POST RELEASE
32nd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 32nd Moscow International Optical Fair MIOF, the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail, was held February 14 through 16, 2023 at Crocus Expo.
EXPOSITION
More than 100 companies from Armenia, the Republic of Belarus, China, India, Turkey and Russia participated in the spring edition of the trade fair. Over 3000 specialists attended the exhibition, which once again emphasized the significance of the event in the optical segment of the market.
All segments of the industry were demonstrated within the frames of the exposition. Visitors learnt about new collections of medical frames and sunglasses for the 2023 season, new ophthalmic diagnostic equipment, software for optical salons, accessories for optics. They got acquainted with modern technologies for vision diagnostics, as well as sophisticated design solutions in the production of frames.
Belutti, Moi Ochki, Optic Market +, OptiFlex, Optichesky Mir, Escont Optics, Spunky Studio, Oliver Wood and many others presented their own products and products from well-known European brands displayed by the leaders in the production of optics from Italy, Germany, Switzerland, the Netherlands and other countries.
Alhemer Optic presented a new brand Tattva, representing a combination of technological solutions and premium materials with handmade work and fashion outside of time.
The visitors expressed special interest for the products of the Twinz (Armenia)company - handmade designer wooden frames. Optika Euro displayed new La strada models, New Line - collections from ENNI Marco, Mario Rossi and other European brands for every style and suitable for any occasion - from classics to modern design trends. Stax unveiled stylish fur-trimmed cases and flannel-lined leather cases.
Kriptomed presented a unique development of the Istok-Audio Group of Companies – the VISION hardware and software complex intended for expert diagnostics of subjective and objective visual acuity using classical tables and infrared videonystagmography technology. Specialists who select equipment for equipping ophthalmic rooms were definitely interested in the new model of the auto-ref keratometer Single LTL, which analyzes the curvature of the cornea and calculates the eye refraction.
FASION SHOWCASE AND PHOTO ZONE
This year's MIOF fashion showcase displayed 60s classics, oval metal frames and coloured plastic frames.
A photo zone, representing a light installation of the abbreviation of the trade fair, was also presented within the frames of the fair. The exclusive design project of the photo zone had been developed by the partner of the exhibition - the design studio of Svetlana Krutalevich Krutalevich Interiors.
GOLDEN LORGNETTE NATIONAL AWARD
The Awarding ceremony for the winners of the Golden Lorgnette Award was traditionally held on the first day of the fair. The organizers of the contest were MIOF Management Office and Market Assistant Group. Russian companies, joint ventures and representative offices of companies from abroad, registered and conducting main activities in Russia and operating in the market of optical goods and services, as well as participating in the MIOF trade fair, were nominated for the Award.
Organizations and companies from Moscow, St. Petersburg, Kaliningrad, Perm, Makhachkala, Cheboksary and Chita became the winners of the Award. A competition for young designers Prodesign Frames, organized in partnership with the International promotion and advertising technologies festival ProMediaTech was for the first time held as part of the main program. The contestants presented their own design interpretation of glasses and frames. The winners were Maya Burnasheva (St. Petersburg) and Sergey Tanas (Moldova).
BUSINESS PROGRAM
The exposition was accompanied by a rich business program organized by the MIOF Exhibition Management office and the Market Assistant Group. The Educational and Business Forum featured events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, the latest innovations in lenses manufacture, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination were presented to the audience.
Over the years of its operation the Moscow International Optical Fair had rightfully earned high reputation at the professional community.
Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists, to learn about the latest developments and the novelties from global manufacturers available on the Russian market.
The organizers plan to expand the portfolio of participants and partners of the exhibition: already now companies from Asia and the East are showing great interest in the project, which opens up new prospects and opportunities for exhibiting companies for development and work.
The 33rd Moscow International Optical Fair (MIOF) will be held September 5 through 7, 2023.
See you at Crocus Expo!
ANNOUNCEMENT
32nd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 32nd Moscow International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail, will be held February 14 through 16 at Crocus Expo.
The organizer of the project is Crocus Expo, one of the largest and prestigious exhibition platforms of the world conforming to the international standards of the expo industry.
MIOF provides the perfect opportunity to obtain knowledge about trends and innovations in the industry in just three days, compare market offers, enter into mutually beneficial contracts and make a balanced decision on procurement for the upcoming season.
EXHIBITORS
Companies from Armenia, the Republic of Belarus, China, India, Turkey and Russia are exhibitors at the spring edition of the trade fair.
All segments of the industry will be demonstrated within the frames of the exposition. Visitors will see new collections of medical frames and sunglasses for the 2023 season.
Belutti, Moi Ochki, Optic Market +, OptiFlex, Optichesky Mir, Escont Optics, Spunky Studio, Oliver Wood and many others will present their own products and products from well-known European brands from Italy, Germany, Switzerland, the Netherlands and other countries which are leaders in the production of optics.
Efe Optik Turkish brand of optics will present glasses and frames for various sports. The company's products open up new opportunities for people with visual impairments.
Oazis and Tochnaya Optika will display various lenses and multifunctional lens care solutions at their stands.
Industry specialists will study and test new diagnostic and technological equipment for optical salons and workshops:
Kriptomed will present a unique development of the Istok-Audio Group of Companies – the VISION hardware and software complex intended for expert diagnostics of subjective and objective visual acuity using classical tables and infrared videonystagmography technology.
Specialists who select equipment for facilitation of ophthalmologic cabinets will definitely be interested in the new model of the Single LTL autorefractokeratometer, which analyzes the curvature of the cornea and calculates the refraction indicators of the eye. Single LTL allows you to quickly and accurately obtain the maximum objective information about the patient based on the result of one measurement.
Besides the company has been supplying for many years ophthalmological equipment, tools, furniture, diagnostic and surgical lenses, and also has been facilitating optical workshops. Many devices will be showcased at the stand: the IGD-03 intraocular pressure indicator, the 90D Volk and Goldman V3MIR Volk lenses, the ASR-700 sign projector, the Intellipuff pneumatonometer, the RMK-200 refractometer, the Heine ophthalmoscope and the head-worn indirect OMEGA 500 ophthalmoscope, a set of spectacle lenses and prisms, as well as versions of lens processing machines.
BUSINESS PROGRAM
The Educational and Business Forum will feature events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, the latest innovations in lenses manufacture, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination will be presented to the audience.
The IX Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be traditionally held within the frames of the spring MIOF edition. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favourable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship.
The organizers are: MIOF Management office and Market Assistant Group.
Key events of the Forum:
Essilor® Stellest™ - innovation, changing the rules of the game, to combat progressive myopia.
Seminar from SkyOptix MoonLens Night Lenses are Universal Solution for Various Business Models.
BBGR college opens its doors again!
Events of the Business Forum cover various topics:
Spectacle lenses for accommodation reduction: when? to whom? what for?
New optics store rules in 2023
Effective optical consultant training service (NOOK).
Features of the selection of medical devices for the correction of vision for visually impaired patients.
Rodenstock's new era of B.I.G. NORM biometric lenses.
Theft in Optics: finding digital traces.
The optics store window: to attract and sell more.
Over the years of its operation the Moscow International Optical Fair has rightfully earned high reputation at the professional community.
Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists, to learn about the latest developments and the novelties from global manufacturers available on the Russian market.
See you at Crocus Expo!
POST RELEASE
31st MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 31st Moscow International Optical Fair (MIOF), a significant business event for the optical industry of Russia, was held September 13 through 15 at Crocus Expo.
To date MIOF is considered to be the largest national platform and meeting place for the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade. The exhibition provides an opportunity to come to learn about the latest trends and innovations of the industry, make a balanced decision on procurement, establish new business contacts and conclude mutually beneficial agreements. MIOF is more than ever the key moment of the year for the eyewear and optics world. It is also the place where the brands and the opticians meet tomorrow's business and their future success.
EXHIBITORS
Exhibitors presented to visitors a wide range of perspective developments in all areas of the industry including fresh design solutions: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.
Participants of the MIOF autumn edition were more than 70 companies from abroad (the Republic of Belarus, Russian distributors of products from Great Britain, Israel, Italy, China, France, Austria and South Korea) and from 10 Russian regions (Moscow, Krasnodar, St. Petersburg, Yekaterinburg, Crimea, Voronezh, Ryazan, Rostov-on-Don, Vladimir, Volgograd). Well known at the Russian market brands were among the exhibitors: Optic Dias, Megapolis, Inveco, Rodenstock RUS, Balero-MC and others. Kriptomed successfully exhibited products for the first time at the trade fair.
BUSINESS PROGRAM
Dedicated and dense business program was traditionally held alongside with the exposition. The specialists obtained new knowledge on a wide range of thematic sections when attending the calendar of events. The sciences of vision have progressed a lot in recent years thanks to the numerous research works and innovations made in the materials. This new knowledge has led to significant changes in the methods of correcting vision defects, prescriptions and the development of equipment.
VI SCIENTIFIC AND PRACTICAL CONFERENCE ON CHILDREN'S OPHTHALMOLOGY AND OPTOMETRY KIDS VISION
VI scientific and practical conference on children's ophthalmology and optometry Kids Vision was held on the first day of the trade fair September 13.
One of the most significant events became the lecture Routing Features of Patients with Rare Genetic Diseases Aniridia, Albinism, WAGR and Hermansky-Pudlak Syndromes made by Gening G. N., Ph.D., Member of the Board of Directors and Vice President of Aniridia Europe, Representative of Russia at Aniridia-NET (COST), President and member of the Scientific Committee of the ISP ICPBA Raduzhka.
Report BBGR Breakthrough Triad made by Balan A. V., Rx Lens Head, MOK BBGR caused intensive interest at the attendees.
B. Batrakova, President NAO MOO, held a seminar Main Activities for the Formation of a Healthy Lifestyle.
The interim results of the charity action Glasses for Children with Rare Genetic Diseases which formed the integral part of the Kids Vision project were traditionally announced at the conference.
BUSINESS FORUM
Business Forum was held September 14. Report Myopia as a Social Phenomenon: Causes, Consequences, Solutions made by Kondratova S.E., ophthalmologist, researcher at the Research Institute of Pediatrics and Child Healthcare of the Central Research Bureau of the Russian Academy of Sciences, chief doctor of the Center for Optical Correction of Vision Akademoptika, became one of the key events of the forum.
Publishing house Optical MAGAZINE organized a presentation of the A. Fedoruk's book Master Optician Training.
GOLDERN LORGNETTE
It was also announced about the commence of applications acceptance for the national tender on participation in the contest for the Russian National Award Golden Lorgnette 2023 in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, which would be culminated by the Awarding Ceremony within the spring edition of the trade fair. Deadline for applications is November 01, 2022. Applications can be submitted in the personal account at the award website.
Whether you are launching a new company or have been in the optical industry for years, MIOF is an essential event to market your products and services. Stay visible in the marketplace and let your customers, prospects, and competitors know that you will be there to serve them today and tomorrow. There are so many ways that we can add your personalized touch at the show and increase your visibility. MIOF provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and worldwide the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed!
The 32nd Moscow International Optical Fair (MIOF) will be held February 14 through 16, 2023.
See you at Crocus Expo!
ANNOUNCEMENT
31st MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 31st International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo September 13 through 15, 2022. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology are attracted to the key platform for business networking, exchange of ideas and professional expertise. Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season.
EXHIBITORS
The exposition of the autumn edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: Optic Dias, Megapolis, Inveco, New Optica, Rodenstock RUS, Balero-MC and others. Companies from Armenia, Belarus and China have already confirmed their participation. Autumn MIOF edition are more than 70 companies from Austria, the Republic of Belarus, Great Britain, Israel, Italy, China, Russia, France and South Korea. Kriptomed will exhibit products for the first time at the trade fair
Exhibitors will present to visitors their novelties in all areas of the industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.
BUSINESS PROGRAM
The 6th scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held September 13 within the frames of the calendar of events. The purpose of the event is to present the current state of medical care in optics and specialized clinics, to talk about new ideas, technologies and products of this sector. The best optometry lecturers and world famous specialists of pediatric ophthalmology will present new technologies, effective practices and unique products. Experts from leading companies - MOK BBGR, Grand Vision, Hoya Lens Rus, Essilor Academy Russia and many others will make lectures at the conference.
Key events of the conference:
The interim results of the charity action Glasses for Children with Rare Genetic Diseases which forms the integral part of the Kids Vision project will be traditionally announced at the conference.
Business forum will be held September 14. The forum will feature a number of various events:
Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
Specialists are invited to online registration to get free e-ticket to the trade fair. The deadline for the online registration is September 12 at 20:00. The price of the ticket at ticket offices during the event period is 250 RUB.
See you at Crocus Expo!
POST RELEASE
30TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 30TH Moscow International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, was held February 22 through 24, 2022 at Crocus Expo. The organizer of the project was the Crocus Expo International Exhibition Centre, one of the largest and most prospective expo grounds in Europe.
Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season
EXHIBITORS
The exposition of the spring edition of the trade fair was formed by companies from all over Russia and four countries (the Republic of Belarus, India, Canada and China). Both loyal exhibitors including: Rodenstock Rus, Optic DIAS, Escont Optica, Inveco, Medstar, New Optica and Aelita Optics, and a debutant LumarArdo, presented to visitors their novelties in all areas of the industry: ready corrective glasses, sunglasses, lenses and lens care means, professional equipment, software for optical salons and much more. The exposition space increased by 60% compared to the spring edition of 2021.
GOLDEN LORGNETTE
The Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette was traditionally held within the frames of the spring MIOF edition.
The Expert Jury of the contest announced the winners of the Golden Lorgnette National Optical Industry Award in 2022:
BUSINESS PROGRAM
The Educational and Business Forum formed again an integral part of the MIOF exposition. The program featured events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician salons, methods of identification of customer needs in new eyewear products and the latest methods of patients examination were presented to the audience.
An educational seminar Menicon. 70 Years of Expertise in Vision Correction. Practical Solutions for the Development of Optics devoted to the anniversary of Menicon brand became the key event of the program. The seminar had been initiated and organized by Novalex company. Menicon is the only manufacturer in the world that is dedicated to all areas of contact lenses-related business including material development, lens designing and manufacturing of contact lenses and care solutions. Menicon offers hyper-oxygen permeable gas permeable lens that offers comfort, wettability, long term eye health and clear crisp vision. The event was the largest within the frames of the Educational and Business Forum.
The specialists learnt about myopia controlling methods and about the most recent data on methods of eye protection and visual correction, studied various types of lenses and special aspects of their application.
Besides experts told about the latest methods of optical business, innovations in an optical salon management, key steps at optics startup; correction selection algorithm; fashion and style trends in optics and more.
VISITORS
Moscow International Optical Fair was again the event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements, a meeting place for leading distributors of global medical optics brands and representatives of wholesale and retail trade. Over the three days of the project, more than 2,700 specialists managed to establish new contacts and hold meetings with industry representatives from different regions.
See you at Crocus Expo in autumn 2022!
PRESS RELEASE
30TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 30th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo February 22 through 24, 2022.
The organizer of the project is the Crocus Expo International Exhibition Centre, one of the largest and most prospective expo grounds in Europe.
Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season
EXHIBITORS
The exposition of the spring edition of the trade fair will be formed by well-known companies from Russia, the Republic of Belarus, Canada and China including: Rodenstock Rus, Optic DIAS, Balero-MC, Inveco, TFN, New Optica, Aelita Optics, New Line, Bi Vision, Stepper Optika and others. Exhibitors will present to visitors their novelties in all areas of the industry: ready corrective glasses, sunglasses, lenses and lens care means, professional equipment, software for optical salons and much more.
GOLDEN LORGNETTE
The Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be traditionally held within the frames of the spring MIOF edition. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favourable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship.
14 companies from 9 cities were short listed for the finals in 9 nominations out of 68 submitted applications: Vidnoye Moscow Region, Vladimir, Krasnoyarsk, Moscow, Nizhny Novgorod, Rostov-on-Don, St. Petersburg, Ufa and Chelyabinsk. Not only industry veterans are increasingly testing their opportunities (New Line, Moscow; Cronos Optika, Nizhny Novgorod; Arnika, Ufa; Optic Center, Chelyabinsk), but also small or young companies (SOLO Optika, Vidnoye; Iris Optica, Rostov-on-Don; network of optics stores Master Zreniya Optika, Ufa).
The organizers of the contest are MIOF Management Office and Market Assistant Group. The Gala ceremony for the winners will take place February 22, 2022 at 18:30. For details about the award and terms of the ceremony attendance please refer to the link >>
BUSINESS PROGRAM
The Educational and Business Forum will form again an integral part of the MIOF exposition. The program features events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician salons, methods of identification of customer needs in new eyewear products and the latest methods of patients examination will be presented to the audience.
February 22, 2022
Conference hall J:
An educational seminar Menicon. 70 Years of Expertise in Vision Correction. Practical Solutions for the Development of Optics devoted to the anniversary of Menicon brand will be held in the conference hall H from 11:00 to 15:00. The seminar has been initiated and organized by Novalex company. Menicon is the only manufacturer in the world that is dedicated to all areas of contact lenses-related business including material development, lens designing and manufacturing of contact lenses and care solutions. Menicon offers hyper-oxygen permeable gas permeable lens that offers comfort, wettability, long term eye health and clear crisp vision.
Conference hall K:
February 23, 2022 conference hall H:
Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
Online registration at the official web site of the fair will entitle representatives of the optical industry to a free e-ticket >>
See you at Crocus Expo February 22 through 24, 2022 at MIOF!
ANNOUNCEMENT
30TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 30th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo February 22 through 24, 2022. Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season - about 75% of visitors hold this opinion. At the same time, over 85,7% of visitors noted that they were able to conclude new contracts within the framework of MIOF edition.
EXHIBITORS
The exposition of the spring edition of the trade fair will be formed by well-known companies from Russia, the Republic of Belarus, Canada and China including: Rodenstock Rus, Balero-MC, Inveco, TFN, New Optica, Aelita Optics, New Line, Bi Vision, Stepper Optika and others.
Exhibitors will present to visitors their novelties in all areas of the industry: glasses, lenses, professional equipment, software for optical salons and much more.
GOLDEN LORGNETTE
VIII Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be held February 22, 2022. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favorable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship. Organizers of the contest are MIOF Management Office and Marketing Assistant Group. Russian companies, joint ventures and representative offices of companies from abroad, registered and conducting main activities in Russia and operating in the market of optical goods and services, as well as participating in the MIOF trade fair, are nominated for the Award. 68 applications for participation in the contest have been submitted this year.
BUSINESS PROGRAM
The Educational and Business Forum will form again an integral part of the MIOF exposition. The program features events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician salons, methods of identification of customer needs in new eyewear products and the latest methods of patients examination will be presented to the audience.
February 22, 2022
February 23, 2022
Besides there will be lectures by representatives of MOK, Grand Vision and Novalex companies.
More about the project and visiting rules is available at: http://www.optica-expo.ru.
See you at Crocus Expo at MIOF February 22 through 24, 2022!
POST RELEASE
29th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 29th Moscow International Optical Fair (MIOF), a significant business event for the optical industry of Russia, was held September 14 through 16 at Crocus Expo.
To date MIOF is considered to be the largest national platform and meeting place for the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade. The exhibition provides an opportunity to come to learn about the latest trends and innovations of the industry, make a balanced decision on procurement, establish new business contacts and conclude mutually beneficial agreements. MIOF is more than ever the key moment of the year for the eyewear and optics world. It is also the place where the brands and the opticians meet tomorrow's business and their future success.
EXHIBITORS
Suppliers and manufacturers of medical optics and equipment products from all over Russia and foreign countries (Armenia, Canada, China, and the Republic of Belarus) presented modern developments and new optical products: glasses, lenses, professional equipment, software for optics salons and much more. Markisa Project, Optic Dias, Megapolis, New Optica, Balero-MC, Stofmoff and New Line were among the exhibitors.
BUSINESS PROGRAM
Dedicated and dense business program was traditionally held alongside with the exposition. The specialists obtained new knowledge on a wide range of thematic sections when attending the calendar of events. The sciences of vision have progressed a lot in recent years thanks to the numerous research works and innovations made in the materials. This new knowledge has led to significant changes in the methods of correcting vision defects, prescriptions and the development of equipment.
BUSINESS FORUM
Representatives of ArtOptics held a seminar within the frames of the Business forum where they talked about the use of Perifocal lenses in optometric practice, including their optical and functional advantages in comparison with multisegment lenses.
Another seminar was organized by the manufacturer of contact lenses SkyOptix laboratory. Issues related to the diversity of orthokeratology types; integration of orthokeratology into existing business; commercialization of the orthokeratology business using digital tools were considered within the frames of the seminar.
The seminar held by Yakutina E. N., trainer of the International Business School Strategist, General Director Market Assistance Group, became of special interest for the attendees. The speaker told about an optical enterprise growth strategy and what first steps should be undertaken by an optician to start business. Besides the forum hosted the presentation of the new book by E. N. Yakutina Optical Enterprise Marketing hot off the press.
V SCIENTIFIC CONFERENCE ON CHILDREN'S OPHTHALMOLOGY AND OPTOMETRY KIDS VISION
The anniversary V scientific conference on children's ophthalmology and optometry KIDS VISION was held within the frames of the fair. The interim results of the summer charity action Glasses for Children with Rare Genetic Diseases which formed the integral part of the Kids Vision project were announced at the conference.
The action took place June 1 to August 15, 2021. During the three summer months, children with genetic diseases aniridia, albinism and achromatopsia received new corrective and sunglasses as a gift. In total, over the summer, the philanthropists managed to help 177 children, and another 27 will receive help in October.
Optics Gallery, Optics City, Akademoptika, -the exclusive distributor of spectacle lenses of the French manufacturer BBGR, Russian division of the international optical company Opticus, Key Optical Russia, Leglama, Medstar NPF; and new partners - Mondottica, Eyelevel, New Line and Rodenstock Rus rendered support to the project.
The co-organizer of the action was MOO MCP Raduzhka with the participation of the Aniridia Center of the Pediatric Department of the Central Research Bureau of the Russian Academy of Sciences. The partners of the charitable foundation Kids Vision are Crocus Expo and Market Assistant Group.
The program of the V scientific conference Kids Vision featured a number of various educational and scientific events for the professionals of the optical industry.
Among the topics that were considered at the conference, the problem of myopia occupied a predominant place. U.V. Diadina, ophthalmologist, PhD in medicine, director of educational programs Hoya Lens Rus, introduced an innovative myopia controlling method with Hoya MiYOSMART spectacle lenses. M. A. Trubilina, PhD in medicine, Director General of the Professor Trubilins Family Ophthalmology Clinic, highlighted in her lecture the practical experience of using the innovative myopia controlling method - MiYOSMART spectacle lenses.
Besides the section Rare Eye Diseases and Poor Vision with participation of outstanding scientists and practitioners was organized within the frames of the project. Poor vision area offers opticians and other professionals the opportunity to improve their knowledge of this topic, along with practical and useful information to help tackle one of todays major health problems. In particular, S. E. Kondratova, ophthalmologist, researcher at the Research Institute of Pediatrics and Child Health of the Central Clinical Hospital of the Russian Academy of Sciences, chief physician of the Center for Optical Correction of Vision Academoptics, spoke at the conference.
Issues of screening binocular disorders, the use of scleral lenses and accreditation of optometrists were discussed at the Kids Vision conference. N.V. Rinskaya, master of optometry, specialist in binocular disorders, author of the Optometrists Handbook, spoke about screening binocular disorders.
SPECIAL PROJECTS
A new project Kindness Glasses, organized in joint efforts with the Kids Vision charitable foundation, was for the first time held within MIOF frames. The organizers arranged the collection of glasses to be handed over to poor people or those who were in a difficult life situation. Any visitor could bring second hand no longer used glasses to the exhibition and donate them and representatives of optical salons could take illiquid goods from their stocks, bring them to the exhibition and put in a special container. The charitable foundation Kids Vision NPO handed over the collected during the action glasses directly to official associations of patients with vision diseases, optics stores and medical clinics through which glasses would be distributed among patients.
It was also announced about the commence of applications acceptance for the national tender on participation in the contest for the Russian National Award Golden Lorgnette 2021 in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, which would be culminated by the Awarding Ceremony within the spring edition of the trade fair. Deadline for applications is November 01, 2020. The application can be submitted in the personal account at the award website.
VISITORS
A wide professional audience attended MIOF trade fair: owners and managers of optical chains and salons; marketers, heads of sales and promotion departments of optical salons; buyers and specialists responsible for the formation of the assortment; ophthalmologists and optometrists.
The number of specialists - representatives of wholesale and retail companies, owners of optical products trading platforms, ophthalmologists who visited the 29th Moscow International Optical Fair- amounted to more than 3,000 people.
The total number of attendees at the Kids Vision conference and Business forum exceeded 500 people. Among them, about 10% of newcomers, are those who decided to start up a new business by opening their own optics stores. Thus, MIOF has become for them a guide to the world of the optical industry.
The attractiveness of MIOF is reinforced with each edition. Year after year, the event federates an increasing number of professionals of the optical and eyewear industry around the same objective: to explore the future of a profession that is undergoing profound changes.
The 30th Moscow International Optical Fair will be held in February 2022.
See you at Crocus Expo!
PRESS RELEASE
29th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 29th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo (Pavilion 2, hall 8) September 14 through 16, 2021. Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Today, MIOF is one of the leading b2b events of the optical industry for business communication, exchange of experience and obtaining professional knowledge. The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things. More than 80% of visitors to the exhibition are loyal attendees.
Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season - about 75% of visitors hold this opinion. At the same time, over 85% noted that they were able to conclude new contracts within the framework of the spring edition of MIOF.
EXHIBITORS
The exposition of the autumn edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: Markisa Project, Optic Dias, Megapolis, New Optica, Balero-MC, Stofmoff and others. Companies from Armenia, Belarus and China have already confirmed their participation.
Exhibitors will present to visitors their novelties in all areas of the industry: glasses, lenses, professional equipment, software for optics salons and much more.
BUSINESS PROGRAM
Business and educational events of various formats will be held within the framework of the planned program.
Business forum will be held September 14 and 15, 2021 in conference hall J. Attendees of the forum will learn about: effective sales skills; optimization of operation and increase of profitability of optics salons; modern marketing capabilities of the optical industry; trends in the range of 2022; peculiarities of production and design of different lenses; and separate methods of ophthalmic disorders correction.
Master classes including master class from Rodenstock about B.I.G.Vision biometric intelligent glasses will be held September 14 and 15, 2021 in conference halls K and L.
The 5th scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held on the opening day September 14 at conference hall H from 10:00 to 18. Leading experts in the field of pediatric optometry and ophthalmology will make presentations and hold seminars. The purpose of the event is to present the current state of medical care in optics and specialized clinics, to talk about new ideas, technologies and products of this sector.
Besides a section Rare Eye Diseases and Poor Vision will be organized within the frames of the project. Famous scientists and practitioners will take part in the section: Kononov L. B., Ph.D., Head of Eye Microsurgery of the Morozov Children's Hospital; Bondar V.A., pediatric ophthalmologist, author of the book About Vision for Responsible Parents; Demchinsky A.M., Ph.D., Head of medical projects of ANO Sensor-Tech Laboratory; Kondratova S.E., ophthalmologist, researcher at the Research Institute of Pediatrics and Child Healthcare of the Central Research Bureau of the Russian Academy of Sciences, chief doctor of the Center for Optical Correction of Vision Akademoptika; Sennovskaya O.V., ophthalmologist, Director General Mir Zreniya; Lyubimova M.P., specialist in orienteering, mobility and self-care of blind and visually impaired; Gening G.N., Ph.D., Member of the Board of Directors Aniridia Europe, Representative of Russia in Aniridia-NET (COST), President and Member of the Scientific Committee of MOO MCP Raduzhka.
The interim results of the summer charity action Glasses for Children with Rare Genetic Diseases which forms the integral part of the Kids Vision project will be announced at the conference. The action has been initiated and organized by charitable foundation Kids Vision NPO, MOO MCP Raduzhka with the participation of the Aniridia Center of the Pediatric Department of the Central Research Bureau of the Russian Academy of Sciences. The program of the conference offers a number of various events including seminars, training courses, presentations and lectures. Medstar, Optics Gallery, -BBGR, Opticus, Key Optical Russia, Akademoptika, Leglama, Mondottica, Rodenstock, Optic City, Eyelevel, New Line and Market Assistant Group render support to the project.
MIOF visitors will have an opportunity to take part in a new project Kindness Glasses The Kids Vision Foundation, with the help of official associations of prevention, diagnosing and treatment of eye, optics stores and medical clinics, will transfer the collected glasses to poor people or those who are in a difficult life situation. The collection of glasses will be held on September 14 and 15 in the following ways:
The charitable foundation Kids Vision NPO will hand over the collected during the action glasses directly to official associations of patients with vision diseases, optics stores and medical clinics through which glasses will be distributed among patients.
VISITORS
Among attendees of the MIOF trade fair are a wide professional audience: owners and managers of optical chains and salons; marketers, heads of sales and promotion departments of optical salons; buyers and specialists responsible for the formation of the assortment; ophthalmologists and optometrists.
The ticket will cost 250 RUB at ticket offices during the event period.
See you at Crocus Expo September 14 through 16, 2021!
ANNOUNCEMENT
29TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 29th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo September 14 through 16, 2021. Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Today, MIOF is one of the leading b2b events of the optical industry for business communication, exchange of experience and obtaining professional knowledge. The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things. More than 80% of visitors to the exhibition are loyal attendees.
Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season - about 75% of visitors hold this opinion. At the same time, over 85% noted that they were able to conclude new contracts within the framework of the spring edition of MIOF.
EXHIBITORS
The exposition of the autumn edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: Markisa Project, Optic Dias, Megapolis, New Optica, Balero-MC, Stofmoff and others. Companies from Armenia, Belarus and China have already confirmed their participation.
Exhibitors will present to visitors their novelties in all areas of the industry: glasses, lenses, professional equipment, software for optics salons and much more.
BUSINESS PROGRAM
The 5th scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held within the frames of the calendar of events. The purpose of the event is to present the current state of medical care in optics and specialized clinics, to talk about new ideas, technologies and products of this sector.
The interim results of the summer charity action Glasses for Children with Rare Genetic Diseases which forms the integral part of the Kids Vision project will be announced at the conference. The action has been initiated and organized by charitable foundation Kids Vision NPO, MOO MCP Raduzhka with the participation of the Aniridia Center of the Pediatric Department of the Central Research Bureau of the Russian Academy of Sciences. The program of the conference offers a number of various events including seminars, training courses, presentations and lectures. Medstar, Optics Gallery, -BBGR, Opticus, KeyOpticalRussia, Akademoptika, Leglama, Mondottica, Rodenstock, Optic City, Lendar render support to the project. The companies will be granted diplomas.
Besides a section Rare Eye Diseases and Poor Vision will be organized within the frames of the project. Famous scientists and practitioners will take part in the section: Kononov L. B., Ph.D., Head of Eye Microsurgery of the Morozov Children's Hospital; Bondar V.A., pediatric ophthalmologist, author of the book About Vision for Responsible Parents; Demchinsky A.M., Ph.D., Head of medical projects of ANO Sensor-Tech Laboratory; Kondratova S.E., ophthalmologist, researcher at the Research Institute of Pediatrics and Child Healthcare of the Central Research Bureau of the Russian Academy of Sciences, chief doctor of the Center for Optical Correction of Vision Akademoptika; Sennovskaya O.V., ophthalmologist, Director General Mir Zreniya; Lyubimova M.P., specialist in orienteering, mobility and self-care of blind and visually impaired; Gening G.N., Ph.D., Member of the Board of Directors Aniridia Europe, Representative of Russia in Aniridia-NET (COST), President and Member of the Scientific Committee of MOO MCP Raduzhka.
Specialists are invited to online registration to get free e-ticket to the trade fair. The deadline for the online registration is September 13 at 20:00. The price of the ticket at ticket offices during the event period is 250 RUB.
See you at Crocus Expo September 14 through 16, 2021!
POST RELEASE
28TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 28th Moscow International Optical Fair (MIOF), the leading branch event which incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, was accommodated in Crocus Expo February 16 through 18, 2021. The project provided again an opportunity for professionals in the fields of medical optics, optometry and glasses fashion to reconvene on the same platform to meet with colleagues, exchange experience and gain new knowledge within the framework of business program events. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
3 120 specialist of the industry attended the February exposition of the trade fair.
Companies from 6 countries worldwide displayed their products and services at MIOF: Armenia, Belarus, Italy, China, Russia and Japan. Russian exhibitors were represented by companies from 10 regions of the country: Moscow, St. Petersburg, Bryansk, Vladimir, Voronezh, Moscow, Rostov, Ryazan, Tambov regions and the Republic of Crimea.
The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.
The exposition of the February edition of the trade fair was formed by well-known companies operating in the Russian market and representatives of foreign brands, including: DANZ, Key Optical Russia, Look Occhiali, Oliver Wood, Panfundus, Stormoff, AVEA, Alhemer Optic, Aelita Optics, Alliance-Optics, Balero-MS, Barbus KB, Burma, VESTA-OPTICS, Vision Trade, Optik Market +, Zvezda Vostoka, Kalita, Crimean Optical Group, Maksema Optics, Optik Euro, Ricardi, TITAN-OPTIC and others.
BUSINESS PROGRAM
Training courses and seminars of various formats were held within the frames of MIOF 2021 business program - experts from leading companies made presentations: MOK BBGR, Essilor Academy, Nikon Academy, Hoya Rus Lenses, Novalex Group, Grand Vision Company, Opti-class, Alcon and others.
The 7th Awarding Ceremony for the winners of the Russian National Award Golden Lorgnette took place within the frames of the trade fair. The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician’s of Russia. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. The organizers of the contest are Crocus Expo, MIOF Management Office and Market Assistant Group, the contest was supported by the Ministry of Healthcare of Russia.
Participation in the trade fair provided a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They were well prepared to discuss business in the Russian market and to close a deal on-site.
Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allows to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
According to the results of the exhibition, 57.1% of participants and 46.5% of visitors noted that they had found new customers at the fair; 85.7% of participants signed contracts or agreed on future deliveries; 74.8% of visitors believe that the exhibition is necessary for making a procurement decision.
We would like to express our gratitude to all partners, exhibitors and attendees of the trade fair for their loyalty, trust, feedback and information support!
See you at Crocus Expo!
ANNOUNCEMENT
28TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 28th Moscow International Optical Fair (MIOF), the leading branch event which incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, will be accommodated in Crocus Expo February 16 through 18, 2021. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Today, MIOF is one of the leading b2b platforms for business communication, exchange of experience and obtaining professional knowledge. Visiting the exhibition allows you to get acquainted with trends and innovations in the industry in just three days, compare offers on the market and make a balanced decision on purchases for the upcoming season - more than 80% of visitors to the exhibition hold this opinion. At the same time, over 60% of visitors noted that they had been able to conclude new contracts within the framework of the autumn MIOF edition.
EXPOSITION
The exposition of the February edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: DANZ, Key Optical Russia, Look Occhiali, Oliver Wood, Panfundus, Stormoff, AVEA, Alhemer Optic, Aelita Optics, Alliance-Optics, Balero-MS, Barbus KB, Burma, VESTA-OPTICS, Vision Trade, Optik Market +, Zvezda Vostoka, Kalita, Crimean Optical Group, Maksema Optics, Optik Euro, Ricardi, TITAN-OPTIC and others.
The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.
BUSINESS PROGRAM
Training courses and seminars of various formats will be held within the frames of MIOF 2021 business program - experts from leading companies will make presentations: MOK BBGR, Essilor Academy, Nikon Academy, Hoya Rus Lenses, Novalex Group, Grand Vision Company, Opti-class, Alcon and others.
Specialists will be attracted to certain seminars on the topic:
The Awarding Ceremony for the winners of the Russian National Award Golden Lorgnette in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population will traditionally take place within the frames of the spring edition of MIOF February 16, 2021.
The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician’s of Russia. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry.
Specialists are invited to online registration to get free e-ticket to the trade fair.
See you at Crocus Expo!
POST RELEASE
27th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 27th Moscow International Optical Fair (MIOF), one of the most awaited leading branch events which twice a year incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, was accommodated in Crocus Expo September 8 through 10, 2020. The organizer of the project is Crocus Expo, expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
1 842 branch specialists attended the exposition of the project.
MIOF became the largest national business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opened direct access to new clients. Companies from 8 regions of Russia (Moscow and the Moscow region, St. Petersburg, Vladimir, Voronezh, Rostov, Tambov regions and the Republic of Crimea) presented their collections at the September edition of the project.
The largest well known companies of the Russian optical industry including newcomers became the exhibitors of the autumn edition. Anabelle Fashion Hub, Key Optical Russia, Oliver Wood, Panfundus, Stax, Stormoff, Balero-MS, Barbus KB, Bitwin, Burma, VESTA OPTICA, Vision Trade, Optic Market +, Zvezda Vostoka, Kalita, Krym Optical Group, Maksema Optics, Optika Euro, Opticdesign, Ricardi, SBMA and others were among participants of the exhibition.
The exposition covered all segments of the optical industry: eyeglasses fashion (frames and sunglasses), eyeglass and contact lenses, care means for medical optics, various related accessories, diagnostic equipment, software for salons of optics, trade equipment for opticians, specialized optical editions and many other things.
One of the main competitive advantages of MIOF is a high level of professional visitors: 48% - business owners and specialists responsible for making procurement decisions for retail enterprises, 31.6% - influence the procurement decisions. The exhibition remains the main tool for finding new customers and bringing new products to the Russian market for many attendees.
Business program
Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. The business program of the fair formed again an integral part of the MIOF exposition. The program featured Business and Educational Forum incorporating a number of events of different formats and the 4th scientific and practical conference on children's ophthalmology and optometry Kids Vision.
The interim results of the Kids Vision charity action Glasses for Children with Genetic Diseases. Summer 2020 were announced during the 27th Moscow International Optical Fair (MIOF). The action will be held till October 30, 2020 inclusive. The action had been initiated and organized by Crocus Expo, Management Office of the trade fair and Market Assistant Group. The program of the conference offered a number of various events including seminars, training courses, presentations and lectures.
It was also announced about the commence of applications acceptance for the national tender on participation in the contest for the Russian National Award Golden Lorgnette 2021 in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, which would take place for the eighth time and would be culminated by the Awarding Ceremony within the spring edition of the trade fair. Deadline for applications is November 01, 2020.
Whether you are launching a new company or have been in the optical industry for years, MIOF is an essential event to market your products and services. Stay visible in the marketplace and let your customers, prospects, and competitors know that you will be there to serve them today and tomorrow. There are so many ways that we can add your personalized touch at the show and increase your visibility. MIOF provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and worldwide the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed!
See you at the spring edition of MIOF 2021 in Crocus Expo!
PRESS RELEASE
27th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 27th Moscow International Optical Fair (MIOF), a one of the most awaited leading branch events which twice a year incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, will be accommodated in Crocus Expo September 8 through 10, 2020. The organizer of the project is Crocus Expo, expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Today MIOF is the largest national business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opens direct access to new clients: specialists exchange experience and strengthen business contacts, foreign companies find reliable partners for their work in Russia on a long term basis. More than 1 000 visitors have already got free e-ticket to the project this year.
EXPOSITION
The exposition covers all segments of the optical industry: eyeglasses fashion (frames and sunglasses), eyeglass and contact lenses, care means for medical optics, various related accessories, diagnostic equipment, software for salons of optics, trade equipment for opticians, specialized optical editions and many other things.
The largest well known companies of the Russian optical industry including newcomers will become the exhibitors of the autumn edition. Anabelle Fashion Hub, Key Optical Russia, Oliver Wood, Panfundus, Stax, Stormoff, Balero-MS, Barbus KB, Bitwin, Burma, VESTA OPTICA, Vision Trade, Optic Market +, Zvezda Vostoka, Kalita, Krym Optical Group, Maksema Optics, Optika Euro, Opticdesign, Ricardi, SBMA and others are among participants of the September edition of the exhibition.
New collections of frames, sunglasses and lenses for various age categories and style directions will be presented at Balero-MS and Kalita stands. Opticdesign will display their own collections of frames and capabilities for the production of frames in Russia under a customer's brand.
New diagnostic and technological equipment for optician’s and workshops can be seen and tested at Stormoff, Panfundus, Maksema-Optics, Krym Optical Group stands. Barbus KB, a loyal participant of the trade fair, will present to visitors trading equipment for optical salons. The main direction of the company are design projects of turnkey trade interior solutions.
This year's debutants will be SBM, the exclusive representative in Russia of American children's sunglasses-masks; Anabelle Fashion Hub, a supplier of Italian glasses brands, including sunglasses and accessories; Key Optical Russia, which for the first time will present the collection of the licensed Cosmopolitan brand.
BUSINESS PROGRAM
Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. The business program of the fair will form again an integral part of the MIOF exposition. The program features Business and Educational Forum incorporating a number of events of different formats and the 4th scientific and practical conference on children's ophthalmology and optometry Kids Vision.
September 8 - Inessa Lebbeh, strategic consultant on communicative practices and emotional branding in medicine, author of books on medical communication, will make a report Increase in Optics Sales through Social Networks: content features and promotion accents.
Another interesting event of the first day will be the seminar of the ITigris product manager Nikolai Nikolaev on the topic: Prospects: how automation helps to survive the market crisis.
September 9 - specialists will have an opportunity to come to know about the results of clinical studies on the influence of Myopilux lenses on the control of progressive myopia (speakers: Rano Ibragimova, MD, ophthalmologist, medical consultant of Essilor Academy, Alexander Koltsov, ophthalmologist, director of Nikon Academy educational programs).
The interim results of the Kids Vision charity action Glasses for Children with Genetic Diseases will be announced during the 27th Moscow International Optical Fair (MIOF). The action will be held till November 30, 2020 inclusive.
The action has been initiated and organized by Crocus Expo, Management Office of the trade fair and Market Assistant Group, Director General E.N. Yakutina. The program of the conference offers a number of various events including seminars, training courses, presentations and lectures.
There is free admittance for representatives of the optical industry to the exhibition and events of the business program after online registration at the MIOF official website.
Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
See you in Crocus Expo!
POST RELEASE
26th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
Facts and figures (Spring 2020):
Exhibition space: > 10 200 sq m
Exhibitors: 136
Participants geography: Australia, Armenia,
Belarus, Great Britain, Israel,
Canada, Kyrgyzstan, China, France, Russia
Russian regions: 18
Visitors: > 3 200
The 26th Moscow International Optical Fair (MIOF), the leading branch event which twice a year incorporates on the same platform professionals from the sphere of medical optics and ophthalmology, was held in Crocus Expo February 11 through 13, 2020. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
EXPOSITION
136 companies from Australia, Armenia, Belarus, Great Britain, Israel, Canada, Kyrgyzstan, China, France and 18 regions of the Russian Federation exhibited their products and services within the frames of MIOF 2020. Spring. The exposition covered all directions of the industry: fashion (frames and sunglasses), eyeglass and contact lenses, optics care facilities, all kinds of accessories, diagnostic equipment, software and trading equipment for optical salons, specialized publications and much more.
The largest companies of the Russian optical industry : including Avvita, Inveco Holding, Marcisa project (Kering Group), Marcolin Rus, Megalopolis, New Optics, Optic Dias and others displayed their products and services at the trade fair. DANZ, Stax, Bitwin, Bryanskfarmatsiya, BioEcoTime, Burma, Ezayssa Optics, Yugoptika were among debutants of the 2020 edition.
For the first in the MIOF history, the Hong Kong Optical Manufacturers Association (HKOMA) in cooperation with the Hong Kong Productivity Council (HKPC) organized the pavilion of the Hong Kong Eyewear Good Design project, which united more than 30 exhibitors from China. Only those exhibitors, who meet strict international criteria, have been selected to participate in the project aimed to promote Hong Kong's best optical designers and companies. There were brands already known in Russia, such as Laura Ashley or Big Horn by Kevin Ching designer, and new, equally interesting collections, such as GQ (Good Quality Optical Factory Ltd) or models of Cheung Sau Ki and Ho Mei To designers.
And even more SILMO Paris, one of the largest exhibitions of medical optics in the world, for the first time joined partners and participants of the Moscow fair as well. Annually SILMO Paris brings together more than 1 000 participating companies from different countries. The representatives of the project told about SILMO Paris which will be held in Paris Nord Villepinte expo venue October 2 through 5, 2020.
CALENDAR OF EVENTS
The 26th Moscow International Optical Fair business program, featuring events of various formats: seminars, training courses, presentations and etc., formed once again an integral part of the exposition. Effective practices of increase in sales, optimization of work and increase in profitability of optician salons, methods of identification of customer needs in new eyewear products and the latest methods of patient examination were presented to the audience.
The VI Awarding Ceremony for the winners of the Golden Lorgnette, Russian National Award in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, traditionally took place within the frames of the spring MIOF edition. The organizers of the contest and awarding ceremony were Crocus Expo, MIOF management office and Market Assistant Group with the support of the Ministry for Healthcare of the Russian Federation.
110 applications from 45 companies were accepted to the contest. The expert panel of judges defined winners in ten nominations including a new nomination The Optometrist of the Year.
The results of the contest were as follows: Debut of the Year frames from the buffalo horn Abaluevs. (S. Abaluyev, St. Petersburg); Marketing Project of the Year promotion of Tony Morgan brand (Aelita, Moscow), in local nomination Optics of the New Format (Optics Center, Chelyabinsk); Innovation of the Year eyeglasses for active recreation and shooters (InterOptic, Moscow); Educational Project of the Year Vision-Knowledge (network of optical salons Tochka Zreniya, Voronezh); Optometrist of the Year Tamara Abugova, ophthalmologist, medical sciences candidate, deputy general director, head of scientific and therapeutic work in the Network of Optical Salons Optsic City (Moscow); Private Trademark Ventoe (Opticus, Moscow); Network of the Year, federal Optik Kronos (Nizhny Novgorod) and local Zdorovie I Miliserdiye (Archangelsk); Salon of the Year Lumen Optika (Rostov-on-Don).
Being an international communication platform, the MIOF makes an important contribution to the professional development and professional level of the Russian ophthalmologists and optometrist. It is the main site for the work of the optical market specialists in Russia for contracts conclusion, establishment of new business contacts and exchange of experience. Presentations of new frames, corrective and contact lenses collections, equipment for specialized retail chains and salons take also place at the fairgrounds.
ANNOUNCEMENT
26TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
Facts and figures (Autumn 2019):
Exhibition space: > 9 000 sq m
Exhibitors: 119
Participants geography: Armenia, Belarus,
United Kingdom, Germany, Italy, Canada,
China, Russia, Turkey and Switzerland
Regions of the Russian Federation: 15
Visitors: > 3 900
The 26th Moscow International Optical Fair (MIOF), the leading branch event which twice a year incorporates on the same platform more than 3 000 specialists from the sphere of medical optics and ophthalmology, will be held in Crocus Expo February 11 through 13, 2020. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opens direct access to new clients: specialists exchange experience and strengthen business contacts, foreign companies find reliable partners for their work in Russia on a long term basis.
The exposition covers all segments of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things.
EXHIBITORS
The largest companies of the Russian optical market including Avvita, Inveco Holding, Marcolin Rus, Megalopolis, New Optics, Optic Dias and others will display their products and services at the trade fair. DANZ, Stern, Wenzhou wedo Optical, BioEcoTime, Bitwin, Bryanskfarmatsiya, Yugoptika are among debutants of the 2020 edition. There are expected exhibitors and specialists from Armenia, Belarus, Great Britain, Germany, Canada, China, Italy, Turkey and Switzerland.
MIOF exhibition management and the Hong Kong Optical Manufacturers Association (HKOMA) in cooperation with the Hong Kong Productivity Council (HKPC) will also organize for the first time the pavilion of the Hong Kong Eyewear Good Design project which will unite more than 30 exhibitors on one platform.
Besides SILMO Paris will for the first time join partners and participants of the Moscow trade fair. The project is one of the largest in the field of medical optics. Annually the exhibition brings together more than 1 000 participating companies from different countries of the world and more than 45 000 specialists in the sphere of sight. The representatives of the project will tell about SILMO Paris which will be held in Paris Nord Villepinte expo venue October 2 through 5, 2020.
The special value of the MIOF is in a possibility of conclusion of direct and favorable contracts between wholesale and retail trade representatives, producers and suppliers of well-known global and exclusive optical brands right on site.
BUSINESS PROGRAM
The calendar of events of the 26th Moscow International Optical Fair (MIOF) will form again an integral part of its exposition. The program features various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician salons, methods of identification of customer needs in new eyewear products and the latest methods of patient examination will be presented to the audience.
For example, Galina Mischenko, Director General BMG Company, will speak on the topic Check in the sphere of circulation of medical products. A risk-based approach February 11.
Besides representatives of the HKOMA will make presentation of their expo venues and will tell about cooperation opportunities offered by the Association.
Master class from Natalia Rinskaya on prism correction will be held February 12, 2020. Eye care professionals use prism correction as a component of some eyeglass prescriptions. A lens which includes some amount of prism correction will displace the viewed image horizontally, vertically, or a combination of both directions.
The VI Awarding Ceremony for the winners of the Russian National Award in the optical industry Golden Lorgnette for achievements in the field of new technologies promotion, sight protection and professional service of the population will traditionally take place within the frames of the spring edition of MIOF as well.
Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
POST RELEASE
25th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
Figures and facts (Autumn’19):
Exhibition space: > 9 000 sq m
Exhibitors: 119
Participants geography: Belarus, Great Britain,
Germany, Italy, Canada, China, Russia
Russian regions: 15
Visitors: > 3 900
The anniversary 25th MIOF exhibition, the leading branch event which twice a year incorporates on the same platform more than 3 000 specialists from the sphere of medical optics and ophthalmology, was accommodated in Crocus Expo September 10 through 12, 2019. The organizer of the project is Crocus Expo, an expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Today MIOF is the largest national business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opens direct access to new clients: specialists exchange experience and strengthen business contacts, foreign companies find reliable partners for their work in Russia on a long term basis.
The exposition covered all segments of the optical industry: eyeglasses fashion (frames and sunglasses), eyeglass and contact lenses, care means for medical optics, various related accessories, diagnostic equipment, software for salons of optics, trade equipment for opticians, specialized optical editions and many other things.
Participants of the Gala opening ceremony:
In the opening speech Elena Yakutina, the partner of the fair and Market Assistant Group CEO, told about events of the business program. She noted that new companies would provide lectures and training courses within the Business and Educational Forum. She added that it was an innovation because they introduced new topics together with arrival to the fair.
She also announced holding of the Kids Vision, the 3rd Scientific and Practical Conference on Children's Ophthalmology and Optometry within the frames of the September MIOF edition in 2019. The conference is intended on the implementation of the following tasks: distribution of information on protection of children's vision, preventive measures and treatment of ophthalmologic diseases; rendering of charitable help to children from underprovided families which need a complicated eye treatment. And finally Elena Yakutina reminded about national tender on participation in the contest for the Golden Lorgnette, the Russian National Award in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, which nominations will be supplemented with optometrist nomination.
Exhibitors
The largest top companies of the Russian optical market including Avvita, Inveco Holding, Marcolin Rus, Megalopolis, New Optics, Optic Dias and others were among participants of the MIOF 2019. September. There were also debutants of this year: SkyOptix Laboratory, OCULISTICA, Podstavka.net, GRESSO (USA), KWIAT (Bulgaria), N49 by Be-Spec (Canada).
Calendar of events
The program of the Business and Educational Forum, featuring events of various formats (seminars, training courses, presentations and etc), formed an integral part of the MIOF exposition.
The 3rd Scientific and Practical Conference on Children's Ophthalmology and Optometry Kids Vision was held September 10 and 11 within the frames of the trade fair business program.
The myopia rate remains high in the majority of countries of the world. The main reasons for this are a lack of physical exercise and the prolonged use of digital devices among young consumers. Several reports of the the Kids Vision conference were devoted to the problem.
A charity event for aniridia patients and albinos children with participation of the MOK-BBGR and the Galereya Ochkov companies took place within the frames of the Conference. New sponsors joined them in 2019: an agreement on rendering services in selection of frames and to the order of lenses for albinos was concluded with Optical Net, on distribution of cases for frames with Eyetech Optical and on handover of frames with Armati group.
A number of lectures within the frames of the Educational Forum covered certain issues related to technical methods of work with famous brands. The speakers told about innovative and exclusive optical products from the company Rodenstock, spoke on the topic of solutions from Nikon when you have a complex spectacle correction and others.
Traditionally in September the MIOF exhibition management and the Market Assistant Group announced the beginning of prepasration to the Golden Lorgnette contest. The organizers of the contest told about terms and regulations of the event and reviewed successful cases from the project participants. National tender on participation in the contest would take place for the sixth time and would be culminated by the awarding ceremony February 11, in the first day of the 2020 trade fair. The applications acceptance started with the opening of the MIOF 2019. September. Russian companies, joint ventures and representative offices of foreign companies registered and operating in the territory of Russia and working at the market of optical goods and services participating in the exhibition are eligible for the contest.
Moscow International Optical Fair comprises an exhibition of innovation projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, the companies technologies and solutions aimed at efficient use of resources.
PRESS RELEASE
25th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
Figures and facts (Spring19):
Exhibition space: > 8 600 sq m
Exhibitors: 116
Participants geography: Belarus, Great Britain,
Germany, Greece, Italy, Kazakhstan, Canada,
China, the Netherlands, Russia, Serbia, Turkey, Switzerland
Russian regions: 16
Visitors: > 3 000
The anniversary 25th MIOF exhibition, the leading branch event which twice a year incorporates on the same platform more than 3 000 specialists from the sphere of medical optics and ophthalmology, will be accommodated in Crocus Expo September 10 through 12, 2019. The organizer of the project is Crocus Expo, expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
Today MIOF is the largest national business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opens direct access to new clients: specialists exchange experience and strengthen business contacts, foreign companies find reliable partners for their work in Russia on a long term basis.
The exposition covers all segments of the optical industry: eyeglasses fashion (frames and sunglasses), eyeglass and contact lenses, care means for medical optics, various related accessories, diagnostic equipment, software for salons of optics, trade equipment for opticians, specialized optical editions and many other things.
Exhibitors
The largest companies of the Russian optical industry including Avvita, Inveco Holding, Marcolin Rus, Megalopolis, New Optics, Optic Dias and others are among participants of the MIOF September edition. There are also debutants of the 2019 SkyOptix laboratory, GRESSO, OCULISTICA, Podstavka.net. Exhibitors geography covers Belarus, Great Britain, Germany, Italy, Canada and Russia. Several producers represent China.
Calendar of events
The Business and Educational Forum featuring events of various formats (seminars, training courses, presentations and etc.) forms an integral part of the MIOF exposition annually. This year the 3rd scientific and practical conference on children's ophthalmology and optometry Kids Vision, sponsored by Galereya Ochkov company, will be also held September 10 and 11 within the frames of the trade fair.
Kids Vision will cover issues related to implementation of the following tasks: distribution of information on protection of children's vision, preventive measures and treatment of ophthalmologic diseases; rendering of charitable help to children from underprovided families which needed a complicated eye treatment. The opening ceremony of the conference will take place September 10 at 10:00.
The myopia rate remains high in the majority of countries of the world. The main reasons for this are a lack of physical exercise and the prolonged use of digital devices among young consumers. Several reports within the frames of the Kids Vision conference will be devoted to the problem. For example, Rano Ibragimova, an ophthalmologist, PhDs in medicine and the medical consultant of Essilor-LUIS-Optica, will speak September 10 at the conference with the Pandemic of Myopia is a Reality. Review of Methods of Control of Progressive Myopia report. Andrey Shmakov, PhDs in medicine, Doctor Lenses Consulting company CEO, will also speak about the problem in his report Evolution and Evolution Orthokeratology in Russia: Effective Help for Children and Adolescents with Progressive Myopia.
A charity event for aniridia patients and albinos children with participation of the MOK-BBGR and the Galereya Ochkov companies will take place within the frames of the Kids Vision conference. New sponsors joined them in 2019: an agreement on rendering services in selection of frames and to the order of lenses for albinos has been concluded with Optical Net, on distribution of cases for frames with Eyetech Optical and on handover of frames with Armati group.
A number of lectures within the frames of the Educational Forum will cover certain issues related to technical methods of work with famous brands. M.A. Kulikova, Rodenstock Rus professional consultant for ophthalmic issues), will speak on the topic Innovative and Exclusive Optical Products from the company Rodenstock (Germany). The Increase in Professional Status and Profit of Ooptical Salon. Sebastien Pinard, International Marketing department and training unit lenses for eyeglasses Nikon manager, will make a lecture Solution from Nikon When You Have a Complex Spectacle Correction.
Traditionally in September the MIOF management and the Market Assistant Group company announce the beginning of preparation to the Golden Lorgnette contest within the frames of the business program. So the organizers will tell about terms and regulations of the contest for the Russian National Award Golden Lorgnette 2020 and review successful cases from the project participants.
Professionals of the optical industry producers, suppliers, representatives of trading companies and science, employees of the medical branch highly appreciate conditions created for their effective work, noting that MIOF is a really significant event for the branch.
Participation in the project provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
See you in Crocus Expo!
POST RELEASE
24th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
Figures and facts (Spring’19):
Exhibition space: more than 8 600 sq m
Exhibitors: 110
Participants’ geography: Belarus, Canada, China, Great Britain,
Greece, Italy, Kazakhstan, Serbia, the Netherlands and Turkey
Russian regions: 16
Visitors: more than 3 000
The 24th Moscow International Optical Fair (MIOF), the leading branch event which twice a year incorporates on the same platform about 3 000 specialists from the sphere of medical optics and ophthalmology, was accommodated in Crocus Expo February 12 through 14, 2019. The organizer of the project was Crocus Expo, expo venue which ranked at the top among exhibition centers of Russia and Eastern Europe.
Exhibitors
118 companies from Russia, Belarus, Canada, China, Great Britain, Greece, Italy, Kazakhstan, Serbia, the Netherlands and Turkey participated in the trade fair. The exhibitors presented to the visitors’ attention novelties in all segments of the industry: eyeglasses, lenses, professional equipment and software for opticians and many other things, including the latest collections of sunglasses of the leading European and Asian producers by the forthcoming spring and summer season.
The largest companies of the Russian optical industry including Avvita, Inveco Holding, Markiza Project, Marcolin Rus, Megalopolis, New Optics, Optic Dias, Intermir Group and debutants of the 2019 edition – Fedon, Grossoptic, Novalex, Oliver Wood, GLAZko eyeglasses studio, SunCity, Five Islands, Burma, OptProject and others – displayed their products at the exposition.
Opening ceremony
The Gala Opening ceremony of the 24th Moscow International Optical Fair (MIOF) took place February 12, 2019. Milan Starcevich, GrossOptic Group of Companies Director general and Founder; Caroline Abram, Designer and Caroline Abram brand Founder; Elena Yakutina, Market Assistant Group Director general and Sergey Egorychev, Crocus Expo department of special exhibition projects Director, made welcome speeches to the visitors, MIOF partners and exhibitors.
Business program
The dense and topical program of the Business and Educational Forum formed an integral part of the MIOF exposition. Among its events are seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of customers needs in new eyewear products identification and the latest methods of patient examination were presented to the audience.
One of the most awaited events became the visit of Caroline Abram, French Designer and homonymous brand Owner. Her press conference The Important Role of Opticians Consultants in the Optical Industry was held February 12.
Lectures of representatives of eyeglass lenses manufacturers were traditionally held within the frames of the Forum: Louis Hue (-BBGR), T.K. Kuschel (Rodenstock GmbH, Germany), M.L. Petrukhina (Nikon), U.V. Diadina (Hoya Lens Russia) and others. The joint charity event was also organized by the Hoya Lens Russia and WorldVita, the Children’s relief Fund, within the frames of MIOF 2019. Spring. The purpose of the event is to raise funds for children with serious, rare, hard to cure diseases and to provide them an opportunity to undergo treatment in Russian and foreign medical institutions with the highest indicators of recovery.
Martin Conway – a world famous practical man and lecturer in the sphere of contact correction – Scientific consultant of Contamac, FBCLA, FIACLE (UK) gave the lecture The Development of a New Material for Gas-permeable Contact Lenses with Hyper DK-index February 13.
Markiza Project invited a special guest Marco Boscolo, Master and Frames designer from Bottega Veneta Fashion house, who hold master classes on frames making. The eyewear of the brand is handmade in Italy and Japan. The production process is based on traditional methods and skillful hands of masters using the best materials – from Bottega Veneta leather of the highest quality and up to premium Mazzucchelli acetate or Japanese titanium.
Special attention was given to optical business marketing. N.V. Seredinskaya, Glasses Gallery Director general, told about school psychology for the owner of optics Understanding the Safety Reputation of the Three Components of Success of Modern Market. E.V. Toporova, Victoriya Opticians Chain Deputy director (Kirov), and T.N. Proskurina, Premium Optical Salons Tamara Director (Novosibirsk), told about sales organization and promoting the shop on social networks. Philippe Ravidat (France), Spine Optics Export director and optical industry Business guru, explained why one’s competitors attract buyers three times cheaper. Elena Yakutina, Coach of the International Optical Business School, continued lectures about the best strategy to maximize average ticket and practice and automation of processes.
Golden Lorgnette, Russian National award
The 5th Jubilee Ceremony of awarding the Golden Lorgnette, National award in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, winners took place February 12, 2019 within the frames of the fair. Golden Lorgnette is one of the Russian most prestigious specialized awards which designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the branch.
Expert panel of judges declared winners in the following nominations:
Participation in the Moscow International Optical Fair provided a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. MIOF is an event for professionals, experts and producers, one of the biggest platforms for demonstration of the latest achievements in Russia. The exhibition served as an indicator of the branch state and tendencies of its further development, allowed to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
Kids Vision, the 3rd Scientific and Practical Conference on Children's Ophthalmology and Optometry, is to be held within the frames of the September edition of the Moscow International Optical Fair (MIOF) in 2019.
Welcome to the MIOF 2019. Autumn – September 10 through 12 in Crocus Expo!
PRESS RELEASE
24th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
Figures and facts (Autumn 2018):
Exhibition space: > 8 600 sq m
Exhibitors: 110
Participants geography: Belarus, Great Britain,
Greece, Italy, Canada, China, Netherlands, Russia
Russian regions: 16
Visitors: > 3 000
The 24th Moscow International Optical Fair (MIOF), the leading branch event which twice a year incorporates on the same platform about 3 000 specialists from the sphere of medical optics and ophthalmology, will be accommodated in Crocus Expo February 12 through 14, 2019. The organizer of the project is Crocus Expo, expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.
“Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade, – Andrey Bortsov, Director Crocus Expo, noted in the welcome address to partners, exhibitors and guests of the fair, – Due to a large number of professionals among visitors the participation in the trade fair opens direct access to new clients: specialists exchange experience and strengthen business contacts, foreign companies find reliable partners for their work in Russia on a long term basis”.
Exhibitors
At MIOF February edition 118 companies from Russia, Belarus, Great Britain, Italy, Kazakhstan, China, Serbia and Turkey will present to attention of the visitors novelties in all segments of the industry: eyeglasses, lenses, professional equipment, software for opticians and many other things, including the latest collections of sunglasses of the leading European and Asian producers by the forthcoming spring and summer season.
The largest companies of the Russian optical industry including Avvita, Inveco Holding, Markiza Project, Marcolin Rus, Megalopolis, New Optics, Optic Dias and debutants of the 2019 edition will exhibit at the trade fair. Foreign and Russian brands including Fedon, Grossoptic, Novalex, Oliver Wood, SunCity, Five Islands, Burma, Opt Project and others will display their products at the fair.
Business program
The program of the Business and Educational Forum will form an integral part of the MIOF exposition. The program features events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient examination will be presented to the audience.
One of the most awaited events is the visit to Moscow of Caroline Abram, French designer and the brand owner. Her press conference The Important Role of Opticians Consultants in the Optical Industry will take place on February 12 at 14:35.
Martin Conway, scientific consultant of Contamac, FBCLA, FIACLE (UK) will give a lecture The Development of a New Material for Gas-permeable Contact Lenses with Hyper DK-index February 13. Martin Conway is a world famous practical man and lecturer in the sphere of contact correction. He participates in world scientific conferences which take place in Europe, Asia, North and South America, the Middle East. In Russia the expert cooperates with the Moscow Scientific Research Institute of Eye Diseases named after Helmholtz.
Markiza Project expects a special guest Marco Boscolo, master and frames designer from Bottega Veneta Fashion house. The designer will hold master classes on frames making at the Bottega Veneta stand February 12 and 13. The eyewear of the brand is handmade in Italy and Japan. The production process is based on traditional methods and skillful hands of specialists who use the best materials – from Bottega Veneta leather of the highest quality and up to premium Mazzucchelli acetate and Japanese titanium.
Armati Group expects the arrival of Robert William Morris (Great Britain), the owner of the homonymous trade mark William Morris London, who will present the new 2019 collection. Gili Shani, a famous German photographer, ideologist of Kreuzberg Kinder brand, will be also available at the stand. Every registered visitor will have an opportunity to get professional photos with brands eyewear on.
Special attention is given to optical business marketing. N. Seredinskaya, Director General of Glasses Gallery, will tell about school psychology for the owner of optics Understanding the Safety Reputation of the Three Components of Success of Modern Market. E. Toporova, Deputy Director of Victoriya opticians chain (Kirov), and T. Proskurina, Director of premium optical salons Tamara (Novosibirsk), will tell about organization of sales and about promoting the shop on social networks: performance evaluation. Philippe Ravidat, Export Director of Spine Optics (France) and business guru of optical industry, will explain why seven of your competitors attract buyers three times cheaper. E. Yakutina, coach of the International School of Optical Business, will continue lectures about the best strategy to maximize average ticket and about practice and automation of processes.
Lectures of eye glass lenses manufacturers representatives will be traditionally held within the frames of the forum: Louis Hue (-BBGR), T. Kuschel (Rodenstock GmbH, Germany), M. Petrukhina (Nikon), U. Diadina (Hoya Lens Russia) and others.
The awarding ceremony for the winners of Golden Lorgnette, the Russian National Award in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population in 2018 will also take place within the MIOF frames.
Professionals of the optical industry – producers, suppliers, representatives of trading companies and science, medical branch employees – highly appreciate conditions for effective work created by organizers of MIOF, noting that the exhibition is a really significant event for the branch.
Official opening ceremony of the 24th Moscow International Optical Fair (MIOF) will take place February 12 at 12:00 (Crocus Expo, Pavilion 2, hall 8).
POST RELEASE
23rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
Figures and facts:
Exhibition space: more than 8 600 sq m
Exhibitors: 110
Exhibitors geography: Belarus, Great Britain,
Greece, Italy, Canada, China, the Netherlands, Russia
Regions of the Russian Federation: 16
Visitors: about 3 000
The 23rd Moscow International Optical Fair (MIOF), a key business expo event for all specialists in the field of optometry, medical production and also fashionable collections of eye glasses and frames, was held September 11 through 13 in Crocus Expo. The organizer of the project is Crocus Expo which ranks at the top and holds leading positions among expo venues of Russia and Eastern Europe.
The MIOF platform project traditionally unites the leading distributors of world brands of medical optics, representatives of chain stores distributing optical products (wholesale and retail), experts in the field of optometry, ophthalmologists, experts in the field of protection of sight and representatives of specialized mass media.
Exhibitors
110 companies from 8 countries of the world (Belarus, Great Britain, Greece, Italy, Canada, China, the Netherlands, Russia) and 16 regions of the Russian Federation (Moscow and the Moscow region, St. Petersburg, Sevastopol, the Vladimir, Nizhny Novgorod, Rostov, Samara, Sverdlovsk, Tomsk, Volgograd, Novosibirsk, Rostov, Tambov, Yaroslavl regions, Primorsky Krai and the Republic of Crimea) displayed their collections at the September edition of the trade fair.
Opening ceremony
Official opening ceremony of the 23rd Moscow International Optical Fair (MIOF) took place September 11. Bruno Palmegiani, designer and art director of Avanglion and Sover (Einar Group Ltd., Hungary); Alessandra Salimbene, Charismatica Ltd. Director and creator of Police brand, President Expophoto Cultural Association; and Elena Yakutina, Director General Market Assistant Group, made welcome speeches at the ceremony.
Business program
MIOF 2018. Autumn program featured more than 40 events of various formats: lectures, seminars, presentations and many other things.
The 2nd scientific and practical conference on children's ophthalmology and optometry Kids Vision became the highlight of the MIOF business program. The conference covered issues related to implementation of the following tasks: distribution of information on protection of children's vision, preventive measures and treatment of ophthalmologic diseases; rendering of charitable help to children from underprovided families which needed a complicated eye treatment.
The fund raising was also intended for the opening of kids eye care offices, for charitable contribution to funds for support of children with ophthalmologic diseases, for creation and promotion of the National program of sight protection (children). A number of companies made their practical contribution to the program intended for children suffering aniridia (a rare genetic pathology): constantly checked aniridia patients, provided lenses for special eyeglasses production; provided frames and did surgeries to aniridia patients.
Speakers presented to attention of the audience the latest practices in the sphere of sales and management of optical business at the business and educational forum. Besides September 11 the lecturer from Italy Alessandra Salimbene, Charismatica Ltd. Director, Expophoto Cultural Association President, gave two lectures on digital marketing in optics.
The attendees had an opportunity to get acquainted with the practice of difficult medical lenses selection, new products in the Russian market and the latest fashionable trends in the segment of frames and sunglasses.
Press conference on fashionable tendencies in design of frames and sunglasses was held September 12. Olga Mosheeva, Director Optical MAGAZINE PH, made the opening speech at the event. Bruno Palmegiani, designer and art director of Avanglion and Sover (Einar Group Ltd., Hungary), and Franco Antonov, CEO of Luxary Trends, made presentations of collections at the press conference. Franco Antonov presented also Catherine De Medici, Pugnale, Philipp Plein, LaMarca and Amen brands from the company’s portfolio.
Participation in the trade fair provided a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition served as an indicator of the branch state and tendencies of its further development, allowed to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
The 24th Moscow International Optical Fair (MIOF) will be accommodated in Crocus Expo February 12 through 14, 2019.
PRESS RELEASE
23rd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 23rd Moscow International Optical Fair (MIOF), a key business expo event for all specialists in the field of optometry, medical production and also fashionable collections of eye glasses and frames, will run September 11 through 13 in Crocus Expo.
The MIOF platform project traditionally unites the leading distributors of world brands of medical optics, representatives of chain stores distributing optical products (wholesale and retail), experts in the field of optometry, ophthalmologists, experts in the field of protection of sight and representatives of specialized mass media.
110 companies from 7 countries of the world (Belarus, Italy, China, Great Britain, Greece, the Netherlands and Canada) and 16 regions of Russia (Moscow and the Moscow region, St. Petersburg, Sevastopol, the Vladimir, Nizhny Novgorod, Rostov, Samara, Sverdlovsk, Tomsk, Volgograd, Novosibirsk, Rostov, Tambov, Yaroslavl regions, Primorsky Krai and the Republic of Crimea) will display their collections at the September edition of the trade fair. The participants will demonstrate not only the latest developments in the numerous segments of the optical industry but also fresh design solutions, in particular, new collections of sunglasses from the leading European and Asian producers by the forthcoming season.
The special value of the fair is in a possibility of conclusion of direct and favorable contracts between representatives of wholesale and retail trade, producers and suppliers of well-known global and exclusive optical brands right on site.
Official opening ceremony of the 23rd Moscow International Optical Fair (MIOF) will take place September 11 at 12:00 p.m.
MIOF organizers traditionally prepare a highly topical business and educational program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction. MIOF 2018. Autumn’s program features more than 40 events of various formats: lectures, seminars, presentations and many other things.
The 2nd scientific and practical conference on children's ophthalmology and optometry Kids Vision will become the highlight of the MIOF business program. The conference is intended on the implementation of the following tasks: distribution of information on protection of children's vision, preventive measures and treatment of ophthalmologic diseases; rendering of charitable help to children from underprovided families which need a complicated eye treatment.
Speakers will present to attention of the audience the latest practices in the sphere of sales and management of optical business at the business and educational forum. Besides September 11 the lecturer from Italy Alessandra Salimbene, Charismatica Ltd. Director, Expophoto Cultural Association President, will give two lectures on digital marketing in optics (Digital charisma: effective communications online and off-line in today's optical center and Digital marketing in optics. The new consumer: how to sell in the era of digital). The lectures are intended for those who are involved into activity in the internet space or consider the possibility of digitalization of their business.
Press conference on fashionable tendencies in design of frames and sunglasses will be held September 12. Olga Mosheeva, Director Optical MAGAZINE PH, will make the opening speech at the event will take place. Bruno Palmegiani, designer and art director of Avanglion and Sover (Einar Group Ltd., Hungary), and Franco Antonov, CEO of Luxary Trends, will make presentations of collections at the press conference. Franco Antonov will also present Catherine De Medici, Pugnale, Philipp Plein, LaMarca and Amen brands from the company’s portfolio.
Professionals of the optical industry – producers, suppliers, representatives of trading companies and science, employees of the medical branch – highly appreciate conditions for effective work created by organizers of MIOF, noting that the exhibition is a really significant event for the branch.
The entrance ticket to the fair will cost 250 RUB
POST RELEASE
22nd Moscow International Optical Fair (MIOF)
The 22nd Moscow International Optical Fair (MIOF), one of the most significant events in the segment of medical optics and ophthalmology, ran February 14 through 16 in Crocus Expo and opened the annual calendar of exhibitions in the field of optometry, medical production and also fashionable collections of eye glasses and frames.
The project united the leading distributors of world brands of medical optics, representatives of chain stores distributing optical products (wholesale and retail), experts in the field of optometry, ophthalmologists, experts in the field of protection of sight and representatives of specialized mass media.
The Official Opening Ceremony of the 22nd Moscow International Optical Fair was held within the frames of the project. Participants of the ceremony:
“Participation of our foreign partners in the business forum is a good indicator for the MIOF project development”, – underlined Sergey Egorychev, Director of the Crocus Expo Department of special exhibition projects. Foreign guests have noted opportunities opened by the MIOF for new optical brands promotion in the Russian market and search of distributors by foreign companies for work in Russia on a long-term basis.
Exposition
The MIOF. Spring 2018 participants’ geography covered Belarus, Germany, Israel, Italy, China, Russia, France, Switzerland and Japan. Novelties and the latest developments were presented by national companies from 14 regions of the country: Moscow and the Moscow region, the St. Petersburg, Sevastopol, Vladimir, Volgograd, Vologda, Novosibirsk, Rostov, Samara, Smolensk, Tambov, Tomsk, Yaroslavl regions, Republics of Bashkortostan, Crimea and Mari El. All in all 113 exhibitors displayed their goods and services within the frames of the project.
The visitors traditionally saw top players of the optical market – Markolin-Rus, Optic Dias, Inveco, Avvita, Markiza Project, Megalopolis, New Optics and many others. Besides, new exhibitors annually join the project. This spring Visionix Rus, Vista, NeoVision, Pro Snow, Staylmark, REAL KAR for the first time participated in MIOF.
Business program
MIOF organizers traditionally prepared a highly topical business and educational program during which experts had an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction.
In particular Martin Conway (Great Britain), world famous practical man and lecturer in the sphere of contact correction and scientific consultant at Contamac, FBCLA, FIACLE, made a number of lectures to the forum attendees: Materials for contact lenses – a look to the future, The problem of selection of CL for keratoconus and The selection of scleral lenses is a complicated simplicity. Martin Conway participates in world scientific conferences which take place in Europe, Asia, North and South America, the Middle East. In Russia the expert cooperates with the Moscow Scientific Research Institute of Eye Diseases named after Helmholtz.
The speakers at the MIOF. Spring 2018 program were the scientific community representatives from around the world including: Tatyana Kuschel, Rodenstock GmbH (Germany) – Unprecedented eye protection: new material and a new cover PRO410 & Solitaire Protect PRO 2 from Rodenstock; Zoya Kudelinski, Rodenstock GmbH (Germany) – Announcement of innovative products Rodenstock. Lenses. Rim; Louis Hue (France) – Night Drive Boost: a new coating for night driving from BBGR company; Julián Rocabruna, Indizen Optical Technologies (Spain) – Technology sales of premium spectacle lenses; Robert William Morris, William Morris London (UK) – English optics in the world of fashion.
The IV Gala Awarding Ceremony for the winners of the Golden Lorgnette Contest took place February 14, 2018. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the branch. 27 enterprises participated in the contest (98 applications from 47 entities totally).
The winners of the Golden Lorgnette 2018 contest:
Being an international communication platform, the MIOF project makes an important contribution to the professional development and professional level of the Russian ophthalmologists and optometrist. In February 2018 the exhibition was attended by more than 2 000 people from medical, trade, pharmaceutical and other spheres.
The 23rd Moscow International Optical Fair will be held September 11-13, 2018.
See you in Crocus Expo!
PRESS RELEASE
22nd MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 22nd Moscow International Optical Fair (MIOF) which will run February 14 through 16 in Crocus Expo will open the annual calendar of exhibition events in the field of optometry, medical production and also fashionable collections of eye glasses and frames.
113 participants’ geography of MIOF. Spring 2018 covers Belarus, Germany, Israel, Italy, China, Russia, France, Switzerland and Japan. Novelties and the latest developments will be presented by national companies from 14 regions of the country: Moscow and the Moscow region, the St. Petersburg, Sevastopol, Vladimir, Volgograd, Vologda, Novosibirsk, Rostov, Samara, Smolensk, Tambov, Tomsk, Yaroslavl regions, Republics of Bashkortostan, Crimea and Mari El.
The visitors will traditionally see top players of the optical market – Markolin-Rus, Optic Dias, Inveco, Avvita, Markiza Project, Megalopolis, New Optics and many others. Besides, new exhibitors annually join the project. This spring Visionix Rus, Vista, NeoVision, Pro Snow, Staylmark, REAL CARE will for the first time take part in MIOF.
The project unites the leading distributors of world brands of medical optics, representatives of chain stores distributing optical products (wholesale and retail), experts in the field of optometry, ophthalmologists, experts in the field of protection of sight and representatives of specialized mass media.
A number of Russian premieres and novelties presentations which will set the trend for the forthcoming season are expected to be held in the Fashion Showcase sector. A special place will be allocated to collections of sunglasses in anticipation of the spring and summer season.
Techno-zone will present the latest developments and innovative solutions from companies specializing in production and deliveries of ophthalmologic, optometric equipment and eyeglass lenses.
The special value of the fair is in a possibility of conclusion of direct and favorable contracts between representatives of wholesale and retail trade, producers and suppliers of well-known global and exclusive optical brands right on site.
MIOF organizers traditionally prepare a highly topical business and educational program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction.
In particular Martin Conway (Great Britain), world famous practical man and lecturer in the sphere of contact correction and scientific consultant at Contamac, FBCLA, FIACLE, will make a number of lectures to the forum attendees: Materials for contact lenses – a look to the future; The problem of selection of CL for keratoconus and The selection of scleral lenses is a complicated simplicity. Martin Conway participates in world scientific conferences which take place in Europe, Asia, North and South America, the Middle East. In Russia the expert cooperates with the Moscow Scientific Research Institute of Eye Diseases named after Helmholtz.
The speakers at the MIOF. Spring 2018 program are representatives of the scientific community from around the world including:
The Awarding Ceremony for the winners of the Russian National Award Golden Lorgnette in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population in 2017 will take place within the frames of the fair.
Professionals of the optical industry – producers, suppliers, representatives of trading companies and science, employees of the medical branch – highly appreciate conditions for effective work created by organizers of MIOF, noting that the exhibition is a really significant event for the branch.
Official opening ceremony of the 22nd Moscow International Optical Fair (MIOF) will take place February 14 at 12:00 p.m. in hall 15 of the Crocus Expo third pavilion.
Online registration which provides representatives of optical industry an opportunity to get a free entrance ticket is available at the official website of the fair.
Note! Deadline for online registration is February 13 at 08:00 p.m. (Moscow time).
POST RELEASE
21st MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 21st Moscow International Optical Fair (MIOF), a significant event for the professionals of the optical industry which united about 4000 specialists, was held September 19 through 21 in Crocus Expo.
The project incorporated the leading distributors of world brands of medical optics, representatives of chain stores distributing optical products (wholesale and retail), experts in the field of optometry, ophthalmologists, experts in the field of protection of sight and representatives of specialized mass media.
95 companies from 12 regions of Russia (Moscow, St. Petersburg, the Moscow region, Vladimir, Volgograd, Kaluga, Nizhny Novgorod, Novosibirsk, Rostov, Tambov, Tomsk and Yaroslavl regions and the Republic of Crimea) and foreign countries (Italy, China, Belarus and others) displayed the latest developments in the sphere of optics and design trends of the forthcoming season on the platform of MIOF. Autumn 2017.
Visitors, representatives of wholesale and retail companies, ophthalmologists and businessmen, not only saw products and services offered by top players of the optical market (Marcolin-Rus, Optic Días, Inveco, Avvita, Megalopolis, Markisa Project, New Optica and many others), but got acquainted with MIOF debutants (Einar Group LTD, Franko Gaetano, Spunky studio, Optic System Trade, Optiland Eyewear, Opti-Tech, PRIOR Optika, Rebel EyeWear and Techno-Tape).
The Official opening ceremony of the 21st Moscow International Optical Fair took place September 19 at 12:00 p.m. The ceremony was presented by Serguei Egorychev, Director of Special exhibition projects Department. Participants of the ceremony:
The scientific and practical conference on children's ophthalmology and optometry KIDS VISION which took place in Russia for the first time became the highlight of the MIOF business program. The main idea of the event is a charity program intended for children from underprovided families which need a difficult treatment and eye surgery. The conference was intended on the implementation of the following tasks: distribution of information on protection of children's vision, preventive measures and treatment of ophthalmologic diseases; rendering of charitable help to children from underprovided families which need a complicated eye treatment.
The fund raising was also intended for the opening of kids eye care offices, for charitable contribution to funds for support of children with ophthalmologic diseases, for creation and promotion of the National program of children sight protection. Funds for operational treatment had been transferred to the first patient Mischa Rozhevsky. Besides MOK Company, SAFILO CIS, Lenses Hoya Rus have prepared a batch of glasses with a photochromic film and blueblockers for children with an aniridia (a rare genetic pathology).
MIOF comprised an exhibition of innovative projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, technologies and solutions aimed at efficient use of resources. Participation in the trade fair became a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They were well prepared to discuss business in the Russian market and to close a deal on-site.
Fashion Showcase, a separate exposition section, demonstrated vividly the latest tendencies in the eyeglass fashion. Besides attendees of the Mirror. Trends in Optics Fashionable Season Spring-Summer of 2018 press conference were the first to see the latest collections from Avvita, AlHeMer ptic, Lafont and Kering Group.
MIOF makes a powerful contribution to the improvement of specialists’ professional level, it acquaints with the most important achievements of the branch, demonstrates design tendencies, influences the formation of optical shops’ assortment, promotes establishment of new and strengthening of existing business contacts. It is a successful business platform for the conclusion of favorable contracts and establishment of perspective partnership.
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PRESS RELEASE
21st MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 21st Moscow International Optical Fair (MIOF), a significant event for the professionals of the optical industry, will be held September 19 through 21 in Crocus Expo.
The project unites the leading distributors of world brands of medical optics, representatives of chain stores distributing optical products (wholesale and retail), experts in the field of optometry, ophthalmologists, experts in the field of protection of sight and representatives of specialized mass media.
95 companies from 12 regions of Russia (Moscow, the Moscow region, St. Petersburg, Vladimir, Volgograd, Kaluga, Nizhny Novgorod, Novosibirsk, Rostov, Tambov, