. The company also presented collections of European brands PIER MARTINO, KWIAT, HEAD, AIGNER, S.OLIVER, MORE&MORE, C-ZONE, WK +, BASIC.

MIOF visitors were the first to get acquainted with the latest glasses from Nicoleta Buchi, which were showcased by Avvita company.

OpticDesignLab, a Russian frame factory from Vladimir for the first time presented at MIOF a limited collection of O.D.L. Suzdal, the latest frame models O.D.L. Avangard and O.D.L. Estetica.

New MIOF participants, HTS Rus and the Belarusian network Fielinn Optika, brought their optical lines to the exhibition site.

HTS Rus introduced glasses of the cult Italian brand L.G.R., sunglasses and frames by U.S. Polo Assn. and the SS24 collection by the Italian brand RETROSUPERFUTURE.

Fielinn Optika presented world brands of sunglasses to MIOF guests: Gucci, Tom Ford, Balenciaga.

Opticus brought to MIOF fashionable samples of frames in a variety of styles - from classics to ultra-modern models: TRUSSARDI, Ana Hickmann, Bulget, T-Charge, children's Barbie, Fisher-Price, Hot Wheels, new products of its own brands - Ventoe, Este ilo, Swing, Ben.X.

The stand of Luxury Eyecon, the exclusive distributor of premium optical brands of foreign manufacturers in Russia, became one of the points of attraction. The company displayed Lutece, VOA, ic! Berlin, Undostrial, LINDA FARROW, Gast, Bali Eyewear, Renaissance, New Balance, Champion, Lithe, Makellos, Bench, S. Oliver, Bentley, Charriol, F2, Any Di brands.

OptikaLine, the exclusive and authorized representative of the Turkish factory Merve Optik in Russia, presented models from Mustang, Osse, Hawk, Optelli and Diverso brands.

A wide range of ophthalmic equipment was presented by InterOPTIC-Service, Panfundus, Stormoff, OKOmed. MIOF visitors could not only get acquainted with models from the world's leading manufacturers, but also get the necessary advice.

Another premiere at MIOF, Kepler presented at the fair a line of optibots to demonstrate the properties of optical lenses.

Fashion Showcase

Fashion Showcase of the autumn edition offered the guests of the event the most fashionable and creative optical models.

The following companies presented their products within the framework of the Fashion Showcase: Alhemer Optik, Brevno, Burma, Escont-Optica, Medstar, New Line Group, Optik-Market+, Optica Euro & IE Kuzina E.V., OPTICALINE, OpticDesignLab, OPTIFLEX, REARDEN.

Business program

On September 10 and 11 the Business Educational Forum brought together ophthalmologists, opticians, teachers of educational institutions, representatives of the optical business. The participants of the forum considered the topics of prevention and treatment of eye diseases as well as general popular business issues: personnel in optics, training of optics personnel, legal aspects of interaction with consumers and many others. The Second All-Russian conference on congenital aniridia with international participation “Congenital Aniridia - Clinic, Diagnosis and Rehabilitation” was held on September 10. Professionals in the field of vision from Russia, the USA, France and Sweden were the speakers of the event. IX Kids vision scientific and practical conference was held on September 11.

The autumn edition of MIOF was full of new trend collections, creative models, innovative products and solutions in the field of ophthalmic devices, equipment, services and accessories, active participants and visitors.

MIOF is expanding and continues to be an excellent presentation platform that unites all players of the optical market.

The organizers thank the exhibitors and guests of the autumn exhibition and invite everyone to the 36th Moscow International Optical Fair (MIOF), which will be held on February 18-20, 2025.

Subscribe to MIOF channel in Telegram to be the first to receive news of the exhibition and its participants!

See you at Crocus Expo!

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Moscow International Optical Fair (MIOF), the most significant and expected event of the national spectacle optics market, is over. The event was held September 10 through 12.

Exhibitors and novelties

The anniversary edition of the trade fair brought together more than 100 distributors of glasses, frames and lenses, suppliers of ophthalmic equipment and devices, services and accessories in the field of optics. Fashion collections of famous world brands, modern optical products, trendy and stylish models of glasses and frames were displayed within the frames of the exposition.

The Alhemer Optik’s collections resulted in a large interest among the visitors of the event. The company brought to MIOF a unique family of ChoCo by TATTVA children's frames made of hand-engraved titanium and a limited collection of TATTVA premium frames.

Optic Market + introduced for MIOF guests the environmentally friendly German brand ANGELS, supplier of medical frames and sunglasses, - the Wagner + Kühner GmbH concern. The company also presented collections of European brands PIER MARTINO, KWIAT, HEAD, AIGNER, S.OLIVER, MORE&MORE, C-ZONE, WK +, BASIC.

MIOF visitors were the first to get acquainted with the latest glasses from Nicoleta Buchi, which were showcased by Avvita company.

OpticDesignLab, a Russian factory for the production of frames from Vladimir, for the first time presented at MIOF a limited collection of O.D.L. Suzdal, the latest frame models O.D.L. Avangard and O.D.L. Estetica.

New MIOF exhibitors, XTC Rus and the Belarusian network Optics Fielinn, brought their optical lines.

XTC Rus introduced glasses of the cult Italian brand L.G.R., sunglasses and frames U.S. Polo Assn. and a collection of SS24 from the Italian brand RETROSUPERFUTURE.

Fielinn Optika presented world brands of sunglasses to MIOF guests: Gucci, Tom Ford, Balenciaga.

Opticus brought to MIOF fashionable samples of frames in a variety of styles - from classics to ultra-modern models: TRUSSARDI, Ana Hickmann, Bulget, T-Charge, children's Barbie, Fisher-Price, Hot Wheels, new products of its own brands - Ventoe, Este ilo, Swing, Ben.X

The stand of the exclusive distributor of premium optical brands of foreign manufacturers in Russia Luxury Eyecon became one of the points of attraction. The company displayed Lutece, VOA, ic! Berlin, Undostrial, LINDA FARROW, Gast, Bali Eyewear, Renaissance, New Balance, Champion, Lithe, Makellos, Bench, S. Oliver, Bentley, Charriol, F2, Any Di brands.

OptikaLine, the exclusive and authorized representative of the Turkish factory Merve Optic in Russia, presented models from Mustang, Osse, Hawk, Optelli and Diverso brands.

A wide range of ophthalmological equipment was presented by InterOPTIC-Service, Panfundus, Stormoff, OKOmed. MIOF visitors could not only get acquainted with models from the world's leading manufacturers, but also get the necessary advice.

Kepler presented at the trade fair its premiere - a line of optibots to demonstrate the properties of optical lenses.

Fashion Showcase

Fashion Showcase of the autumn edition offered guests of the event the most ultra-fashionable and creative optical models.

The following companies presented their results within the framework of the Fashion Showcase: Alhemer Optik, Brevno, Burma, Escont-Optica, Medstar, Novaya Linia, Optic-Market +, Optica Euro & IE Kuzina E.V., OptikaLine, Opticdesign, OptiFlex, REARDEN

Business program

The Business Educational Forum brought together ophthalmologists, opticians, teachers of educational institutions, representatives of the optical business September 10 and 11. The topics of prevention and treatment of eye diseases and general popular business issues were considered at the forum: personnel in optics, training of optics personnel, legal aspects of interaction with consumers and many others. The Second All-Russian conference on congenital aniridia with international participation Congenital Aniridia - Clinic, Diagnosis and Rehabilitation was held September 10. Eye care professionals from Russia, the USA, France and Sweden were the speakers at the event. Kids Vision scientific and practical conference was held September 10 and 11.

MIOF will be remembered for new trend collections, creative models, innovative products and solutions in the field of ophthalmic devices, equipment, services and accessories, active participants and visitors.

MIOF is expanding and continues to be an excellent presentation platform that unites all participants of the optical market.

The organizers would like to express their gratitude to exhibitors and guests of the autumn edition and invite everyone to the 36th Moscow International Optical Fair (MIOF), which will be held February 18 through 20, 2025.

Subscribe to MIOF channel in Telegram to be the first to receive information about project events and participants!

See you at Crocus Expo!

POST RELEASE
34^th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 34th Moscow International Optical Fair (MIOF), the only communication platform in the national optical market, providing a unique chance to distributors of world famous brands of glasses, frames and lenses, ophthalmic equipment, suppliers of accessories and software products for optical salons to present the latest optical developments and current fashion spectacle collections, was held February 20 through 22, 2024 at Crocus Expo.

EXHIBITORS

More than 100 companies and 250 brands from Russia, the Republic of Belarus, Turkey and China took part in MIOF.

Large industry players and young, but ambitious brands demonstrated their novelties of the season and delighted the guests of the event with special promotions, offers, discounts and branded gifts within the exposition comprising over 7 000 square meters.

Medstar showcased updated collections of Polarstar, Sunstar, Fabiano, Superbike, Laura Biagiotti, Enrico Coveri sunglasses; and medical frames of the brands Monica, Ricardo, Fabiano, Barracuda and Jessie DESIGNER.

Alkhemer Optik displayed a design collection of titanium frames TATTVA. This year, TATTVA was awarded the Golden Lorgnette National Award in the optical industry in the nomination Private Trademark.

Opticus demonstrated within MIOF sunglasses and medical frames of the Trussardi brand, combining Italian elegance, quality and passion for fashion.

The Key Optical Russia stand, an exclusive representative of Italian and French brands of frames and sunglasses, showcased the collection of a new Italian brand Alessia Ali. Despite the fact that Alessia Ali debuted in the Italian market quite recently, it became the second best in the Graziella Pagni Eyewear Award-2023 in the Innovation category.

Seasons, the company specializing in the unique decoration of eyeglass frames and creation of handmade jewelry from natural leather and stones, amazed visitors with original patchwork decor with brooches in the form of large flowers and sets with pendants in a design in the form of a transformer tie.

