Moscow International Optical Fair (MIOF)
February 16-18, 2027 /
MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
ANNOUNCEMENT
The Moscow International Optical Fair (MIOF) will be held September 23 through 25, 2026 at Crocus Expo.
The event will bring together the main companies of the Russian optical industry, world brands of eyewear, suppliers of ophthalmic and optometric equipment, tools, accessories and services for optics.
Business and Educational Forum of the exhibition.
The MIOF Business and Educational Forum will be held September 23 and 24. It will cover a wide range of professional topics for the prevention and treatment of eye diseases. The event will offer participants to explore new developments and research in the field of vision. Participants of the forum will discuss opportunities and prospects for the development of the optical business, talk about sales in optical stores, interaction with customers and training in optics.
Scientific conference Kids vision.
The Scientific conference Kids vision, an important industry event, will be held September 23 during the Business and Educational Forum.
Kids vision is dedicated to distribution of information on the protection of children's vision, prevention and treatment of ophthalmic diseases.
Kids vision speakers are representatives of large Russian optical companies, scientific and research institutes, government agencies, ophthalmic clinics, optical chains.
Fashion Showcase.
Fashion Showcase will reflect fashion trends in the spectacle optics of the next autumn-winter season. Key brands of glasses and frames will present their most trendy models at the Fashion Showcase.
MIOF is the main meeting place for all eyewear companies. Participation in the exhibition is a unique opportunity to find customers, meet with colleagues and competitors, increase sales, study new trends in eyewear and get useful information about the latest research and achievements in the optical field, ways to promote your business.
Join MIOF in MAX and Telegram and invite your colleagues and partners to subscribe to the channels!
See you September 23 through 25 at Crocus Expo!
POST SHOW REPORT
The 38th Moscow International Optical Fair (MIOF) was held February 18 through 20, 2026.
The main Russian optical event brought together more than a hundred participants at Crocus Expo. The exhibitors presented fresh collections of world brands of glasses, frames, lenses, new optical solutions, ophthalmic equipment and optical accessories.
EXPOSITION
The exposition brought together the main players of the optical industry, including loyal exhibitors, new participants (Harry Cooper, Ivan Fadin Forge, Optical Alternative) and companies that returned to MIOF after a long break (Opti-Tech, OPTICMASTER, Brigmaks).
MOREL RUS presented new models of frames in collaboration with the famous French architect Jean Nouvel and designer Constance Guissé. MOREL par Jean Nouvel glasses, made of titanium and acetate, create a delicate balance between architectural rigor and modern elegance. MOREL & Constance Guisset is the embodiment of poetic design and mastery in the field of glasses. Clear and at the same time smooth contours of frames, monochromatic and multi-layered colors are the artistic vision of the glasses of the brand's new collection.
Avvita presented legendary frames from the Italian brand Mirella Mori, embodying the harmony of style and comfort. These are not just frames, they are finished artwork created for those who appreciate the impeccable detail and sophisticated aesthetic. Avvita also showed at MIOF the complex technology of Rodenstock biometric lenses using augmented reality.
Alhemer Optik brought the long-awaited Yohji Yamamoto and Philippe V models and key novelties from the Tattva, Eyepetizer, KUBORAUM, Eugenie Ratner and Matsuda brands.
Moi Ochki showcased a wide range of sunglasses and optical frames, created taking into account the trends of the next season. The following brands were represented at the stand: INVU (Switzerland), Polar (Italy), EKKIU (Switzerland), LETO (own brand).
New Line invited all guests to try on images of the future summer from their new Enni Marco collections and feel the spirit of Italy. Besides a large-scale man-made picture was created right on the wall of the stand for the first time in the history of the exhibition. The art object has become one of the points of attraction for visitors.
One could admire the novelties from the Italian brand ALESSIA ALIZE by the designer Alessia Alize at the Rearden stand.
LUXURY ICON presented a new Italian brand - Unique Design Milano and announced the return of the Balmain brand. The greatest interest of the guests of the company's stand was caused by the novelties of the Carolina Lemke Berlin collection. LUXURY ICON also brought models of the Paris brand John Dalia, which has strengthened its position in the luxury glasses segment with designed wide acetate frames and detailed elements of precious metal decor. Egyptian Renaissance collection was the discovery of the season and would soon adorn the optical showrooms with designed photochromic lens treatments and bold detailed earpieces decor. New items from Jacquemus conquered the visitors of the stand with a stylish wearable collection of medical frames. Bali Eyewear was represented by affordable rimless glasses specially designed for the needs of Russian opticians.
Herinckx Trade Solutions presented new products and regular collections from its key partners: American U.S. Polo Assn., Italian L.G.R. and RETROSUPERFUTURE (R.S.F.), as well as for the first time new brands for its portfolio - REVO, MM6 and CAPOTE.
REVO is an iconic American premium sunglasses brand known for its revolutionary multi-layered lenses that offer exceptional protection from harmful radiation and unparalleled optical quality. MM6 Maison Margiela frames and sunglasses is a bold statement and work with form, an ideal choice for fashion avant-garde. CAPOTE is a brand that offers stylish, dynamic and affordable solutions in the field of sun protection optics.
EIGENGRAU Berlin brand presented frames for vision - with an interesting geometry and expressive lines and sunglasses - bold silhouettes with UV400 protection. The design of the earpieces is at the center of the brand's new collection. Intricate geometry, expressive elegant lines and bold shapes - EIGENGRAU has redefined the approach to creating earpieces. Only premium materials are used: hypoallergenic medical steel without nickel, high-quality cellulose acetate and superhard nylon.
Neovision presented at MIOF TOPYNET glasses care products manufactured in Serbia according to European quality standards: antistatic spray for cleaning spectacle lenses, wet wipes with Antistatic effect, Anti-Fog spray for spectacle lenses.
The Stax Russian manufacturer of accessories for the care of glasses demonstrated a new product - a set for professional protection of glasses from fogging. The product of the new, dual-component mean of the latest generation has much greater efficiency. Suitable for all types of lenses and coatings. A protective effect occurs when the components of the spray and the special material of the wipe interact.
Brigmaks and Anzler presented cases for glasses made of natural, artificial and eco-leather.
A wide range of modern ophthalmic, optometric equipment and consumables was presented by the companies: Panfundus, Stormoff, Avea, Grand Optics, Dealmed, Opti-Tech, InterOPTIC-Service, Kriptomed, MEDIMPORTSERVICE, Oko Med, OPTICMASTER, Optic-angel.
Chains for glasses with thin earpieces became the focus of attention at the Ronda brand stand. The patented holder makes this chain an even more sophisticated accessory. All Ronda products are made of jewelry alloys with a durable hypoallergenic coating (gilding and rodding).
It was possible to test the virtual stylist at the Try Glasses stand. Now Try Glasses is not only an online fitting room. The brand team launched a smart frame matching algorithm based on facial geometry. The system analyzes the shape of the face, builds a personal map of facial proportions and automatically selects the optimal styles of frames - oval, square, cat-eye or aviators.
NEW PARTICIPANTS
New names at MIOF: Harry Cooper national brand, Ivan Fadin Forge, and Optical Alternatives.
Harry Cooper is a Russian brand of glasses, founded in 2014. The brand's collection was represented by frames from classic to bold experimental models. Harry Cooper uses the best materials in its products: Mazzucchelli acetate, an alloy of titanium and steel.
Victor Shchedrinov (Ivan Fadin Forge), a hereditary craftsman, creates glasses in the traditionally Russian style. The glasses combine blacksmithing traditions, jewelry craftsmanship and optical design. When creating his products, the master strives for maximum practicality. It uses hypoallergenic surgical steel capable of withstanding loads above those required for normal operation.
Optical Alternative is engaged in the distribution of frames from Europe, Japan and Korea. The company's portfolio of brands includes Xavier Garcia Barcelona, TLMD Japan, Irori and Runicorn collections.
BUSINESS AND EDUCATIONAL FORUM
MIOF Business and Educational Forum invited participants to consider issues of prevention and treatment of eye diseases, discuss new products of the optical market, prospects for the development of the industry, topics of marketing, sales in optics, training.
Speakers of the SkyOptix Laboratory told why to introduce night lenses into practice, how to effectively talk about them to patients and how to develop this popular direction.
Hoya Vision Care introduced the MiYOSMART lens modification - MiYOSMART iQ spectacle lenses for myopia control. The improvement of the lenses (a larger number of microlenses, their stronger addition, a smaller central zone) made it possible to provide an even higher level of slowing down the progression of myopia in children (up to the complete cessation of progression).
Rodenstock presented MyCon 2 myopia control lenses. The optical design of the lenses (horizontal asymmetric addition) is calculated taking into account the individual parameters of the patient, which ensures a more accurate position of the treatment area of the lenses and, accordingly, greater effectiveness of myopia control.
AVEA presented the results of clinical studies of MyoSlow Optimize myopia lenses conducted by leading Israeli ophthalmologists.
FASHION SHOWCASE
Fashion Showcase demonstrated bright novelties of glasses and frames of the spring-summer 2026 season from well-known companies: Optica Euro, Paritet, Medstar, Vision Lux, OPTIC-MARKET+, New Line, Burma, Escont-Optica, HTS Rus, Optikaline, Individual Entrepreneur Rykova E.I.
A truly atmospheric spring photo zone was a pleasant surprise for the guests of the exhibition. Everyone was able to take memorable photos with beautiful compositions of fresh flowers.
GOLDEN LORGNETTE
The XII awarding ceremony for the winners of the Golden Lorgnette National Award in the optical industry was held at the end of the first working day of the MIOF exhibition.
The Golden Lorgnette is the most prestigious award in the optical goods and services market. The Golden Lorgnette award winners are companies, brands and personalities that have made a significant contribution to the optical industry over the past year. Every year, opticians gather at the ceremony to summarize the results of the past year in a relaxed atmosphere, congratulate fellow winners of the award, relax and communicate in an informal setting after the first working day of the exhibition.
Winners of the award:
Laureate of the Recognition. Person of the Year became V. P. Gnatyuk, the founder and CEO of Medstar NPF, Volgograd.
Special Award of the Expert Council was awarded to S.A. Egorychev, Director of the Department of Special Exhibition Projects Crocus Expo, for his contribution to the organization of the Golden Lorgnette contest and the development of MIOF.
The exhibition gave visitors and participants a lot of impressions and opportunities - to see each other, communicate, relax at the Golden Lorgnette, find out the latest industry information at the Business and Educational Forum. The exhibitors met with their regular and potentially new customers, the guests got acquainted with the optical products and trends of the season, selected new collections of the spring-summer season for their salons.
The 39th Moscow International Optical Fair will be held September 23 through 25 at Crocus Expo.
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See you again!
Moscow International Optical Fair (MIOF).
Announcement
The 38th Moscow International Optical Fair (MIOF) will be held at Crocus Expo from February 18 to 20, 2026.
MIOF is the main communication platform for meeting companies of the Russian optical market: distributors, manufacturers, wholesale suppliers of eyewear optics, equipment, accessories, services, and optical salons.
The exhibition brings together leading Russian and international optical players, as well as young optical companies, providing the former with an opportunity to confirm their status and the latter with a chance to introduce themselves and gain a foothold in the market.
World-renowned brands of sunglasses and corrective glasses, frames, spectacle and contact lenses, the best optical products, fresh solutions, and exclusive new items in the field of eyewear optics, well-known brands of ophthalmological equipment, accessories, and services for salons await exhibition guests in February 2026.
Business and Educational Forum.
Business and Educational Forum of MIOF will offer its participants the opportunity to consider issues of eye disease prevention and treatment, discuss new products in the optical market, industry development prospects, and topics related to marketing, sales in optics, and training.
Fashion Showcase.
Special exhibition area "Fashion Showcase" will present the guests of MIOF with designer glasses and frames from leading Russian and foreign brands.
Golden Lorgnette.
Golden Lorgnette National Award in the optical industry is the main event of the spring edition of MIOF. Golden Lorgnette is the most prestigious prize in the Russian optical market. It is awarded to the best people and companies of the optics market.
Organizers of Golden Lorgnette have added a new category to the list of the current edition nominations of the award – Ophthalmology Clinic of the Year.
The Golden Lorgnette Award Ceremony will take place on the first day of MIOF, February 18th at Fusion restaurant.
Subscribe to the MIOF Telegram channel and invite your colleagues and partners!
See you at MIOF on February 18-20 at Crocus Expo!
Moscow International Optical Fair (MIOF)
Post-Event summary (autumn edition)
The main domestic event for opticians has concluded in Moscow - the 37th Moscow International Optical Fair (MIOF).
MIOF took place from 24 to 26 September at the Crocus Expo International Exhibition Centre.
Exhibition
MIOF is a whole optical world that includes major players in the optical industry, new companies, beautiful stands, stylish collections, famous brands of glasses, frames and equipment as well as productive work.
Alhemer Optik and New Line were presented at MIOF with newly designed stands. Alhemer Optik had an aesthetic and impeccably elegant stand. The design of New Line’s stand reflected the bright and cheerful style of hospitable Italy.
Alhemer Optik presented to the guests of the exhibition exclusive premieres - fresh models of sunglasses Eugenie Ratner, as well as updated collections of brands TATTVA, Matsuda, Kuboraum, Masunaga and Eyepetizer.
New Line prepared new optical collections of the Italian brand Enni Marco with a wide color range, various shapes, materials from acetate to ultra-light titanium, capsule collections with gold coating, restrained and extravagant, romantic and dramatic.
At the stand of Rearden the visitors of MIOF could see the result of collaboration of J.F.Rey with the cult Japanese game designer Hideo Kojima - a synthesis of futuristic aesthetics and brand style.
Medstar brought to MIOF frames for teenagers BARRACUDA and the collection of Manila Grace - Italian brand of glasses and sunglasses for women. The style of Manila Grace glasses embodies daring game, freedom from rules and complete comfort.
The Group of companies St.Louise focused attention on the new St. Louise Diamond collection of medical frames. This is a premium line where impeccable design and modern materials are combined with luxurious gemstone inlays.
Brand Seasons presented frames and decorations made of natural materials. Seasons eyeglasses and sunglasses are unique optics that combine elegance, natural refinement and charm. Glasses of Seasons were presented at the MIOF fashion showcase and aroused great interest among the guests of the exhibition. Seasons jewelry - full-fledged works of human craftsmanship, products with their own history and character.
Optik-design-lab from Vladimir brought to the exhibition the best models from its collections: bright and memorable - from the Avangard collection, topical and concise - from the Estetica line, authentic models - from the «Suzdal» and «Frost and the Sun» collections.
Brands U.S. Polo Assn., RETROSUPERFUTURE (R.S.F.) and L.G.R. welcomed MIOF guests at the Herinckx Trade Solutions booth.
Legendary German lenses Rodenstock were presented at the stand of Avvita.
The Hungarian design office EINAR GROUP developed an exclusive anniversary Avanglion Budapest collection of medical frames and sunglasses made of Mazzucchelli titanium and acetate, inspired by the iconic places of Budapest. The models of the new collection were presented at the stand of Einar company.
Luxury Icon presented its portfolio of brands from mass market to exclusive.
Anzler, Mobilens, Hightrade, Примерьочки.рф are new participants of the autumn edition of MIOF.
Anzler offered to visitors of MIOF more than 20 colors and models of cases from ECO leather and natural leather to the visitors of the exhibition. Mobilens showed Mobilens Uplifting Glasses with lifting lenses, which are comfortable in all cases, especially for sun protection and for correction of presbyopia. The lightweight and durable Mobilens frame weighs 16 gram and is made of nitrous titanium, suitable for all types of lenses.
Hightrade presented at MIOF Osnovavision computer glasses for eye protection while working at the computer, which remove only the excess of blue, have a photo-correction property, create natural negative air ionization. Osnovavision glasses are also self-cleaning and protect against UV and electromagnetic radiation.
Примерьочки.рф platform presented a ready-made AR technology for websites or Apps, which allows users to see how glasses fit on their face when they open the camera.
Fashion showcase
MIOF’s Fashion showcase is a reflection of trends in the eyewear fashion of the сcurrent season.
Autumn edition of MIOF focused on a variety of frame shapes and temple designs – from delicate and elegant to intricate and masterful.
Alhemer Optik, Burma, Morel Rus, Seasons, Medstar, New Line, Optik-Market +, Optika Euro, REARDEN, Hightrade, Escont-Optika, Mobilens showed their models at the Fashion showcase.
Business and Educational Forum
The Business and Educational Forum of MIOF was held on 24 and 25 September. It brought together representatives of optical industry companies, educational institutions, ophthalmologists, scientists and experts in the optical industry.
The participants of the Business forum discussed a wide range of professional topics, issues related to contact and eyewear lenses, innovations in the field of lenses,practical examples of lens selection. Participants also talked about protective glasses for working with computer and gadgets.
The St.Louise group of companies presented a technological innovation - smart audio glasses Super-X - a unique product combining advanced audio technologies and vision correction function.
Russian measurement system based on a neural network ODV Glazomer was presented at the forum. The system was created to optimize the process of selection of glasses.
Participants of the event also discussed topics related to improving skills of optometrists, merchandising, marketing, personal data processing.
The scientific conference Kids vision celebrated its 10th anniversary this autumn.
During its existence, the conference has achieved the status of a significant, in-demand and unique domestic event dedicated to discussing advanced topics in children’s ophthalmology and optometry.
The speakers of the last Kids vision conference focused on monitoring, diagnosis and treatment of myopia.
Photo zone
The photo zone, which was a round podium decorated with glasses and branded with the MIOF logo, attracted many MIOF guests.
The next MIOF edition will be held from 18 to 20 February 2026 at the Crocus Expo IEC.
Moscow International Optical Fair (MIOF)
Announcement
The autumn MIOF edition will be held September 24 through 26, 2025 at Crocus Expo.
Exposition.
Distributors, suppliers and manufacturers of optical products will meet for the 37th time with loyal and potential customers - optical salons.
The exposition will offer guests world-famous brands of spectacle optics, popular brands of ophthalmic equipment, accessories, services, software and services for optics.
Russian and foreign companies are already preparing for the autumn event in order to present fashionable collections of the autumn-winter season, the latest optical solutions and technologies during the three active working days at MIOF.
Business and Educational Forum.
The program of the MIOF Business and Educational Forum will touch upon medical issues related to eye diseases, their diagnosis and treatment. Participants will discuss the prospects for the development of the industry, topics of marketing, sales in optics and training.
An important event for the optical market will take place in September - the Kids Vision conference. Leading experts in the field of ophthalmology will cover in their reports the topics of child vision protection, prevention and treatment of eye diseases and clinical examination.
Fashion Showcase.
Fashion Showcase of the September event will present fashion trends in the design of glasses and frames for the upcoming season.
MIOF provides many benefits to guests and participants. The most important is the ability to evaluate the entire industry and meet its key players.
One can see and explore the proposals of the optical market at the exhibition. MIOF guests will receive advice on all products at the exhibitors' stands, get acquainted with exclusive new products that have just appeared on the market, and will receive special conditions for cooperation.
The spring MIOF exhibition is remembered for creative collections of large brands, new optical products and exhibitors. The organizers expect that the upcoming autumn event will be held at a high level, in the mode of energetic work and will bring participants useful contacts and profitable partnerships.
See you at MIOF September 24 through 26 at Crocus Expo!
Moscow International Optical Fair (MIOF)
Post-Event summary
The main event of the Russian eyewear industry - the 36th Moscow International Optical Fair (MIOF) – was held at Crocus Expo from February 18 to 20, 2025.
Every six months MIOF gathers distributors, wholesale suppliers of optical products and services that present new products, solutions and technologies to representatives of optical retail stores.
MIOF participants
MIOF exhibitors are companies that form the foundation of the optical industry, and new names, brands for which the Exhibition is a good way to make a name for themselves.
Alhemer Optik, a regular Exhibitor of MIOF, brought to the Exhibition sight new collections of cult brands Tattva, Masunaga and Caroline Abram. The models of famous brands are true examples of exceptional craftsmanship and bold design. The guests of the Exhibition could see and touch the works of optical art.
Morel presented its new creative project - MOREL par Jean Novel collection made of titanium, aluminum and cellulose acetate. The glasses are very lightweight, conceived and designed according to the architect's unique view of material and form.
Avvita focused the attention of the guests of its stand on the premium collection of the Italian brand LOOK.
Einar Group presented selective novelties of the spring-summer 2025 season by French optics manufacturer Oxibis Group.
Rearden brought new collections of all its brands: KEY OPTICAL EUROPE S.R.L. (8 Italian brands - Sabrinaregeturo, Les Hommes, Alessia Alize, Cosmopolitan, Naf Naf, Kaporal), the legendary JEAN-FRANCOIS REY (France) and its own brand of ski masks and sports goggles LOS RAKETOS.
OpticDesignLab pleased the guests of the Exhibition with a limited edition collection Frost and Sun. Inspired by the Russian winter, the creators of the line transformed the Russian style. The collection consists of whimsical shapes and fantasy patterns of its models.
HTS Rus presented at MIOF fresh collections of the brands with which it debuted last time - U.S. Polo Assn, RETROSUPERFUTURE (RSF), L.G.R. - and new brands - CHOICE Eyewear (Italy), Range Rover, Defender and Aspinal of London (UK) and Odette Lunettes (Belgium).
Children's frames were presented at the stands of BEABA, Vesta-Optics, Medstar and Baby Opt Group.
Visitors of InterOptic-Service booth learned about new ways of repairing Essilor (France) devices without using original spare parts, the supply of which has become very complicated under sanctions and the cost of which has increased dramatically.
Dr. Stormoff gave the guests of the Exhibition a great opportunity to see and work with the optical workshop based on the premium machine HPE-910 Huvitz (South Korea).
Debutants of February MIOF: Belle frog, BEABA, Bro corp., Goggla, Lumar Ardo, AIMIDO, Seaview, Crossover, Market Optics for Business.
Belle frog, a Kazan-based sunglasses brand, showed a creative approach to the presentation of its collections at the Exhibition. The conceptual stand of the company with a huge mirror and red velvet backstage became the main design Event of MIOF! The hospitable and cozy atmosphere of the Belle frog stand was complemented by traditional Tatar treats.
French company BEABA presented BEABA and Suavinex sunglasses for children from birth to 6-8 years old.
BRO corp. - the largest optical corporation in Kazakhstan, presented BG and DANSHEE universal fit glasses made of premium materials: acetate, stainless steel and titanium.
One of the important achievements of MIOF is the return of the Marcolin brand! Marcolin presented the bestsellers of the well-known brands GUESS, MAX MARA, MAX&CO and MCM, Ic!Berlin in a special format of POP-UP corner.
Fashion Showcase
Fashion Showcase is a special section of MIOF presenting the most trendy shapes, colors, design solutions, the best materials and technologies in the production of glasses and frames for the upcoming season.
EXENZA, Lumar Ardo, Morel Rus, OpticDesignLab, Alkhemer Optik, Burma, Kalita, Medstar, OptikMarket+, Optika Euro, Riarden, Escont-Optika showed their models at the Fashion Showcase in February.
Business and Educational Forum
A Business and Educational Forum dedicated to professional issues of ophthalmology and business topics is an integral part of MIOF. During the February forum much attention was paid to spectacle and contact lenses. Participants of the forum listened to reports on the following topics: biometric lenses B.I.G. Norm from Rodenstock, new contact lenses from Oasis, prismatic correction with Essilor® Stellest® lenses, new products BBGR 2025, MiYOSMART from Lens Hoya Rus, as well as on the clinical study of children's defocus lens Cryol Focus Plus in Russia.
Ophthalmologists and vision experts raised important issues of eye diseases. Thus, the discussion touched upon the peculiarities of examination and prescription of correction for hyperopia and binocular disorders.
The forum participants discussed the issues of registration of medical devices, customization and increasing sales in optics, staff training.
This year the program of the Business and Educational Forum included a separate section on education. The participants of the education section talked about the prospects of development of secondary professional medical and pharmaceutical education, the demand for medical optometrists, current issues of training and accreditation of specialists in the field of medical optics and other important topics of professional training in optics.
Golden Lorgnette
On February 19, in the banquet hall of the Fusion restaurant located in Crocus City Mall, the awarding ceremony of the National Optical Industry Award “Golden Lorgnette” took place.
The best representatives of the optical market who have made the greatest contribution to the development of the optical industry in 2024 received Golden Lorgnette prizes in the following nominations:
Debut – “Opticpoint”, Ekaterinburg.
Innovation of the Year – “OK Vision”, Moscow.
Educational Project of the Year - I.O. Shevich, “Opti-Class”, Moscow.
Optical store of the Year - “Territory of Vision”, Pushkin.
National Production Company – “Medstar”, Volgograd.
Marketing project of the Year – “Kronos Optics”, N. Novgorod.
Private label – “Nomad In Time” collection of Belle frog brand, Kazan.
Recognition. Man of the Year - Artem Valeryevich Vlasenko, a network of optical salons “Optik-Center”, Chelyabinsk.
The special prize of the Expert Council was awarded to Inessa Lebbeh, expert in communicative medical content marketing, Moscow.
Belle frog team received an award from the organizers of the Golden Lorgnette Award for the best design solution for the stand within MIOF.
Bottom line
The significance of MIOF for the optical market can be best summarized only by its participants. “Alhemer Optik” described the results of the February exhibition as follows: ‘we did not just present collections - we set trends and opened new horizons for our partners’. This could only happen at MIOF! Because MIOF is the event that shapes eyewear fashion, gives an opportunity to “open new horizons” and sets the impulse of the industry development for six months ahead!
September edition of MIOF will be held at Crocus Expo from September 24 to 26. Subscribe to the MIOF Telegram channel to stay up to date with the Event and industry news!
ANNOUNCEMENT
36th Moscow International Optical Fair (MIOF)
The 36th Moscow International Optical Fair (MIOF), the main event of the Russian optical industry, will be held at Crocus Expo from February 18 to 20, 2025!
MIOF is a communication platform that brings together leading players of the optical market. During three active days of the exhibition distributors, manufacturers, wholesale suppliers of optical products work with their clients, which are representatives of optical salons, buyers of equipment and accessories, meet with new potential partners, conclude contracts and establish long-term business ties.
Participants of the MIOF February edition will demonstrate the hottest novelties, fashion collections and exclusive products in all directions of the optical market development: sunglasses and corrective glasses, frames, lenses, ophthalmic equipment and tools, services for optics salons.
Exhibitors will offer the guests of the exhibition favorable prices, discounts, promotions and special proposals.
The most stylish and modern models of glasses and frames will be demonstrated to the visitors at the Fashion Showcase.
The XI Awarding Ceremony for the winners of the Golden Lorgnette National Award in the optical industry will be held at the end of the second day of the exhibition. The names of those who have made a significant contribution to the national optical industry over the past 2024 will be announced during the ceremony.
Business and Educational Forum covering both scientific topics and current business issues will accompany the exhibition.
MIOF organizers invite all professionals of the optical market to participate in the exhibition.
Venue: Crocus Expo, Pavilion 2, hall 11 (3rd floor).
POST RELEASE
35th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 35th Moscow International Optical Fair (MIOF), the most significant and anticipated exhibition in the national optical market, is over. The event was held September 10 through 12.
Exhibitors and novelties
The anniversary exhibition brought together more than 100 distributors of glasses, frames and lenses, suppliers of ophthalmic equipment and devices, services and accessories in the field of optics. The exposition of the event presented fashion collections of famous world brands, modern optical products, trendy and stylish models of glasses and frames.
The Alhemer Optik’s collections aroused a large interest among the visitors of the event. The company brought to MIOF a unique line of ChoCo by TATTVA children's frames made of hand-engraved titanium and a limited collection of TATTVA premium frames.
Optik-Market+ introduced to MIOF guests the environmentally friendly German brand ANGELS of the supplier of medical frames and sunglasses, - Wagner + Kühner GmbH. The company also presented collections of European brands PIER MARTINO, KWIAT, HEAD, AIGNER, S.OLIVER, MORE&MORE, C-ZONE, WK +, BASIC.
MIOF visitors were the first to get acquainted with the latest glasses from Nicoleta Buchi, which were showcased by Avvita company.
OpticDesignLab, a Russian frame factory from Vladimir for the first time presented at MIOF a limited collection of O.D.L. Suzdal, the latest frame models O.D.L. Avangard and O.D.L. Estetica.
New MIOF participants, HTS Rus and the Belarusian network Fielinn Optika, brought their optical lines to the exhibition site.
HTS Rus introduced glasses of the cult Italian brand L.G.R., sunglasses and frames by U.S. Polo Assn. and the SS24 collection by the Italian brand RETROSUPERFUTURE.
Fielinn Optika presented world brands of sunglasses to MIOF guests: Gucci, Tom Ford, Balenciaga.
Opticus brought to MIOF fashionable samples of frames in a variety of styles - from classics to ultra-modern models: TRUSSARDI, Ana Hickmann, Bulget, T-Charge, children's Barbie, Fisher-Price, Hot Wheels, new products of its own brands - Ventoe, Este ilo, Swing, Ben.X.
The stand of Luxury Eyecon, the exclusive distributor of premium optical brands of foreign manufacturers in Russia, became one of the points of attraction. The company displayed Lutece, VOA, ic! Berlin, Undostrial, LINDA FARROW, Gast, Bali Eyewear, Renaissance, New Balance, Champion, Lithe, Makellos, Bench, S. Oliver, Bentley, Charriol, F2, Any Di brands.
OptikaLine, the exclusive and authorized representative of the Turkish factory Merve Optik in Russia, presented models from Mustang, Osse, Hawk, Optelli and Diverso brands.
A wide range of ophthalmic equipment was presented by InterOPTIC-Service, Panfundus, Stormoff, OKOmed. MIOF visitors could not only get acquainted with models from the world's leading manufacturers, but also get the necessary advice.
Another premiere at MIOF, Kepler presented at the fair a line of optibots to demonstrate the properties of optical lenses.
Fashion Showcase
Fashion Showcase of the autumn edition offered the guests of the event the most fashionable and creative optical models.
The following companies presented their products within the framework of the Fashion Showcase: Alhemer Optik, Brevno, Burma, Escont-Optica, Medstar, New Line Group, Optik-Market+, Optica Euro & IE Kuzina E.V., OPTICALINE, OpticDesignLab, OPTIFLEX, REARDEN.
Business program
On September 10 and 11 the Business Educational Forum brought together ophthalmologists, opticians, teachers of educational institutions, representatives of the optical business. The participants of the forum considered the topics of prevention and treatment of eye diseases as well as general popular business issues: personnel in optics, training of optics personnel, legal aspects of interaction with consumers and many others. The Second All-Russian conference on congenital aniridia with international participation “Congenital Aniridia - Clinic, Diagnosis and Rehabilitation” was held on September 10. Professionals in the field of vision from Russia, the USA, France and Sweden were the speakers of the event. IX Kids vision scientific and practical conference was held on September 11.
The autumn edition of MIOF was full of new trend collections, creative models, innovative products and solutions in the field of ophthalmic devices, equipment, services and accessories, active participants and visitors.
MIOF is expanding and continues to be an excellent presentation platform that unites all players of the optical market.
The organizers thank the exhibitors and guests of the autumn exhibition and invite everyone to the 36th Moscow International Optical Fair (MIOF), which will be held on February 18-20, 2025.
Subscribe to MIOF channel in Telegram to be the first to receive news of the exhibition and its participants!
See you at Crocus Expo!
Moscow International Optical Fair (MIOF), the most significant and expected event of the national spectacle optics market, is over. The event was held September 10 through 12.
Exhibitors and novelties
The anniversary edition of the trade fair brought together more than 100 distributors of glasses, frames and lenses, suppliers of ophthalmic equipment and devices, services and accessories in the field of optics. Fashion collections of famous world brands, modern optical products, trendy and stylish models of glasses and frames were displayed within the frames of the exposition.
The Alhemer Optik’s collections resulted in a large interest among the visitors of the event. The company brought to MIOF a unique family of ChoCo by TATTVA children's frames made of hand-engraved titanium and a limited collection of TATTVA premium frames.
Optic Market + introduced for MIOF guests the environmentally friendly German brand ANGELS, supplier of medical frames and sunglasses, - the Wagner + Kühner GmbH concern. The company also presented collections of European brands PIER MARTINO, KWIAT, HEAD, AIGNER, S.OLIVER, MORE&MORE, C-ZONE, WK +, BASIC.
MIOF visitors were the first to get acquainted with the latest glasses from Nicoleta Buchi, which were showcased by Avvita company.
OpticDesignLab, a Russian factory for the production of frames from Vladimir, for the first time presented at MIOF a limited collection of O.D.L. Suzdal, the latest frame models O.D.L. Avangard and O.D.L. Estetica.
New MIOF exhibitors, XTC Rus and the Belarusian network Optics Fielinn, brought their optical lines.
XTC Rus introduced glasses of the cult Italian brand L.G.R., sunglasses and frames U.S. Polo Assn. and a collection of SS24 from the Italian brand RETROSUPERFUTURE.
Fielinn Optika presented world brands of sunglasses to MIOF guests: Gucci, Tom Ford, Balenciaga.
Opticus brought to MIOF fashionable samples of frames in a variety of styles - from classics to ultra-modern models: TRUSSARDI, Ana Hickmann, Bulget, T-Charge, children's Barbie, Fisher-Price, Hot Wheels, new products of its own brands - Ventoe, Este ilo, Swing, Ben.X
The stand of the exclusive distributor of premium optical brands of foreign manufacturers in Russia Luxury Eyecon became one of the points of attraction. The company displayed Lutece, VOA, ic! Berlin, Undostrial, LINDA FARROW, Gast, Bali Eyewear, Renaissance, New Balance, Champion, Lithe, Makellos, Bench, S. Oliver, Bentley, Charriol, F2, Any Di brands.
OptikaLine, the exclusive and authorized representative of the Turkish factory Merve Optic in Russia, presented models from Mustang, Osse, Hawk, Optelli and Diverso brands.
A wide range of ophthalmological equipment was presented by InterOPTIC-Service, Panfundus, Stormoff, OKOmed. MIOF visitors could not only get acquainted with models from the world's leading manufacturers, but also get the necessary advice.
Kepler presented at the trade fair its premiere - a line of optibots to demonstrate the properties of optical lenses.
Fashion Showcase
Fashion Showcase of the autumn edition offered guests of the event the most ultra-fashionable and creative optical models.
The following companies presented their results within the framework of the Fashion Showcase: Alhemer Optik, Brevno, Burma, Escont-Optica, Medstar, Novaya Linia, Optic-Market +, Optica Euro & IE Kuzina E.V., OptikaLine, Opticdesign, OptiFlex, REARDEN
Business program
The Business Educational Forum brought together ophthalmologists, opticians, teachers of educational institutions, representatives of the optical business September 10 and 11. The topics of prevention and treatment of eye diseases and general popular business issues were considered at the forum: personnel in optics, training of optics personnel, legal aspects of interaction with consumers and many others. The Second All-Russian conference on congenital aniridia with international participation Congenital Aniridia - Clinic, Diagnosis and Rehabilitation was held September 10. Eye care professionals from Russia, the USA, France and Sweden were the speakers at the event. Kids Vision scientific and practical conference was held September 10 and 11.
MIOF will be remembered for new trend collections, creative models, innovative products and solutions in the field of ophthalmic devices, equipment, services and accessories, active participants and visitors.
MIOF is expanding and continues to be an excellent presentation platform that unites all participants of the optical market.
The organizers would like to express their gratitude to exhibitors and guests of the autumn edition and invite everyone to the 36th Moscow International Optical Fair (MIOF), which will be held February 18 through 20, 2025.
Subscribe to MIOF channel in Telegram to be the first to receive information about project events and participants!
See you at Crocus Expo!
POST RELEASE
34th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 34th Moscow International Optical Fair (MIOF), the only communication platform in the national optical market, providing a unique chance to distributors of world famous brands of glasses, frames and lenses, ophthalmic equipment, suppliers of accessories and software products for optical salons to present the latest optical developments and current fashion spectacle collections, was held February 20 through 22, 2024 at Crocus Expo.
EXHIBITORS
More than 100 companies and 250 brands from Russia, the Republic of Belarus, Turkey and China took part in MIOF.
Large industry players and young, but ambitious brands demonstrated their novelties of the season and delighted the guests of the event with special promotions, offers, discounts and branded gifts within the exposition comprising over 7 000 square meters.
Medstar showcased updated collections of Polarstar, Sunstar, Fabiano, Superbike, Laura Biagiotti, Enrico Coveri sunglasses; and medical frames of the brands Monica, Ricardo, Fabiano, Barracuda and Jessie DESIGNER.
Alkhemer Optik displayed a design collection of titanium frames TATTVA. This year, TATTVA was awarded the Golden Lorgnette National Award in the optical industry in the nomination Private Trademark.
Opticus demonstrated within MIOF sunglasses and medical frames of the Trussardi brand, combining Italian elegance, quality and passion for fashion.
The Key Optical Russia stand, an exclusive representative of Italian and French brands of frames and sunglasses, showcased the collection of a new Italian brand Alessia Ali. Despite the fact that Alessia Ali debuted in the Italian market quite recently, it became the second best in the Graziella Pagni Eyewear Award-2023 in the Innovation category.
Seasons, the company specializing in the unique decoration of eyeglass frames and creation of handmade jewelry from natural leather and stones, amazed visitors with original patchwork decor with brooches in the form of large flowers and sets with pendants in a design in the form of a transformer tie.
Inveco presented collections of frames and sunglasses from LACOSTE, BORBONESE, LAURA BIAGIOTTI, Alessandro Bruno, Lucia VALDI, etc.
Opticservice, an exclusive ADRIA WOW contact lens supplier, presented a novelty - ADRIA WOW South Korea's colored one-day contact lens. Visitors had an opportunity to learn about technological possibilities of the lens.
OpticDesignLab, a Russian designer frame manufacturer from Vladimir, brought to MIOF the best models from its collections: bright and memorable from the Avangard line and current and laconic from the Estetica line.
Spectacle trends were traditionally demonstrated within the framework of the special MIOF section Fashion Showcase. One could see models from OpticDesignLab, Alhemer Optik, Burma, Vision Lux, Optik-Market+, Optics Euros, OpticsLine, Opticus, Paritet, Riarden, Escont-Optics.
GOLDEN LORGNETTE
Х Anniversary Awarding Ceremony for the winners of the Golden Lorgnette National Award in the optical industry was held on the first day of the fair. The Award is granted annually to the best projects, companies and specialists who have made a significant contribution to the development of the optical market.
The winners of the award were determined in 2024 in ten nominations:
TESSA and Ronda, participants and partners of the award, made exclusively for the Golden Lorgnette wonderful memorable souvenirs that came with the optical Oscar.
BUSINESS PROGRAM
The MIOF Educational Forum held February 20 and 21 presented a wide range of topics - from purely professional and scientific to business issues related to sales, merchandising, development and marketing.
Representatives of the companies Hoya Lens Rus, Essilor Academy Russia, Shamir, O’key Vision, the National Myopia Institute, Opticpoint Academy, ChU DPO Institute for Advanced Studies Opti-class and others were the speakers of the business program.
The next MIOF edition will be held September 10 through 12, 2024 at Crocus Expo, Pavilion 3, hall 13.
Welcome to MIOF to take advantage of a great chance to meet partners and competitors, get acquainted with trends and innovations, communicate with regular customers and find new ones, conclude mutually beneficial contracts!
Sign up to MIOF channel in Telegram: t.me/MIOF_Russia to stay tuned to the up-to-date information about the project and the industry.
See you at Crocus Expo!
PRESS RELEASE
34th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
34th Moscow International Optical Fair (MIOF) , the only national B2B event devoted to optics and eyewear fashion, will be held February 20 through 22, 2024 at Crocus Expo.
The February MIOF edition is a communication platform within which distributors of world-famous brands of glasses, frames and lenses, ophthalmic equipment, accessories and software products for optical salons will present the latest developments and current collections of the spring-summer season.
MIOF provides key market players with the opportunity to confirm their reputation as the leader of the sector, strengthen their image, and for young brands to declare themselves and occupy their niche in the optical market. The event is a great chance to meet partners and competitors, get acquainted with trends and innovations, communicate with regular customers and find new ones, conclude mutually beneficial contracts.
EXHIBITORS
MIOF exposition features more than 100 companies from Russia, Republic of Belarus, Turkey and China.
The key players of the industry are preparing to present their products within the frames of the upcoming event.
The overall space of the exhibition will comprise more than 7 000 square meters. Participants will showcase at the exhibition hottest collections of medical frames and sunglasses, as well as optical equipment and modern developments in the field of ophthalmology and optometry.
Fashion Showcase, a special MIOF section, will traditionally present optical fashion trends.
GOLDEN LORGNETTE
X Anniversary Awarding Ceremony for the winners of the Golden Lorgnette National Award in the optical industry , which is granted annually to the best projects, companies and specialists who have made a significant contribution to the development of the optical market, will be held on the first day of MIOF. In February 2024 the winners of the award will be determined in seven nominations: Debut of the Year, Educational Project and Training, Salon of the Year, Chain of the Year, Marketing Project of the Year, Private Trademark (Collection), Optometrist of the Year.
BUSINESS PROGRAM
The MIOF Educational Forum on February 20 and 21 will create an effective environment to consider problems challenging the optical market and the industry and to search joint solutions, discuss current scientific issues, share practical advice on doing business and cases of working with clients.
Participants of the MIOF business program are top management of the largest optical salons, distributors of optical products, representatives of scientific and medical organizations, business experts in marketing and sales.
Put MIOF into your visiting schedule and come to get acquainted with spring-summer eyewear collections from global manufacturers, innovative optical developments and fashion trends for the upcoming season.
Subscribe to MIOF channel in Telegram at: https://t.me/MIOF_Russia for you to keep updated on news of the exhibition and industry.
See you at Crocus Expo!
POST RELEASE
33rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 33rd Moscow International Optical Fair (MIOF), the only international event devoted to optical industry, was held September 5 through 7, 2023 at Crocus Expo. It is the place where the brands and the opticians meet tomorrow's business and their future success.
EXPOSITION
120 companies from Russia, Belarus, China and Turkey exhibited at the fair and displayed collections of the autumn-winter season 2023-2024, ophthalmic equipment, software products for optics salons, accessories and a specialized press.
More than 3,000 visitors got acquainted with new products in the categories of medical frames, sunglasses and ready-made glasses, spectacle and contact vision correction.
The largest and most reputable players of the optics market, loyal MIOF participants Medstar, Avvita, Balero, Inveco Holding, New Line, New Optica and Shamir Rus traditionally showcased for the guests of the trade fair both seasonal renewal of collections of famous world brands and their own brands. Inveco Holding presented a line of medical frames Flash of its own Alessandro Bruno trademark, and Medstar NPF showcased a collection of children's frames Jessie specially displayed by the beginning of the school year.
More than 30 optical companies from China and Turkey took part in the MIOF exhibition: they introduced collections of medical frames, sunglasses and children's glasses. Some collections of foreign participants were made specifically to be displayed at the MIOF exhibition.
Opticus Rus, representing the GO Eyewear Group collections on the Russian market, showcased models of the Trussardi design brand, which had recently replenished the group's portfolio.
Optik Market + presented a new collection of frames of the Dutch company C-Zone, frames and sunglasses from Italian brand Pier Martino.
EYENEYE, an independent brand of glasses from St. Petersburg, displayed alongside with glasses collection their own design trade equipment. Berlin brand Eigengrau offered to visitors bright state-of-the-art transparent acetate models.
SunCity has attracted the attention by frame collections of its own brands and sunglasses from Havvs, KatrinJones and ThomRichard.
The contact correction sector was represented by night lenses from SkyOptix, multifunctional solution for VISIMI soft contact lenses care from Oasis and Goodlook from Medstar NPF.
Shamir Rus showcased innovative spectacle lenses Shamir Driver Intelligence which are day and night eyeglass lenses for every driver, specially designed to help make your driving experience smoother and safer, in any light or weather conditions. Vision Trade displayed a wide range of transparent and colored Illusion lenses with different wear periods.
Ophthalmological equipment was again presented at the stands of OKO Med, the distributor of the Italian Meccanottica Mazza; Stormov Group, the Huvitz distributor, and a representative of Panfundus, a supplier of ophthalmology equipment and consumables.
More than 30 optical companies from China and Turkey took part in the MIOF exhibition: they introduced collections of medical frames, sunglasses and children's glasses. Some collections of foreign participants had been made specifically to be displayed at the MIOF exhibition.
FASHION SHOWCASE
A fusion of art and craftsmanship, the Fashion Showcase special section, celebrated know-how and exclusivity and offered a unique insight into brands whose closely aligned market identities highlight the diversity and particular characteristics of the contemporary eyewear sector. Alhemer Optik, Aelita Optics Plus, Burma, NPF Medstar, New Optica, Euro Optics, Opticdesign, Rearden, Tessa, Eigengrau and Einar presented their creative solutions of optical design.
BUSINESS PROGRAM
Kids Vision scientific conference on children's ophthalmology and optometry was held within the frames of the Business and Educational Forum. The conference incorporated the largest key players of the optical market. The largest Russian franchise chain Eyekraft and the International Optical College for the first time participated in the events of the business program. The geography of speakers featured representatives of the optical industry from Yekaterinburg, Moscow, St. Petersburg, Pyatigorsk and Cheboksary.
Also experts from the National Medical Research Center MNTK Eye Microsurgery named after Academician S. N. Fedorov, children's eye clinics chain Yasny Vzor, children’s clinics of evidence-based medicine DocDeti, Essilor Academy Russia, Opticpoint Academy, Optics Region companies, Eigengrau, Optic Dias, Rodenstock and many others spoke for the attendees.
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MIOF organizers would like to express their gratitude to loyal exhibitors and partners for joint work and are always glad to welcome new participants.
The 34th Moscow International Optical Fair (MIOF) will be held February 20 through 22, 2024.
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See you at Crocus Expo!
PRESS RELEASE
33rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 33rd Moscow International Optical Fair (MIOF), a significant business event for the optical industry of Russia, will be held September 5 through 7, 2023 at Crocus Expo. It is the place where the brands and the opticians meet tomorrow's business and their future success.
The organizer of the project is Crocus Expo, one of the largest, modern and prestigious expo venues of the world providing the full range of services for holding exhibition and congress events.
The attractiveness of MIOF is reinforced with each edition. Year after year, the event federates an increasing number of professionals of the optical and eyewear industry around the same objective: to explore the future of the profession that is undergoing profound changes.
The main tasks of the MIOF exhibition are the development of the national optical industry, assistance to participants in finding partners in the Russian market, promotion of distributors of optics and optical equipment to the world market.
The exhibition provides companies with the opportunity to demonstrate the latest achievements of the optical industry, new collections of the world's leading eyewear brands, frames, lenses, and modern ophthalmic equipment.
The growing from year to year interest of market participants, the unconditional trust of experts and professionals in the field of optometry and ophthalmology confirm the MIOF significance for the eyewear industry and the strong positions it occupies in the Russian optics market.
EXHIBITORS
Exhibitors of the MIOG autumn edition are more than 100 companies from Russia, the Republic of Belarus, Turkey and China.
The largest and most reputable players of the optics market traditionally take part in MIOF: Medstar, Aelita Optics Plus, Titan-Optic, New Optica, Opticus Russia, Shamir Rus, Escont-Optica, Vision Lux, Inveco, New Line, Balero, Alhemer Optik, Avvita and Megapolis.
The geography of Russian exhibitors is represented by 9 regions: Voronezh, Vladimir, Ryazan, Sverdlovsk, Moscow regions, Krasnoyarsk Territory, the Republic of Crimea, Moscow and St. Petersburg.
The overall exposition space will comprise over 3 000 square meters. The exhibition will showcase current collections of medical frames and sunglasses, as well as optical equipment and modern developments in the field of ophthalmology and optometry.
A fusion of art and craftsmanship, the Fashion Showcase special section, will celebrate know-how and exclusivity and offer a unique insight into brands whose closely aligned market identities highlight the diversity and particular characteristics of the contemporary eyewear sector.
BUSINESS PROGRAM
The Educational and Business Forum will be traditionally held within the frames of the business program. The forum participants will analyze the state of the optical market, trends in its development, discuss current industry problems, talk about new technologies and equipment, and also give practical advice on doing business and working with clients.
Kids Vision scientific conference on children's ophthalmology and optometry will be held September 5 at conference hall H. The best lecturers in optometry and world renowned specialists in pediatric ophthalmology, presenting new technologies, effective practices and unique products will speak within the frames of the event.
The goals of the conference are distribution of knowledge on protection of children's vision, child health protection, disease prevention, disease treatment and medical examination.
The largest franchise chain Eyekraft and the International Optical College will for the first time participate in the events of the business program.
Among the speakers are representatives of the optical industry from Yekaterinburg, Moscow, St. Petersburg, Pyatigorsk and Cheboksary.
Also experts from the National Medical Research Center MNTK Eye Microsurgery named after Academician S. N. Fedorov, children's eye clinics chain Yasny Vzor, children’s clinics of evidence-based medicine DocDeti, Essilor Academy Russia, Opticpoint Academy, Optics Region companies, Eigengrau, Optic Dias, Rodenstock and many others.
Do not miss the most significant event of the optical industry; get your chance to be the first to get acquainted with optical fashion trends, new brands, unique developments; test the state-of-art optical equipment and share experience and knowledge in the field of sales and marketing.
See you at Crocus Expo!
POST RELEASE
32rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 32rd Moscow International Optical Fair MIOF, the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail, was held February 14 through 16, 2023 at Crocus Expo.
EXPOSITION
More than 100 companies from Armenia, the Republic of Belarus, China, India, Turkey and Russia participated in the spring edition of the trade fair. Over 3000 specialists attended the exhibition, which once again emphasized the significance of the event in the optical segment of the market.
All segments of the industry were demonstrated within the frames of the exposition. Visitors learnt about new collections of medical frames and sunglasses for the 2023 season, new ophthalmic diagnostic equipment, software for optical salons, accessories for optics. They got acquainted with modern technologies for vision diagnostics, as well as sophisticated design solutions in the production of frames.
Belutti, Moi Ochki, Optic Market +, OptiFlex, Optichesky Mir, Escont Optics, Spunky Studio, Oliver Wood and many others presented their own products and products from well-known European brands displayed by the leaders in the production of optics from Italy, Germany, Switzerland, the Netherlands and other countries.
Alhemer Optic presented a new brand Tattva, representing a combination of technological solutions and premium materials with handmade work and fashion outside of time.
The visitors expressed special interest for the products of the Twinz (Armenia)company - handmade designer wooden frames. Optika Euro displayed new La strada models, New Line - collections from ENNI Marco, Mario Rossi and other European brands for every style and suitable for any occasion - from classics to modern design trends. Stax unveiled stylish fur-trimmed cases and flannel-lined leather cases.
Kriptomed presented a unique development of the Istok-Audio Group of Companies – the VISION hardware and software complex intended for expert diagnostics of subjective and objective visual acuity using classical tables and infrared videonystagmography technology. Specialists who select equipment for equipping ophthalmic rooms were definitely interested in the new model of the auto-ref keratometer Single LTL, which analyzes the curvature of the cornea and calculates the eye refraction.
FASION SHOWCASE AND PHOTO ZONE
This year's MIOF fashion showcase displayed 60s classics, oval metal frames and coloured plastic frames.
A photo zone, representing a light installation of the abbreviation of the trade fair, was also presented within the frames of the fair. The exclusive design project of the photo zone had been developed by the partner of the exhibition - the design studio of Svetlana Krutalevich Krutalevich Interiors.
GOLDEN LORGNETTE NATIONAL AWARD
The Awarding ceremony for the winners of the Golden Lorgnette Award was traditionally held on the first day of the fair. The organizers of the contest were MIOF Management Office and Market Assistant Group. Russian companies, joint ventures and representative offices of companies from abroad, registered and conducting main activities in Russia and operating in the market of optical goods and services, as well as participating in the MIOF trade fair, were nominated for the Award.
Organizations and companies from Moscow, St. Petersburg, Kaliningrad, Perm, Makhachkala, Cheboksary and Chita became the winners of the Award. A competition for young designers Prodesign Frames, organized in partnership with the International promotion and advertising technologies festival ProMediaTech was for the first time held as part of the main program. The contestants presented their own design interpretation of glasses and frames. The winners were Maya Burnasheva (St. Petersburg) and Sergey Tanas (Moldova).
BUSINESS PROGRAM
The exposition was accompanied by a rich business program organized by the MIOF Exhibition Management office and the Market Assistant Group. The Educational and Business Forum featured events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, the latest innovations in lenses manufacture, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination were presented to the audience.
Over the years of its operation the Moscow International Optical Fair had rightfully earned high reputation at the professional community.
Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists, to learn about the latest developments and the novelties from global manufacturers available on the Russian market.
The organizers plan to expand the portfolio of participants and partners of the exhibition: already now companies from Asia and the East are showing great interest in the project, which opens up new prospects and opportunities for exhibiting companies for development and work.
The 33rd Moscow International Optical Fair (MIOF) will be held September 5 through 7, 2023.
See you at Crocus Expo!
ANNOUNCEMENT
32rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 32rd Moscow International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail, will be held February 14 through 16 at Crocus Expo.
The organizer of the project is Crocus Expo, one of the largest and prestigious exhibition platforms of the world conforming to the international standards of the expo industry.
MIOF provides the perfect opportunity to obtain knowledge about trends and innovations in the industry in just three days, compare market offers, enter into mutually beneficial contracts and make a balanced decision on procurement for the upcoming season.
EXHIBITORS
Companies from Armenia, the Republic of Belarus, China, India, Turkey and Russia are exhibitors at the spring edition of the trade fair.
All segments of the industry will be demonstrated within the frames of the exposition. Visitors will see new collections of medical frames and sunglasses for the 2023 season.
Belutti, Moi Ochki, Optic Market +, OptiFlex, Optichesky Mir, Escont Optics, Spunky Studio, Oliver Wood and many others will present their own products and products from well-known European brands from Italy, Germany, Switzerland, the Netherlands and other countries which are leaders in the production of optics.
Efe Optik Turkish brand of optics will present glasses and frames for various sports. The company's products open up new opportunities for people with visual impairments.
Oazis and Tochnaya Optika will display various lenses and multifunctional lens care solutions at their stands.
Industry specialists will study and test new diagnostic and technological equipment for optical salons and workshops:
Kriptomed will present a unique development of the Istok-Audio Group of Companies – the VISION hardware and software complex intended for expert diagnostics of subjective and objective visual acuity using classical tables and infrared videonystagmography technology.
Specialists who select equipment for facilitation of ophthalmologic cabinets will definitely be interested in the new model of the Single LTL autorefractokeratometer, which analyzes the curvature of the cornea and calculates the refraction indicators of the eye. Single LTL allows you to quickly and accurately obtain the maximum objective information about the patient based on the result of one measurement.
Besides the company has been supplying for many years ophthalmological equipment, tools, furniture, diagnostic and surgical lenses, and also has been facilitating optical workshops. Many devices will be showcased at the stand: the IGD-03 intraocular pressure indicator, the 90D Volk and Goldman V3MIR Volk lenses, the ASR-700 sign projector, the Intellipuff pneumatonometer, the RMK-200 refractometer, the Heine ophthalmoscope and the head-worn indirect OMEGA 500 ophthalmoscope, a set of spectacle lenses and prisms, as well as versions of lens processing machines.
BUSINESS PROGRAM
The Educational and Business Forum will feature events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, the latest innovations in lenses manufacture, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination will be presented to the audience.
The IX Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be traditionally held within the frames of the spring MIOF edition. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favourable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship.
The organizers are: MIOF Management office and Market Assistant Group.
Key events of the Forum:
Essilor® Stellest™ - innovation, changing the rules of the game, to combat progressive myopia.
Seminar from SkyOptix MoonLens Night Lenses are Universal Solution for Various Business Models.
BBGR college opens its doors again!
Events of the Business Forum cover various topics:
Spectacle lenses for accommodation reduction: when? to whom? what for?
New optics store rules in 2023
Effective optical consultant training service (NOOK).
Features of the selection of medical devices for the correction of vision for visually impaired patients.
Rodenstock's new era of B.I.G. NORM biometric lenses.
Theft in Optics: finding digital traces.
The optics store window: to attract and sell more.
Over the years of its operation the Moscow International Optical Fair has rightfully earned high reputation at the professional community.
Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists, to learn about the latest developments and the novelties from global manufacturers available on the Russian market.
See you at Crocus Expo!
POST RELEASE
31rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 31rd Moscow International Optical Fair (MIOF), a significant business event for the optical industry of Russia, was held September 13 through 15 at Crocus Expo.
To date MIOF is considered to be the largest national platform and meeting place for the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade. The exhibition provides an opportunity to come to learn about the latest trends and innovations of the industry, make a balanced decision on procurement, establish new business contacts and conclude mutually beneficial agreements. MIOF is more than ever the key moment of the year for the eyewear and optics world. It is also the place where the brands and the opticians meet tomorrow's business and their future success.
EXHIBITORS
Exhibitors presented to visitors a wide range of perspective developments in all areas of the industry including fresh design solutions: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.
Participants of the MIOF autumn edition were more than 70 companies from abroad (the Republic of Belarus, Russian distributors of products from Great Britain, Israel, Italy, China, France, Austria and South Korea) and from 10 Russian regions (Moscow, Krasnodar, St. Petersburg, Yekaterinburg, Crimea, Voronezh, Ryazan, Rostov-on-Don, Vladimir, Volgograd). Well known at the Russian market brands were among the exhibitors: Optic Dias, Megapolis, Inveco, Rodenstock RUS, Balero-MC and others. Kriptomed successfully exhibited products for the first time at the trade fair.
BUSINESS PROGRAM
Dedicated and dense business program was traditionally held alongside with the exposition. The specialists obtained new knowledge on a wide range of thematic sections when attending the calendar of events. The sciences of vision have progressed a lot in recent years thanks to the numerous research works