Inveco presented collections of frames and sunglasses from LACOSTE, BORBONESE, LAURA BIAGIOTTI, Alessandro Bruno, Lucia VALDI, etc.

Opticservice, an exclusive ADRIA WOW contact lens supplier, presented a novelty - ADRIA WOW South Korea's colored one-day contact lens. Visitors had an opportunity to learn about technological possibilities of the lens.

OpticDesignLab, a Russian designer frame manufacturer from Vladimir, brought to MIOF the best models from its collections: bright and memorable from the Avangard line and current and laconic from the Estetica line.

Spectacle trends were traditionally demonstrated within the framework of the special MIOF section Fashion Showcase. One could see models from OpticDesignLab, Alhemer Optik, Burma, Vision Lux, Optik-Market+, Optics Euros, OpticsLine, Opticus, Paritet, Riarden, Escont-Optics.

GOLDEN LORGNETTE

Х Anniversary Awarding Ceremony for the winners of the Golden Lorgnette National Award in the optical industry was held on the first day of the fair. The Award is granted annually to the best projects, companies and specialists who have made a significant contribution to the development of the optical market.

The winners of the award were determined in 2024 in ten nominations: 

1. Debut of the Year - IP Kashirin S.V., Moscow
2. Marketing Project of the Year - New Optics, Moscow
3. Salon of the Year – chain of Optics salons Victoria, Kirov
4. Chain of the Year - chain of optical salons Tochka Zreniya, Perm
5. Optometrist of the Year - Olga Ivanova, MNTK-Optika, Cheboksary
6. Education and Training - International Optical College, ChU VET, Moscow
7. Private Trademark - company Alkhemer Optik, collection of frames Tattva, Moscow.
8. Special nomination Person of the Year. Recognition of the Year - E.V. Kovaleva, Avvita company, Moscow.
9. Special Prize of the Expert Council - R.V. Lisovets, Kepler chain of German vision centers, Moscow.
10. Best Stand MIOF-24 - Hoya Lens Rus, Moscow.

TESSA and Ronda, participants and partners of the award, made exclusively for the Golden Lorgnette wonderful memorable souvenirs that came with the optical Oscar.

BUSINESS PROGRAM

The MIOF Educational Forum held February 20 and 21 presented a wide range of topics - from purely professional and scientific to business issues related to sales, merchandising, development and marketing.

Representatives of the companies Hoya Lens Rus, Essilor Academy Russia, Shamir, O’key Vision, the National Myopia Institute, Opticpoint Academy, ChU DPO Institute for Advanced Studies Opti-class and others were the speakers of the business program.

The next MIOF edition will be held September 10 through 12, 2024 at Crocus Expo, Pavilion 3, hall 13.

Welcome to MIOF to take advantage of a great chance to meet partners and competitors, get acquainted with trends and innovations, communicate with regular customers and find new ones, conclude mutually beneficial contracts!

Sign up to MIOF channel in Telegram: t.me/MIOF_Russia to stay tuned to the up-to-date information about the project and the industry.

See you at Crocus Expo!

POST RELEASE
33rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 33rd Moscow International Optical Fair (MIOF), the only international event devoted to optical industry, was held September 5 through 7, 2023 at Crocus Expo. It is the place where the brands and the opticians meet tomorrow's business and their future success.

EXPOSITION

120 companies from Russia, Belarus, China and Turkey exhibited at the fair and displayed collections of the autumn-winter season 2023-2024, ophthalmic equipment, software products for optics salons, accessories and a specialized press.

More than 3,000 visitors got acquainted with new products in the categories of medical frames, sunglasses and ready-made glasses, spectacle and contact vision correction.

The largest and most reputable players of the optics market, loyal MIOF participants Medstar, Avvita, Balero, Inveco Holding, New Line, New Optica and Shamir Rus traditionally showcased for the guests of the trade fair both seasonal renewal of collections of famous world brands and their own brands. Inveco Holding presented a line of medical frames Flash of its own Alessandro Bruno trademark, and Medstar NPF showcased a collection of children's frames Jessie specially displayed by the beginning of the school year.

More than 30 optical companies from China and Turkey took part in the MIOF exhibition: they introduced collections of medical frames, sunglasses and children's glasses. Some collections of foreign participants were made specifically to be displayed at the MIOF exhibition.

Opticus Rus, representing the GO Eyewear Group collections on the Russian market, showcased models of the Trussardi design brand, which had recently replenished the group's portfolio.

Optik Market + presented a new collection of frames of the Dutch company C-Zone, frames and sunglasses from Italian brand Pier Martino.

EYENEYE, an independent brand of glasses from St. Petersburg, displayed alongside with glasses collection their own design trade equipment. Berlin brand Eigengrau offered to visitors bright state-of-the-art transparent acetate models.

SunCity has attracted the attention by frame collections of its own brands and sunglasses from Havvs, KatrinJones and ThomRichard.

The contact correction sector was represented by night lenses from SkyOptix, multifunctional solution for VISIMI soft contact lenses care from Oasis and Goodlook from Medstar NPF.

Shamir Rus showcased innovative spectacle lenses Shamir Driver Intelligence which are day and night eyeglass lenses for every driver, specially designed to help make your driving experience smoother and safer, in any light or weather conditions. Vision Trade displayed a wide range of transparent and colored Illusion lenses with different wear periods.

Ophthalmological equipment was again presented at the stands of OKO Med, the distributor of the Italian Meccanottica Mazza; Stormov Group, the Huvitz distributor, and a representative of Panfundus, a supplier of ophthalmology equipment and consumables.

More than 30 optical companies from China and Turkey took part in the MIOF exhibition: they introduced collections of medical frames, sunglasses and children's glasses. Some collections of foreign participants had been made specifically to be displayed at the MIOF exhibition.

FASHION SHOWCASE

A fusion of art and craftsmanship, the Fashion Showcase special section, celebrated know-how and exclusivity and offered a unique insight into brands whose closely aligned market identities highlight the diversity and particular characteristics of the contemporary eyewear sector. Alhemer Optik, Aelita Optics Plus, Burma, NPF Medstar, New Optica, Euro Optics, Opticdesign, Rearden, Tessa, Eigengrau and Einar presented their creative solutions of optical design.

BUSINESS PROGRAM

Kids Vision scientific conference on children's ophthalmology and optometry was held within the frames of the Business and Educational Forum. The conference incorporated the largest key players of the optical market. The largest Russian franchise chain Eyekraft and the International Optical College for the first time participated in the events of the business program. The geography of speakers featured representatives of the optical industry from Yekaterinburg, Moscow, St. Petersburg, Pyatigorsk and Cheboksary.

Also experts from the National Medical Research Center MNTK Eye Microsurgery named after Academician S. N. Fedorov, children's eye clinics chain Yasny Vzor, children’s clinics of evidence-based medicine DocDeti, Essilor Academy Russia, Opticpoint Academy, Optics Region companies, Eigengrau, Optic Dias, Rodenstock and many others spoke for the attendees.

_________________

MIOF organizers would like to express their gratitude to loyal exhibitors and partners for joint work and are always glad to welcome new participants.

The 34th Moscow International Optical Fair (MIOF) will be held February 20 through 22, 2024.

Sign up to receive our newsletters with up-to-date information to MIOF channel in Telegram.

See you at Crocus Expo!

PRESS RELEASE
33rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 33rd Moscow International Optical Fair (MIOF), a significant business event for the optical industry of Russia, will be held September 5 through 7, 2023 at Crocus Expo. It is the place where the brands and the opticians meet tomorrow's business and their future success.

The organizer of the project is Crocus Expo, one of the largest, modern and prestigious expo venues of the world providing the full range of services for holding exhibition and congress events.

The attractiveness of MIOF is reinforced with each edition. Year after year, the event federates an increasing number of professionals of the optical and eyewear industry around the same objective: to explore the future of the profession that is undergoing profound changes.

The main tasks of the MIOF exhibition are the development of the national optical industry, assistance to participants in finding partners in the Russian market, promotion of distributors of optics and optical equipment to the world market.

The exhibition provides companies with the opportunity to demonstrate the latest achievements of the optical industry, new collections of the world's leading eyewear brands, frames, lenses, and modern ophthalmic equipment.

The growing from year to year interest of market participants, the unconditional trust of experts and professionals in the field of optometry and ophthalmology confirm the MIOF significance for the eyewear industry and the strong positions it occupies in the Russian optics market.

EXHIBITORS

Exhibitors of the MIOG autumn edition are more than 100 companies from Russia, the Republic of Belarus, Turkey and China.

The largest and most reputable players of the optics market traditionally take part in MIOF: Medstar, Aelita Optics Plus, Titan-Optic, New Optica, Opticus Russia, Shamir Rus, Escont-Optica, Vision Lux, Inveco, New Line, Balero, Alhemer Optik, Avvita and Megapolis.

The geography of Russian exhibitors is represented by 9 regions: Voronezh, Vladimir, Ryazan, Sverdlovsk, Moscow regions, Krasnoyarsk Territory, the Republic of Crimea, Moscow and St. Petersburg.

The overall exposition space will comprise over 3 000 square meters. The exhibition will showcase current collections of medical frames and sunglasses, as well as optical equipment and modern developments in the field of ophthalmology and optometry.

A fusion of art and craftsmanship, the Fashion Showcase special section, will celebrate know-how and exclusivity and offer a unique insight into brands whose closely aligned market identities highlight the diversity and particular characteristics of the contemporary eyewear sector.

BUSINESS PROGRAM

The Educational and Business Forum will be traditionally held within the frames of the business program. The forum participants will analyze the state of the optical market, trends in its development, discuss current industry problems, talk about new technologies and equipment, and also give practical advice on doing business and working with clients.

Kids Vision scientific conference on children's ophthalmology and optometry will be held September 5 at conference hall H. The best lecturers in optometry and world renowned specialists in pediatric ophthalmology, presenting new technologies, effective practices and unique products will speak within the frames of the event.

The goals of the conference are distribution of knowledge on protection of children's vision, child health protection, disease prevention, disease treatment and medical examination.

The largest franchise chain Eyekraft and the International Optical College will for the first time participate in the events of the business program.

Among the speakers are representatives of the optical industry from Yekaterinburg, Moscow, St. Petersburg, Pyatigorsk and Cheboksary.

Also experts from the National Medical Research Center MNTK Eye Microsurgery named after Academician S. N. Fedorov, children's eye clinics chain Yasny Vzor, children’s clinics of evidence-based medicine DocDeti, Essilor Academy Russia, Opticpoint Academy, Optics Region companies, Eigengrau, Optic Dias, Rodenstock and many others.

Do not miss the most significant event of the optical industry; get your chance to be the first to get acquainted with optical fashion trends, new brands, unique developments; test the state-of-art optical equipment and share experience and knowledge in the field of sales and marketing.

See you at Crocus Expo!

POST RELEASE
32rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 32rd Moscow International Optical Fair MIOF, the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail, was held February 14 through 16, 2023 at Crocus Expo. 

EXPOSITION

More than 100 companies from Armenia, the Republic of Belarus, China, India, Turkey and Russia participated in the spring edition of the trade fair. Over 3000 specialists attended the exhibition, which once again emphasized the significance of the event in the optical segment of the market.

All segments of the industry were demonstrated within the frames of the exposition. Visitors learnt about new collections of medical frames and sunglasses for the 2023 season, new ophthalmic diagnostic equipment, software for optical salons, accessories for optics. They got acquainted with modern technologies for vision diagnostics, as well as sophisticated design solutions in the production of frames.

Belutti, Moi Ochki, Optic Market +, OptiFlex, Optichesky Mir, Escont Optics, Spunky Studio, Oliver Wood and many others presented their own products and products from well-known European brands displayed by the leaders in the production of optics from Italy, Germany, Switzerland, the Netherlands and other countries.

Alhemer Optic presented a new brand Tattva, representing a combination of technological solutions and premium materials with handmade work and fashion outside of time.

The visitors expressed special interest for the products of the Twinz (Armenia)company - handmade designer wooden frames. Optika Euro displayed new La strada models, New Line - collections from ENNI Marco, Mario Rossi and other European brands for every style and suitable for any occasion - from classics to modern design trends. Stax unveiled stylish fur-trimmed cases and flannel-lined leather cases.

Kriptomed presented a unique development of the Istok-Audio Group of Companies – the VISION hardware and software complex intended for expert diagnostics of subjective and objective visual acuity using classical tables and infrared videonystagmography technology. Specialists who select equipment for equipping ophthalmic rooms were definitely interested in the new model of the auto-ref keratometer Single LTL, which analyzes the curvature of the cornea and calculates the eye refraction. 

FASION SHOWCASE AND PHOTO ZONE

This year's MIOF fashion showcase displayed 60s classics, oval metal frames and coloured plastic frames.

A photo zone, representing a light installation of the abbreviation of the trade fair, was also presented within the frames of the fair. The exclusive design project of the photo zone had been developed by the partner of the exhibition - the design studio of Svetlana Krutalevich Krutalevich Interiors.

GOLDEN LORGNETTE NATIONAL AWARD

The Awarding ceremony for the winners of the Golden Lorgnette Award was traditionally held on the first day of the fair. The organizers of the contest were MIOF Management Office and Market Assistant Group. Russian companies, joint ventures and representative offices of companies from abroad, registered and conducting main activities in Russia and operating in the market of optical goods and services, as well as participating in the MIOF trade fair, were nominated for the Award.

Organizations and companies from Moscow, St. Petersburg, Kaliningrad, Perm, Makhachkala, Cheboksary and Chita became the winners of the Award. A competition for young designers Prodesign Frames, organized in partnership with the International promotion and advertising technologies festival ProMediaTech was for the first time held as part of the main program. The contestants presented their own design interpretation of glasses and frames. The winners were Maya Burnasheva (St. Petersburg) and Sergey Tanas (Moldova).

BUSINESS PROGRAM

The exposition was accompanied by a rich business program organized by the MIOF Exhibition Management office and the Market Assistant Group. The Educational and Business Forum featured events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, the latest innovations in lenses manufacture, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination were presented to the audience.

Over the years of its operation the Moscow International Optical Fair had rightfully earned high reputation at the professional community.

Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists, to learn about the latest developments and the novelties from global manufacturers available on the Russian market.

The organizers plan to expand the portfolio of participants and partners of the exhibition: already now companies from Asia and the East are showing great interest in the project, which opens up new prospects and opportunities for exhibiting companies for development and work.

The 33rd Moscow International Optical Fair (MIOF) will be held September 5 through 7, 2023.

See you at Crocus Expo!

ANNOUNCEMENT
32rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 32rd Moscow International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail, will be held February 14 through 16 at Crocus Expo. 

The organizer of the project is Crocus Expo, one of the largest and prestigious exhibition platforms of the world conforming to the international standards of the expo industry.

MIOF provides the perfect opportunity to obtain knowledge about trends and innovations in the industry in just three days, compare market offers, enter into mutually beneficial contracts and make a balanced decision on procurement for the upcoming season.

EXHIBITORS

Companies from Armenia, the Republic of Belarus, China, India, Turkey and Russia are exhibitors at the spring edition of the trade fair.

All segments of the industry will be demonstrated within the frames of the exposition. Visitors will see new collections of medical frames and sunglasses for the 2023 season.

Belutti, Moi Ochki, Optic Market +, OptiFlex, Optichesky Mir, Escont Optics, Spunky Studio, Oliver Wood and many others will present their own products and products from well-known European brands from Italy, Germany, Switzerland, the Netherlands and other countries which are leaders in the production of optics.

Efe Optik Turkish brand of optics will present glasses and frames for various sports. The company's products open up new opportunities for people with visual impairments.

Oazis and Tochnaya Optika will display various lenses and multifunctional lens care solutions at their stands.

Industry specialists will study and test new diagnostic and technological equipment for optical salons and workshops:

Kriptomed will present a unique development of the Istok-Audio Group of Companies – the VISION hardware and software complex intended for expert diagnostics of subjective and objective visual acuity using classical tables and infrared videonystagmography technology.

Specialists who select equipment for facilitation of ophthalmologic cabinets will definitely be interested in the new model of the Single LTL autorefractokeratometer, which analyzes the curvature of the cornea and calculates the refraction indicators of the eye. Single LTL allows you to quickly and accurately obtain the maximum objective information about the patient based on the result of one measurement.

Besides the company has been supplying for many years ophthalmological equipment, tools, furniture, diagnostic and surgical lenses, and also has been facilitating optical workshops. Many devices will be showcased at the stand: the IGD-03 intraocular pressure indicator, the 90D Volk and Goldman V3MIR Volk lenses, the ASR-700 sign projector, the Intellipuff pneumatonometer, the RMK-200 refractometer, the Heine ophthalmoscope and the head-worn indirect OMEGA 500 ophthalmoscope, a set of spectacle lenses and prisms, as well as versions of lens processing machines.

BUSINESS PROGRAM

The Educational and Business Forum will feature events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, the latest innovations in lenses manufacture, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination will be presented to the audience.

The IX Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be traditionally held within the frames of the spring MIOF edition. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favourable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship.

The organizers are: MIOF Management office and Market Assistant Group.

Key events of the Forum:

Essilor® Stellest™ - innovation, changing the rules of the game, to combat progressive myopia.

• Bulgakova O. S., medical consultant of Essilor Academy Russia, ophthalmologist.
• Mordvov A. A., medical consultant of Nikon Vision Academy, ophthalmologist.

Seminar from SkyOptix MoonLens Night Lenses are Universal Solution for Various Business Models.

• Selina O. M., ophthalmologist, Ph.D., Professor, Head of SkyOptix Laboratory training section.
• Glushchenko E. A., ophthalmologist, OftalNova clinic.
• Simonov A. D., Gumerova E. V., leading account managers of the SkyOptix Laboratory.

BBGR college opens its doors again!

• Balan A. B., Head of the Center for Prescription Optics BBGR, MOK company.

Events of the Business Forum cover various topics:

Spectacle lenses for accommodation reduction: when? to whom? what for?

• Cherepakhina M. A., Ph.D., ophthalmologist at Optika-8 salon.

New optics store rules in 2023

• Mishchenko G.N., General Director of BMG

Effective optical consultant training service (NOOK).

• Teplova O.A., Head of educational projects of the Veko RA.

Features of the selection of medical devices for the correction of vision for visually impaired patients.

• Batrakova V. B., Head of the UMS for Medical Optics of FUMO 31.00.00 Clinical Medicine, President MOO SOMOO, owner of Veronika Batrakova Family Optics.

Rodenstock's new era of B.I.G. NORM biometric lenses.

• Kushel T. K., consultant, International Distribution, Ophthalmic Products, Rodenstock.

Theft in Optics: finding digital traces.

• Nikolai Nikolaev, the ITigris Sales Manager and the leading developer of IT solutions for the optics market.

The optics store window: to attract and sell more.

• Yakutina E. N., General Director of Market Assistant Group.

Over the years of its operation the Moscow International Optical Fair has rightfully earned high reputation at the professional community.

Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists, to learn about the latest developments and the novelties from global manufacturers available on the Russian market.

See you at Crocus Expo!

POST RELEASE
31^rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 31^rd Moscow International Optical Fair (MIOF), a significant business event for the optical industry of Russia, was held September 13 through 15 at Crocus Expo.

To date MIOF is considered to be the largest national platform and meeting place for the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade. The exhibition provides an opportunity to come to learn about the latest trends and innovations of the industry, make a balanced decision on procurement, establish new business contacts and conclude mutually beneficial agreements. MIOF is more than ever the key moment of the year for the eyewear and optics world. It is also the place where the brands and the opticians meet tomorrow's business and their future success.

EXHIBITORS

Exhibitors presented to visitors a wide range of perspective developments in all areas of the industry including fresh design solutions: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.

Participants of the MIOF autumn edition were more than 70 companies from abroad (the Republic of Belarus, Russian distributors of products from Great Britain, Israel, Italy, China, France, Austria and South Korea) and from 10 Russian regions (Moscow, Krasnodar, St. Petersburg, Yekaterinburg, Crimea, Voronezh, Ryazan, Rostov-on-Don, Vladimir, Volgograd). Well known at the Russian market brands were among the exhibitors: Optic Dias, Megapolis, Inveco, Rodenstock RUS, Balero-MC and others. Kriptomed successfully exhibited products for the first time at the trade fair.

BUSINESS PROGRAM

Dedicated and dense business program was traditionally held alongside with the exposition. The specialists obtained new knowledge on a wide range of thematic sections when attending the calendar of events. The sciences of vision have progressed a lot in recent years thanks to the numerous research works and innovations made in the materials. This new knowledge has led to significant changes in the methods of correcting vision defects, prescriptions and the development of equipment.

VI SCIENTIFIC AND PRACTICAL CONFERENCE ON CHILDREN'S OPHTHALMOLOGY AND OPTOMETRY KIDS VISION

VI scientific and practical conference on children's ophthalmology and optometry Kids Vision was held on the first day of the trade fair September 13. 

One of the most significant events became the lecture Routing Features of Patients with Rare Genetic Diseases Aniridia, Albinism, WAGR and Hermansky-Pudlak Syndromes made by Gening G. N., Ph.D., Member of the Board of Directors and Vice President of Aniridia Europe, Representative of Russia at Aniridia-NET (COST), President and member of the Scientific Committee of the ISP ICPBA Raduzhka.

Report BBGR Breakthrough Triad made by Balan A. V., Rx Lens Head, MOK BBGR caused intensive interest at the attendees.

B. Batrakova, President NAO MOO, held a seminar Main Activities for the Formation of a Healthy Lifestyle.

The interim results of the charity action Glasses for Children with Rare Genetic Diseases which formed the integral part of the Kids Vision project were traditionally announced at the conference.

BUSINESS FORUM

Business Forum was held September 14. Report Myopia as a Social Phenomenon: Causes, Consequences, Solutions made by Kondratova S.E., ophthalmologist, researcher at the Research Institute of Pediatrics and Child Healthcare of the Central Research Bureau of the Russian Academy of Sciences, chief doctor of the Center for Optical Correction of Vision Akademoptika, became one of the key events of the forum. 

Publishing house Optical MAGAZINE organized a presentation of the A. Fedoruk's book Master Optician Training.

GOLDERN LORGNETTE

It was also announced about the commence of applications acceptance for the national tender on participation in the contest for the Russian National Award Golden Lorgnette 2023 in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, which would be culminated by the Awarding Ceremony within the spring edition of the trade fair. Deadline for applications is November 01, 2022. Applications can be submitted in the personal account at the award website.

Whether you are launching a new company or have been in the optical industry for years, MIOF is an essential event to market your products and services. Stay visible in the marketplace and let your customers, prospects, and competitors know that you will be there to serve them today and tomorrow. There are so many ways that we can add your personalized touch at the show and increase your visibility. MIOF provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and worldwide the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed!

The 32^nd Moscow International Optical Fair (MIOF) will be held February 14 through 16, 2023.

See you at Crocus Expo!

ANNOUNCEMENT
31rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 31rd International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo September 13 through 15, 2022. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology are attracted to the key platform for business networking, exchange of ideas and professional expertise. Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season.

EXHIBITORS

The exposition of the autumn edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: Optic Dias, Megapolis, Inveco, New Optica, Rodenstock RUS, Balero-MC and others. Companies from Armenia, Belarus and China have already confirmed their participation. Autumn MIOF edition are more than 70 companies from Austria, the Republic of Belarus, Great Britain, Israel, Italy, China, Russia, France and South Korea. Kriptomed will exhibit products for the first time at the trade fair

Exhibitors will present to visitors their novelties in all areas of the industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.

BUSINESS PROGRAM

The 6th scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held September 13 within the frames of the calendar of events. The purpose of the event is to present the current state of medical care in optics and specialized clinics, to talk about new ideas, technologies and products of this sector. The best optometry lecturers and world famous specialists of pediatric ophthalmology will present new technologies, effective practices and unique products. Experts from leading companies - MOK BBGR, Grand Vision, Hoya Lens Rus, Essilor Academy Russia and many others will make lectures at the conference.

Key events of the conference:

• Balan A. V., Rx Lens Head, MOK BBGR Report BBGR Breakthrough Triad.
• V. B. Batrakova, President NAO MOO. Seminar Main Activities for the Formation of a Healthy Lifestyle.
• Gening G. N., Ph.D., Member of the Board of Directors and Vice President of Aniridia Europe, Representative of Russia at Aniridia-NET (COST), President and member of the Scientific Committee of the ISP ICPBA Raduzhka. Lecture Routing Features of Patients with Rare Genetic Diseases Aniridia, Albinism, WAGR and Hermansky-Pudlak Syndromes.

The interim results of the charity action Glasses for Children with Rare Genetic Diseases which forms the integral part of the Kids Vision project will be traditionally announced at the conference.

Business forum will be held September 14. The forum will feature a number of various events:

• Kondratova S.E., ophthalmologist, researcher at the Research Institute of Pediatrics and Child Healthcare of the Central Research Bureau of the Russian Academy of Sciences, chief doctor of the Center for Optical Correction of Vision Akademoptika. Report Myopia as a Social Phenomenon: Causes, Consequences, Solutions.
• Publishing house Optical MAGAZINE. Presentation of A. Fedoruk's book Master Optician Training.

Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.

Specialists are invited to online registration to get free e-ticket to the trade fair. The deadline for the online registration is September 12 at 20:00. The price of the ticket at ticket offices during the event period is 250 RUB.

See you at Crocus Expo!

POST RELEASE

30^TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 30^TH Moscow International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, was held February 22 through 24, 2022 at Crocus Expo. The organizer of the project was the Crocus Expo International Exhibition Centre, one of the largest and most prospective expo grounds in Europe.

Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season

EXHIBITORS

The exposition of the spring edition of the trade fair was formed by companies from all over Russia and four countries (the Republic of Belarus, India, Canada and China). Both loyal exhibitors including: Rodenstock Rus, Optic DIAS, Escont Optica, Inveco, Medstar, New Optica and Aelita Optics, and a debutant LumarArdo, presented to visitors their novelties in all areas of the industry: ready corrective glasses, sunglasses, lenses and lens care means, professional equipment, software for optical salons and much more. The exposition space increased by 60% compared to the spring edition of 2021.

GOLDEN LORGNETTE

The Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette was traditionally held within the frames of the spring MIOF edition.

The Expert Jury of the contest announced the winners of the Golden Lorgnette National Optical Industry Award in 2022:

• Debut of the Year. Brevno, Krasnoyarsk.
• Innovation of the Year. OptiTech, Moscow.
• Marketing Project of the Year. Optic-Center, Cheliabinsk.
• National Production Company. Opticdesign, Vladimir.
• Salon of the Year. Arnika, Ufa.
• Chain of the Year. Cronos Optika, Nizhny Novgorod.
• Private Trade Mark. Brevno, Krasnoyarsk.
• Acknowledgement of the Year. А. B. Vasiliev, Opticdesign, Vladimir.
• The special award of the Expert Council was granted to N.V. Seredinskaya, General Director of the Optics Gallery Company (Moscow), for her active participation in charity activity.

BUSINESS PROGRAM

The Educational and Business Forum formed again an integral part of the MIOF exposition. The program featured events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination were presented to the audience.

An educational seminar Menicon. 70 Years of Expertise in Vision Correction. Practical Solutions for the Development of Optics devoted to the anniversary of Menicon brand became the key event of the program. The seminar had been initiated and organized by Novalex company. Menicon is the only manufacturer in the world that is dedicated to all areas of contact lenses-related business including material development, lens designing and manufacturing of contact lenses and care solutions. Menicon offers hyper-oxygen permeable gas permeable lens that offers comfort, wettability, long term eye health and clear crisp vision. The event was the largest within the frames of the Educational and Business Forum.

The specialists learnt about myopia controlling methods and about the most recent data on methods of eye protection and visual correction, studied various types of lenses and special aspects of their application.

Besides experts told about the latest methods of optical business, innovations in an optical salon management, key steps at optics startup; correction selection algorithm; fashion and style trends in optics and more.

VISITORS

Moscow International Optical Fair was again the event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements, a meeting place for leading distributors of global medical optics brands and representatives of wholesale and retail trade. Over the three days of the project, more than 2,700 specialists managed to establish new contacts and hold meetings with industry representatives from different regions.

See you at Crocus Expo in autumn 2022!

PRESS RELEASE

30^TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 30^th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo February 22 through 24, 2022.

The organizer of the project is the Crocus Expo International Exhibition Centre, one of the largest and most prospective expo grounds in Europe.

Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season

EXHIBITORS

The exposition of the spring edition of the trade fair will be formed by well-known companies from Russia, the Republic of Belarus, Canada and China including: Rodenstock Rus, Optic DIAS, Balero-MC, Inveco, TFN, New Optica, Aelita Optics, New Line, Bi Vision, Stepper Optika and others. Exhibitors will present to visitors their novelties in all areas of the industry: ready corrective glasses, sunglasses, lenses and lens care means, professional equipment, software for optical salons and much more.

GOLDEN LORGNETTE

The Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be traditionally held within the frames of the spring MIOF edition. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favourable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship.

14 companies from 9 cities were short listed for the finals in 9 nominations out of 68 submitted applications: Vidnoye Moscow Region, Vladimir, Krasnoyarsk, Moscow, Nizhny Novgorod, Rostov-on-Don, St. Petersburg, Ufa and Chelyabinsk. Not only industry veterans are increasingly testing their opportunities (New Line, Moscow; Cronos Optika, Nizhny Novgorod; Arnika, Ufa; Optic Center, Chelyabinsk), but also small or young companies (SOLO Optika, Vidnoye; Iris Optica, Rostov-on-Don; network of optics stores Master Zreniya Optika, Ufa).

The organizers of the contest are MIOF Management Office and Market Assistant Group. The Gala ceremony for the winners will take place February 22, 2022 at 18:30. For details about the award and terms of the ceremony attendance please refer to the link >>

BUSINESS PROGRAM

The Educational and Business Forum will form again an integral part of the MIOF exposition. The program features events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination will be presented to the audience.

February 22, 2022

Conference hall J:

• Belkin A. V., Senior Development Manager, Rodenstock Rus, will present at 11:00 a new portfolio of spectacle lenses B.I.G. Vision for all.
• Bulgakova O. S., medical consultant of Essilor Academy Russia, ophthalmologist, will reveal secrets of successfully recommending high-tech lenses to buyers of all ages at 12:00.
• Khasanov A. I., ophthalmologist, head of the laboratory for the production of contact lenses Precision Optics, and Shurbaeva D. M., ophthalmologist, will speak about Myopia control. Individual OrthoTool orthokeratology lenses. Esencia soft contact lenses at 13:00.
• Shekunova E. A., medical consultant of Essilor Academy Russia, ophthalmologist, will tell about results of two years of international clinical trials of Stellest spectacle lenses in the control of myopia. Practical experience of application at 14:00.
• Kulikova M. A., a professional consultant of Rodenstock Rus, will speak on the topic Photochromic lenses Colormatic 3 from Rodenstock at 15:00.
• Breton F., Doctor, R&D Manager of FBOptics (Kazan), PhD in Organic Chemistry, Claude Bernard University, Lyon (France), will make a lecture on the topic Just about the complex: correct adjustment of the process of activating and cleaning the surface of the lenses before applying a hard coating at 16:00.

An educational seminar Menicon. 70 Years of Expertise in Vision Correction. Practical Solutions for the Development of Optics devoted to the anniversary of Menicon brand will be held in the conference hall H from 11:00 to 15:00. The seminar has been initiated and organized by Novalex company. Menicon is the only manufacturer in the world that is dedicated to all areas of contact lenses-related business including material development, lens designing and manufacturing of contact lenses and care solutions. Menicon offers hyper-oxygen permeable gas permeable lens that offers comfort, wettability, long term eye health and clear crisp vision.

Conference hall K:

• Filippova A. V., Executive Director for Sales and Marketing, and Mursalimova A. S., National Training Manager, will present their opinion on a new look at eye protection with fullerene lenses at 11:00.
• Hoya Lens Rus will hold a seminar. U.V. Diadina, ophthalmologist, PhD in medicine, Director of educational programs Hoya Lens Rus, will speak on the topic of myopia controlling method with Hoya MiYOSMART spectacle lenses (at 12:00) and Parfionova N.P., ophthalmologist, PhD in medicine, FIACLE, Director of Clinic of Visual Health, will talk on the topic Practical Experience of Controlling Method with Hoya MiYOSMART Spectacle Lenses Application at 13:00.
• Nikolaev N. Yu., Head of Sales Department of ITigris will share innovations in optician’s management at 14:00.
• O.V. Shcherbakova, Founder of the Oliver Wood brand, head of the Visio salon network, will talk about five key steps when opening a new optics salon at 15:00.
• Shevich I. A., Director of the Institute for Advanced Training and Professional Retraining Opti-Class, will speak on the topic The Mystery of Conoid of Sturm and Selection of Cylinder at 16:00.

February 23, 2022 conference hall H:

• Yakutina E.N., coach of the Strateg business school, will speak on the topic Opening an Optics Store: analyzing merchandising for Kepler Optic in the Khorosho and Vykhodnoi shopping centers (at 10:00).
• Ivanova N.V., Head of the ODE Plant of Prescription Optics professional support department, and Dementyev S.V., Business Development Manager of the ODE Plant of Prescription Optics, will talk about individual monofocal lenses and how to turn them into a driver of optic business growth (at 11:00).
• Sepp G. R., ophthalmologist, medical consultant of the Center for Prescription Optics BBGR, will present at 12:00 a special project launched by MOK company Correction selection algorithm. IOC Company Project to Help Beginners and Practicing Optometrists.
• Petrukhina M. L., business trainer, managing partner of the company Practika, and Koltsov A. A., ophthalmologist, training director of Grand Vision Company, will intrigue everybody by the topic of their lecture Entertainment Shopping at 13:00.
• Koltsov A. A., ophthalmologist, training director of Grand Vision Company, will present expert solutions from Nikon at 14:00.
• Rylova D. B., Editor-in-chief of Veko, will talk about fashion and style trends in optics at 15:00.

Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.

Online registration at the official web site of the fair will entitle representatives of the optical industry to a free e-ticket >>

See you at Crocus Expo February 22 through 24, 2022 at MIOF!

ANNOUNCEMENT

30^TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 30^th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo February 22 through 24, 2022. Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season - about 75% of visitors hold this opinion. At the same time, over 85,7% of visitors noted that they were able to conclude new contracts within the framework of MIOF edition.

EXHIBITORS

The exposition of the spring edition of the trade fair will be formed by well-known companies from Russia, the Republic of Belarus, Canada and China including: Rodenstock Rus, Balero-MC, Inveco, TFN, New Optica, Aelita Optics, New Line, Bi Vision, Stepper Optika and others.

Exhibitors will present to visitors their novelties in all areas of the industry: glasses, lenses, professional equipment, software for optical salons and much more.

GOLDEN LORGNETTE

VIII Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be held February 22, 2022. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favorable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship. Organizers of the contest are MIOF Management Office and Marketing Assistant Group. Russian companies, joint ventures and representative offices of companies from abroad, registered and conducting main activities in Russia and operating in the market of optical goods and services, as well as participating in the MIOF trade fair, are nominated for the Award. 68 applications for participation in the contest have been submitted this year.

BUSINESS PROGRAM

The Educational and Business Forum will form again an integral part of the MIOF exposition. The program features events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination will be presented to the audience.

February 22, 2022

• Hoya Lens Rus will hold a seminar. U.V. Diadina, ophthalmologist, PhD in medicine, director of educational programs Hoya Lens Rus, will speak on the topic of myopia controlling method with Hoya MiYOSMART spectacle lenses and Parfionova N.P., ophthalmologist, PhD in medicine, Director of Clinic of Visual Health, will talk on the topic Practical Experience of Controlling Method with Hoya MiYOSMART Spectacle Lenses Application.
• O.V. Shcherbakova, founder of the Oliver Wood brand, head of the Visio salon network, will talk about five key steps when opening a new optics salon.
• ITIgris representatives will share their innovations in optician’s management.

February 23, 2022

• Yakutina E.N., coach of the Strateg business school, will speak on the topic Opening an Optics Store: analyzing merchandising for Kepler Optic in the Khorosho and Vykhodnoi shopping centers.
• Ivanova N.V., Head of the ODE Plant of Prescription Optics professional support department, and Dementyev S.V., Business Development Manager of the ODE Plant of Prescription Optics, will talk about individual monofocal lenses and how to turn them into a driver of optic business growth.

Besides there will be lectures by representatives of MOK, Grand Vision and Novalex companies.

More about the project and visiting rules is available at: http://www.optica-expo.ru.

See you at Crocus Expo at MIOF February 22 through 24, 2022!

POST RELEASE

29^th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 29^th Moscow International Optical Fair (MIOF), a significant business event for the optical industry of Russia, was held September 14 through 16 at Crocus Expo.

To date MIOF is considered to be the largest national platform and meeting place for the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade. The exhibition provides an opportunity to come to learn about the latest trends and innovations of the industry, make a balanced decision on procurement, establish new business contacts and conclude mutually beneficial agreements. MIOF is more than ever the key moment of the year for the eyewear and optics world. It is also the place where the brands and the opticians meet tomorrow's business and their future success.

EXHIBITORS

Suppliers and manufacturers of medical optics and equipment products from all over Russia and foreign countries (Armenia, Canada, China, and the Republic of Belarus) presented modern developments and new optical products: glasses, lenses, professional equipment, software for optics salons and much more. Markisa Project, Optic Dias, Megapolis, New Optica, Balero-MC, Stofmoff and New Line were among the exhibitors.

BUSINESS PROGRAM

Dedicated and dense business program was traditionally held alongside with the exposition. The specialists obtained new knowledge on a wide range of thematic sections when attending the calendar of events. The sciences of vision have progressed a lot in recent years thanks to the numerous research works and innovations made in the materials. This new knowledge has led to significant changes in the methods of correcting vision defects, prescriptions and the development of equipment.

BUSINESS FORUM

Representatives of ArtOptics held a seminar within the frames of the Business forum where they talked about the use of Perifocal lenses in optometric practice, including their optical and functional advantages in comparison with multisegment lenses.

Another seminar was organized by the manufacturer of contact lenses SkyOptix laboratory. Issues related to the diversity of orthokeratology types; integration of orthokeratology into existing business; commercialization of the orthokeratology business using digital tools were considered within the frames of the seminar.

The seminar held by Yakutina E. N., trainer of the International Business School Strategist, General Director Market Assistance Group, became of special interest for the attendees. The speaker told about an optical enterprise growth strategy and what first steps should be undertaken by an optician to start business. Besides the forum hosted the presentation of the new book by E. N. Yakutina Optical Enterprise Marketing hot off the press.

V SCIENTIFIC CONFERENCE ON CHILDREN'S OPHTHALMOLOGY AND OPTOMETRY KIDS VISION

The anniversary V scientific conference on children's ophthalmology and optometry KIDS VISION was held within the frames of the fair. The interim results of the summer charity action Glasses for Children with Rare Genetic Diseases which formed the integral part of the Kids Vision project were announced at the conference.

The action took place June 1 to August 15, 2021. During the three summer months, children with genetic diseases aniridia, albinism and achromatopsia received new corrective and sunglasses as a gift. In total, over the summer, the philanthropists managed to help 177 children, and another 27 will receive help in October.

Optics Gallery, Optics City, Akademoptika, МОК-the exclusive distributor of spectacle lenses of the French manufacturer BBGR, Russian division of the international optical company Opticus, Key Optical Russia, Leglama, Medstar NPF; and new partners - Mondottica, Eyelevel, New Line and Rodenstock Rus rendered support to the project.

The co-organizer of the action was MOO MCP Raduzhka with the participation of the Aniridia Center of the Pediatric Department of the Central Research Bureau of the Russian Academy of Sciences. The partners of the charitable foundation Kids Vision are Crocus Expo and Market Assistant Group.

The program of the V scientific conference Kids Vision featured a number of various educational and scientific events for the professionals of the optical industry.

Among the topics that were considered at the conference, the problem of myopia occupied a predominant place. U.V. Diadina, ophthalmologist, PhD in medicine, director of educational programs Hoya Lens Rus, introduced an innovative myopia controlling method with Hoya MiYOSMART spectacle lenses. M. A. Trubilina, PhD in medicine, Director General of the Professor Trubilin’s Family Ophthalmology Clinic, highlighted in her lecture the practical experience of using the innovative myopia controlling method - MiYOSMART spectacle lenses.

Besides the section Rare Eye Diseases and Poor Vision with participation of outstanding scientists and practitioners was organized within the frames of the project. Poor vision area offers opticians and other professionals the opportunity to improve their knowledge of this topic, along with practical and useful information to help tackle one of today’s major health problems. In particular, S. E. Kondratova, ophthalmologist, researcher at the Research Institute of Pediatrics and Child Health of the Central Clinical Hospital of the Russian Academy of Sciences, chief physician of the Center for Optical Correction of Vision Academoptics, spoke at the conference.

Issues of screening binocular disorders, the use of scleral lenses and accreditation of optometrists were discussed at the Kids Vision conference. N.V. Rinskaya, master of optometry, specialist in binocular disorders, author of the Optometrists’ Handbook, spoke about screening binocular disorders.

SPECIAL PROJECTS

A new project Kindness Glasses, organized in joint efforts with the Kids Vision charitable foundation, was for the first time held within MIOF frames. The organizers arranged the collection of glasses to be handed over to poor people or those who were in a difficult life situation. Any visitor could bring second hand no longer used glasses to the exhibition and donate them and representatives of optical salons could take illiquid goods from their stocks, bring them to the exhibition and put in a special container. The charitable foundation Kids Vision NPO handed over the collected during the action glasses directly to official associations of patients with vision diseases, optics stores and medical clinics through which glasses would be distributed among patients.

It was also announced about the commence of applications acceptance for the national tender on participation in the contest for the Russian National Award Golden Lorgnette 2021 in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, which would be culminated by the Awarding Ceremony within the spring edition of the trade fair. Deadline for applications is November 01, 2020. The application can be submitted in the personal account at the award website.

VISITORS

A wide professional audience attended MIOF trade fair: owners and managers of optical chains and salons; marketers, heads of sales and promotion departments of optical salons; buyers and specialists responsible for the formation of the assortment; ophthalmologists and optometrists.

The number of specialists - representatives of wholesale and retail companies, owners of optical products trading platforms, ophthalmologists who visited the 29th Moscow International Optical Fair- amounted to more than 3,000 people.

The total number of attendees at the Kids Vision conference and Business forum exceeded 500 people. Among them, about 10% of newcomers, are those who decided to start up a new business by opening their own optics stores. Thus, MIOF has become for them a guide to the world of the optical industry.

The attractiveness of MIOF is reinforced with each edition. Year after year, the event federates an increasing number of professionals of the optical and eyewear industry around the same objective: to explore the future of a profession that is undergoing profound changes.

The 30^th Moscow International Optical Fair will be held in February 2022.

See you at Crocus Expo!

PRESS RELEASE

29^th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 29^th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo (Pavilion 2, hall 8) September 14 through 16, 2021. Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

Today, MIOF is one of the leading b2b events of the optical industry for business communication, exchange of experience and obtaining professional knowledge. The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things. More than 80% of visitors to the exhibition are loyal attendees.

Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season - about 75% of visitors hold this opinion. At the same time, over 85% noted that they were able to conclude new contracts within the framework of the spring edition of MIOF.

EXHIBITORS

The exposition of the autumn edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: Markisa Project, Optic Dias, Megapolis, New Optica, Balero-MC, Stofmoff and others. Companies from Armenia, Belarus and China have already confirmed their participation.

Exhibitors will present to visitors their novelties in all areas of the industry: glasses, lenses, professional equipment, software for optics salons and much more.

BUSINESS PROGRAM

Business and educational events of various formats will be held within the framework of the planned program.

Business forum will be held September 14 and 15, 2021 in conference hall J. Attendees of the forum will learn about: effective sales skills; optimization of operation and increase of profitability of optics salons; modern marketing capabilities of the optical industry; trends in the range of 2022; peculiarities of production and design of different lenses; and separate methods of ophthalmic disorders correction.

Master classes including master class from Rodenstock about B.I.G.Vision biometric intelligent glasses will be held September 14 and 15, 2021 in conference halls K and L.

The 5^th scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held on the opening day September 14 at conference hall H from 10:00 to 18. Leading experts in the field of pediatric optometry and ophthalmology will make presentations and hold seminars. The purpose of the event is to present the current state of medical care in optics and specialized clinics, to talk about new ideas, technologies and products of this sector.

Besides a section Rare Eye Diseases and Poor Vision will be organized within the frames of the project. Famous scientists and practitioners will take part in the section: Kononov L. B., Ph.D., Head of Eye Microsurgery of the Morozov Children's Hospital; Bondar V.A., pediatric ophthalmologist, author of the book About Vision for Responsible Parents; Demchinsky A.M., Ph.D., Head of medical projects of ANO Sensor-Tech Laboratory; Kondratova S.E., ophthalmologist, researcher at the Research Institute of Pediatrics and Child Healthcare of the Central Research Bureau of the Russian Academy of Sciences, chief doctor of the Center for Optical Correction of Vision Akademoptika; Sennovskaya O.V., ophthalmologist, Director General Mir Zreniya; Lyubimova M.P., specialist in orienteering, mobility and self-care of blind and visually impaired; Gening G.N., Ph.D., Member of the Board of Directors Aniridia Europe, Representative of Russia in Aniridia-NET (COST), President and Member of the Scientific Committee of MOO MCP Raduzhka.

The interim results of the summer charity action Glasses for Children with Rare Genetic Diseases which forms the integral part of the Kids Vision project will be announced at the conference. The action has been initiated and organized by charitable foundation Kids Vision NPO, MOO MCP Raduzhka with the participation of the Aniridia Center of the Pediatric Department of the Central Research Bureau of the Russian Academy of Sciences. The program of the conference offers a number of various events including seminars, training courses, presentations and lectures. Medstar, Optics Gallery, МОК-BBGR, Opticus, Key Optical Russia, Akademoptika, Leglama, Mondottica, Rodenstock, Optic City, Eyelevel, New Line and Market Assistant Group render support to the project.

MIOF visitors will have an opportunity to take part in a new project Kindness Glasses The Kids Vision Foundation, with the help of official associations of prevention, diagnosing and treatment of eye, optics stores and medical clinics, will transfer the collected glasses to poor people or those who are in a difficult life situation. The collection of glasses will be held on September 14 and 15 in the following ways:

• Any visitor can bring second hand no longer used glasses to the exhibition and donate them.
• Representatives of optical salons can take illiquid goods from their stocks, bring them to the exhibition and put in a special container.

The charitable foundation Kids Vision NPO will hand over the collected during the action glasses directly to official associations of patients with vision diseases, optics stores and medical clinics through which glasses will be distributed among patients.

VISITORS

Among attendees of the MIOF trade fair are a wide professional audience: owners and managers of optical chains and salons; marketers, heads of sales and promotion departments of optical salons; buyers and specialists responsible for the formation of the assortment; ophthalmologists and optometrists.

The ticket will cost 250 RUB at ticket offices during the event period.

See you at Crocus Expo September 14 through 16, 2021!

ANNOUNCEMENT

29^TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 29^th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo September 14 through 16, 2021. Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

Today, MIOF is one of the leading b2b events of the optical industry for business communication, exchange of experience and obtaining professional knowledge. The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things. More than 80% of visitors to the exhibition are loyal attendees.

Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season - about 75% of visitors hold this opinion. At the same time, over 85% noted that they were able to conclude new contracts within the framework of the spring edition of MIOF.

EXHIBITORS

The exposition of the autumn edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: Markisa Project, Optic Dias, Megapolis, New Optica, Balero-MC, Stofmoff and others. Companies from Armenia, Belarus and China have already confirmed their participation.

Exhibitors will present to visitors their novelties in all areas of the industry: glasses, lenses, professional equipment, software for optics salons and much more.

BUSINESS PROGRAM

The 5^th scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held within the frames of the calendar of events. The purpose of the event is to present the current state of medical care in optics and specialized clinics, to talk about new ideas, technologies and products of this sector.

The interim results of the summer charity action Glasses for Children with Rare Genetic Diseases which forms the integral part of the Kids Vision project will be announced at the conference. The action has been initiated and organized by charitable foundation Kids Vision NPO, MOO MCP Raduzhka with the participation of the Aniridia Center of the Pediatric Department of the Central Research Bureau of the Russian Academy of Sciences. The program of the conference offers a number of various events including seminars, training courses, presentations and lectures. Medstar, Optics Gallery, МОК-BBGR, Opticus, KeyOpticalRussia, Akademoptika, Leglama, Mondottica, Rodenstock, Optic City, Lendar render support to the project. The companies will be granted diplomas.

Besides a section Rare Eye Diseases and Poor Vision will be organized within the frames of the project. Famous scientists and practitioners will take part in the section: Kononov L. B., Ph.D., Head of Eye Microsurgery of the Morozov Children's Hospital; Bondar V.A., pediatric ophthalmologist, author of the book About Vision for Responsible Parents; Demchinsky A.M., Ph.D., Head of medical projects of ANO Sensor-Tech Laboratory; Kondratova S.E., ophthalmologist, researcher at the Research Institute of Pediatrics and Child Healthcare of the Central Research Bureau of the Russian Academy of Sciences, chief doctor of the Center for Optical Correction of Vision Akademoptika; Sennovskaya O.V., ophthalmologist, Director General Mir Zreniya; Lyubimova M.P., specialist in orienteering, mobility and self-care of blind and visually impaired; Gening G.N., Ph.D., Member of the Board of Directors Aniridia Europe, Representative of Russia in Aniridia-NET (COST), President and Member of the Scientific Committee of MOO MCP Raduzhka.

Specialists are invited to online registration to get free e-ticket to the trade fair. The deadline for the online registration is September 13 at 20:00. The price of the ticket at ticket offices during the event period is 250 RUB.

See you at Crocus Expo September 14 through 16, 2021!

POST RELEASE

28TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

 

The 28th Moscow International Optical Fair (MIOF), the leading branch event which incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, was accommodated in Crocus Expo February 16 through 18, 2021. The project provided again an opportunity for professionals in the fields of medical optics, optometry and glasses fashion to reconvene on the same platform to meet with colleagues, exchange experience and gain new knowledge within the framework of business program events. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

3 120 specialist of the industry attended the February exposition of the trade fair.

Companies from 6 countries worldwide displayed their products and services at MIOF: Armenia, Belarus, Italy, China, Russia and Japan. Russian exhibitors were represented by companies from 10 regions of the country: Moscow, St. Petersburg, Bryansk, Vladimir, Voronezh, Moscow, Rostov, Ryazan, Tambov regions and the Republic of Crimea.

The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.

The exposition of the February edition of the trade fair was formed by well-known companies operating in the Russian market and representatives of foreign brands, including: DANZ, Key Optical Russia, Look Occhiali, Oliver Wood, Panfundus, Stormoff, AVEA, Alhemer Optic, Aelita Optics, Alliance-Optics, Balero-MS, Barbus KB, Burma, VESTA-OPTICS, Vision Trade, Optik Market +, Zvezda Vostoka, Kalita, Crimean Optical Group, Maksema Optics, Optik Euro, Ricardi, TITAN-OPTIC and others.

BUSINESS PROGRAM

Training courses and seminars of various formats were held within the frames of MIOF 2021 business program - experts from leading companies made presentations: MOK BBGR, Essilor Academy, Nikon Academy, Hoya Rus Lenses, Novalex Group, Grand Vision Company, Opti-class, Alcon and others.

The 7th Awarding Ceremony for the winners of the Russian National Award Golden Lorgnette took place within the frames of the trade fair. The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician’s of Russia. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. The organizers of the contest are Crocus Expo, MIOF Management Office and Market Assistant Group, the contest was supported by the Ministry of Healthcare of Russia.

Participation in the trade fair provided a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They were well prepared to discuss business in the Russian market and to close a deal on-site.

Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allows to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.

According to the results of the exhibition, 57.1% of participants and 46.5% of visitors noted that they had found new customers at the fair; 85.7% of participants signed contracts or agreed on future deliveries; 74.8% of visitors believe that the exhibition is necessary for making a procurement decision.

We would like to express our gratitude to all partners, exhibitors and attendees of the trade fair for their loyalty, trust, feedback and information support!

See you at Crocus Expo!

ANNOUNCEMENT

28TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 28th Moscow International Optical Fair (MIOF), the leading branch event which incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, will be accommodated in Crocus Expo February 16 through 18, 2021. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

Today, MIOF is one of the leading b2b platforms for business communication, exchange of experience and obtaining professional knowledge. Visiting the exhibition allows you to get acquainted with trends and innovations in the industry in just three days, compare offers on the market and make a balanced decision on purchases for the upcoming season - more than 80% of visitors to the exhibition hold this opinion. At the same time, over 60% of visitors noted that they had been able to conclude new contracts within the framework of the autumn MIOF edition.

EXPOSITION

The exposition of the February edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: DANZ, Key Optical Russia, Look Occhiali, Oliver Wood, Panfundus, Stormoff, AVEA, Alhemer Optic, Aelita Optics, Alliance-Optics, Balero-MS, Barbus KB, Burma, VESTA-OPTICS, Vision Trade, Optik Market +, Zvezda Vostoka, Kalita, Crimean Optical Group, Maksema Optics, Optik Euro, Ricardi, TITAN-OPTIC and others.

The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.

BUSINESS PROGRAM

Training courses and seminars of various formats will be held within the frames of MIOF 2021 business program - experts from leading companies will make presentations: MOK BBGR, Essilor Academy, Nikon Academy, Hoya Rus Lenses, Novalex Group, Grand Vision Company, Opti-class, Alcon and others.

Specialists will be attracted to certain seminars on the topic:

• Light and Color in Interior for Visually Impaired - Batrakova V.B., Chairman of the AK Ministry for Healthcare, Manager of Competence Medical Optics WorldSkills, President of MOO SAMOA, head of practical training FBPO SPB MTK FMBA .
• Forms of Exotropia, Methods of Diagnosis and Treatment - Rabichev I.E., PhD of Biological Sciences, Professor of the Department of Human and Animal Anatomy and Physiology, MPSU, Deputy Director for science, research and vision correction centre Perception.

The Awarding Ceremony for the winners of the Russian National Award Golden Lorgnette in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population will traditionally take place within the frames of the spring edition of MIOF February 16, 2021.

The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician’s of Russia. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry.

Specialists are invited to online registration to get free e-ticket to the trade fair.

See you at Crocus Expo!

POST RELEASE

27th  MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 27th Moscow International Optical Fair (MIOF), one of the most awaited leading branch events which twice a year incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, was accommodated in Crocus Expo September 8 through 10, 2020. The organizer of the project is Crocus Expo, expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

1 842 branch specialists attended the exposition of the project.

MIOF became the largest national business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opened direct access to new clients. Companies from 8 regions of Russia (Moscow and the Moscow region, St. Petersburg, Vladimir, Voronezh, Rostov, Tambov regions and the Republic of Crimea) presented their collections at the September edition of the project.

The largest well known companies of the Russian optical industry including newcomers became the exhibitors of the autumn edition. Anabelle Fashion Hub, Key Optical Russia, Oliver Wood, Panfundus, Stax, Stormoff, Balero-MS, Barbus KB, Bitwin, Burma, VESTA OPTICA, Vision Trade, Optic Market +, Zvezda Vostoka, Kalita, Krym Optical Group, Maksema Optics, Optika Euro, Opticdesign, Ricardi, SBMA and others were among participants of the exhibition.

The exposition covered all segments of the optical industry: eyeglasses fashion (frames and sunglasses), eyeglass and contact lenses, care means for medical optics, various related accessories, diagnostic equipment, software for salons of optics, trade equipment for opticians, specialized optical editions and many other things.

One of the main competitive advantages of MIOF is a high level of professional visitors: 48% - business owners and specialists responsible for making procurement decisions for retail enterprises, 31.6% - influence the procurement decisions. The exhibition remains the main tool for finding new customers and bringing new products to the Russian market for many attendees.

Business program

Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. The business program of the fair formed again an integral part of the MIOF exposition. The program featured Business and Educational Forum incorporating a number of events of different formats and the 4th scientific and practical conference on children's ophthalmology and optometry Kids Vision.

The interim results of the Kids Vision charity action Glasses for Children with Genetic Diseases. Summer 2020 were announced during the 27th Moscow International Optical Fair (MIOF). The action will be held till October 30, 2020 inclusive. The action had been initiated and organized by Crocus Expo, Management Office of the trade fair and Market Assistant Group. The program of the conference offered a number of various events including seminars, training courses, presentations and lectures.

It was also announced about the commence of applications acceptance for the national tender on participation in the contest for the Russian National Award Golden Lorgnette 2021 in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, which would take place for the eighth time and would be culminated by the Awarding Ceremony within the spring edition of the trade fair.  Deadline for applications is November 01, 2020.

Whether you are launching a new company or have been in the optical industry for years, MIOF is an essential event to market your products and services. Stay visible in the marketplace and let your customers, prospects, and competitors know that you will be there to serve them today and tomorrow. There are so many ways that we can add your personalized touch at the show and increase your visibility. MIOF provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and worldwide the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed!

See you at the spring edition of MIOF 2021 in Crocus Expo!

PRESS RELEASE

27th  MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 27th Moscow International Optical Fair (MIOF), a one of the most awaited leading branch events which twice a year incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, will be accommodated in Crocus Expo September 8 through 10, 2020. The organizer of the project is Crocus Expo, expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

Today MIOF is the largest national business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opens direct access to new clients: specialists exchange experience and strengthen business contacts, foreign companies find reliable partners for their work in Russia on a long term basis. More than 1 000 visitors have already got free e-ticket to the project this year.

EXPOSITION

The exposition covers all segments of the optical industry: eyeglasses fashion (frames and sunglasses), eyeglass and contact lenses, care means for medical optics, various related accessories, diagnostic equipment, software for salons of optics, trade equipment for opticians, specialized optical editions and many other things.

The largest well known companies of the Russian optical industry including newcomers will become the exhibitors of the autumn edition. Anabelle Fashion Hub, Key Optical Russia, Oliver Wood, Panfundus, Stax, Stormoff, Balero-MS, Barbus KB, Bitwin, Burma, VESTA OPTICA, Vision Trade, Optic Market +, Zvezda Vostoka, Kalita, Krym Optical Group, Maksema Optics, Optika Euro, Opticdesign, Ricardi, SBMA and others are among participants of the September edition of the exhibition.

New collections of frames, sunglasses and lenses for various age categories and style directions will be presented at Balero-MS and Kalita stands. Opticdesign will display their own collections of frames and capabilities for the production of frames in Russia under a customer's brand.

New diagnostic and technological equipment for optician’s and workshops can be seen and tested at Stormoff, Panfundus, Maksema-Optics, Krym Optical Group stands. Barbus KB, a loyal participant of the trade fair, will present to visitors trading equipment for optical salons. The main direction of the company are design projects of turnkey trade interior solutions.

This year's debutants will be SBM, the exclusive representative in Russia of American children's sunglasses-masks; Anabelle Fashion Hub, a supplier of Italian glasses brands, including sunglasses and accessories; Key Optical Russia, which for the first time will present the collection of the licensed Cosmopolitan brand.

BUSINESS PROGRAM

Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. The business program of the fair will form again an integral part of the MIOF exposition. The program features Business and Educational Forum incorporating a number of events of different formats and the 4th scientific and practical conference on children's ophthalmology and optometry Kids Vision.

September 8 - Inessa Lebbeh, strategic consultant on communicative practices and emotional branding in medicine, author of books on medical communication, will make a report Increase in Optics Sales through Social Networks: content features and promotion accents.

Another interesting event of the first day will be the seminar of the ITigris product manager Nikolai Nikolaev on the topic: Prospects: how automation helps to survive the market crisis.

September 9 - specialists will have an opportunity to come to know about the results of clinical studies on the influence of Myopilux lenses on the control of progressive myopia (speakers: Rano Ibragimova, MD, ophthalmologist, medical consultant of Essilor Academy, Alexander Koltsov, ophthalmologist, director of Nikon Academy educational programs).

The interim results of the Kids Vision charity action Glasses for Children with Genetic Diseases will be announced during the 27th Moscow International Optical Fair (MIOF). The action will be held till November 30, 2020 inclusive.

The action has been initiated and organized by Crocus Expo, Management Office of the trade fair and Market Assistant Group, Director General E.N. Yakutina. The program of the conference offers a number of various events including seminars, training courses, presentations and lectures.

There is free admittance for representatives of the optical industry to the exhibition and events of the business program after online registration at the MIOF official website.

Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.

See you in Crocus Expo!

POST RELEASE

26th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

Facts and figures (Spring 2020):

Exhibition space:  > 10 200 sq m
Exhibitors:  136
Participants’ geography:  Australia, Armenia,
Belarus, Great Britain, Israel,
Canada, Kyrgyzstan, China, France, Russia
Russian regions: 18
Visitors: > 3 200

The 26th Moscow International Optical Fair (MIOF), the leading branch event which twice a year incorporates on the same platform professionals from the sphere of medical optics and ophthalmology, was held in Crocus Expo February 11 through 13, 2020. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

EXPOSITION

136 companies from Australia, Armenia, Belarus, Great Britain, Israel, Canada, Kyrgyzstan, China, France and 18 regions of the Russian Federation exhibited their products and services within the frames of MIOF 2020. Spring. The exposition covered all directions of the industry: fashion (frames and sunglasses), eyeglass and contact lenses, optics care facilities, all kinds of accessories, diagnostic equipment, software and trading equipment for optical salons, specialized publications and much more.

The largest companies of the Russian optical industry : including Avvita, Inveco Holding, Marcisa project (Kering Group), Marcolin Rus, Megalopolis, New Optics, Optic Dias and others displayed their products and services at the trade fair. DANZ, Stax, Bitwin, Bryanskfarmatsiya, BioEcoTime, Burma, Ezayssa Optics, Yugoptika were among debutants of the 2020 edition.

For the first in the MIOF history, the Hong Kong Optical Manufacturers Association (HKOMA) in cooperation with the Hong Kong Productivity Council (HKPC) organized the pavilion of the Hong Kong Eyewear Good Design project, which united more than 30 exhibitors from China. Only those exhibitors, who meet strict international criteria, have been selected to participate in the project aimed to promote Hong Kong's best optical designers and companies. There were brands already known in Russia, such as Laura Ashley or Big Horn by Kevin Ching designer, and new, equally interesting collections, such as GQ (Good Quality Optical Factory Ltd) or models of Cheung Sau Ki and Ho Mei To designers.

And even more – SILMO Paris, one of the largest exhibitions of medical optics in the world, for the first time joined partners and participants of the Moscow fair as well. Annually SILMO Paris brings together more than 1 000 participating companies from different countries. The representatives of the project told about SILMO Paris which will be held in Paris Nord Villepinte expo venue October 2 through 5, 2020.

CALENDAR OF EVENTS

The 26th Moscow International Optical Fair business program, featuring events of various formats: seminars, training courses, presentations and etc., formed once again an integral part of the exposition. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient examination were presented to the audience.

The VI Awarding Ceremony for the winners of the Golden Lorgnette, Russian National Award in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, traditionally took place within the frames of the spring MIOF edition. The organizers of the contest and awarding ceremony were Crocus Expo, MIOF management office and Market Assistant Group with the support of the Ministry for Healthcare of the Russian Federation.

110 applications from 45 companies were accepted to the contest. The expert panel of judges defined winners in ten nominations including a new nomination – The Optometrist of the Year.

The results of the contest were as follows: Debut of the Year – frames from the buffalo horn Abaluevs. (S. Abaluyev, St. Petersburg); Marketing Project of the Year – promotion of Tony Morgan brand (Aelita, Moscow), in local nomination – Optics of the New Format (Optics Center, Chelyabinsk); Innovation of the Year – eyeglasses for active recreation and shooters (InterOptic, Moscow); Educational Project of the Year – Vision-Knowledge (network of optical salons Tochka Zreniya, Voronezh); Optometrist of the Year – Tamara Abugova, ophthalmologist, medical sciences candidate, deputy general director, head of scientific and therapeutic work in the Network of Optical Salons Optsic City (Moscow); Private Trademark – Ventoe (Opticus, Moscow); Network of the Year, federal – Optik Kronos (Nizhny Novgorod) and local – Zdorovie I Miliserdiye (Archangelsk); Salon of the Year – Lumen Optika (Rostov-on-Don).

Being an international communication platform, the MIOF makes an important contribution to the professional development and professional level of the Russian ophthalmologists and optometrist. It is the main site for the work of the optical market specialists in Russia – for contracts conclusion, establishment of new business contacts and exchange of experience. Presentations of new frames, corrective and contact lenses collections, equipment for specialized retail chains and salons take also place at the fairgrounds.

ANNOUNCEMENT

26TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

Facts and figures (Autumn 2019):

Exhibition space: > 9 000 sq m
Exhibitors: 119
Participants’ geography: Armenia, Belarus,
United Kingdom, Germany, Italy, Canada,
China, Russia, Turkey and Switzerland
Regions of the Russian Federation: 15
Visitors: > 3 900

The 26th Moscow International Optical Fair (MIOF), the leading branch event which twice a year incorporates on the same platform more than 3 000 specialists from the sphere of medical optics and ophthalmology, will be held in Crocus Expo February 11 through 13, 2020. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opens direct access to new clients: specialists exchange experience and strengthen business contacts, foreign companies find reliable partners for their work in Russia on a long term basis.

The exposition covers all segments of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.

EXHIBITORS

The largest companies of the Russian optical market including Avvita, Inveco Holding, Marcolin Rus, Megalopolis, New Optics, Optic Dias and others will display their products and services at the trade fair. DANZ, Stern, Wenzhou wedo Optical, BioEcoTime, Bitwin, Bryanskfarmatsiya, Yugoptika are among debutants of the 2020 edition. There are expected exhibitors and specialists from Armenia, Belarus, Great Britain, Germany, Canada, China, Italy, Turkey and Switzerland.

MIOF exhibition management and the Hong Kong Optical Manufacturers Association (HKOMA) in cooperation with the Hong Kong Productivity Council (HKPC) will also organize for the first time the pavilion of the Hong Kong Eyewear Good Design project which will unite more than 30 exhibitors on one platform.

Besides SILMO Paris will for the first time join partners and participants of the Moscow trade fair. The project is one of the largest in the field of medical optics. Annually the exhibition brings together more than 1 000 participating companies from different countries of the world and more than 45 000 specialists in the sphere of sight. The representatives of the project will tell about SILMO Paris which will be held in Paris Nord Villepinte expo venue October 2 through 5, 2020.

The special value of the MIOF is in a possibility of conclusion of direct and favorable contracts between wholesale and retail trade representatives, producers and suppliers of well-known global and exclusive optical brands right on site.

BUSINESS PROGRAM

The calendar of events of the 26th Moscow International Optical Fair (MIOF) will form again an integral part of its exposition. The program features various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient examination will be presented to the audience.

For example, Galina Mischenko, Director General BMG Company, will speak on the topic Check in the sphere of circulation of medical products. A risk-based approach February 11.

Besides representatives of the HKOMA will make presentation of their expo venues and will tell about cooperation opportunities offered by the Association.

Master class from Natalia Rinskaya on prism correction will be held February 12, 2020. Eye care professionals use prism correction as a component of some eyeglass prescriptions. A lens which includes some amount of prism correction will displace the viewed image horizontally, vertically, or a combination of both directions.

The VI Awarding Ceremony for the winners of the Russian National Award in the optical industry Golden Lorgnette – for achievements in the field of new technologies promotion, sight protection and professional service of the population – will traditionally take place within the frames of the spring edition of MIOF as well.

Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.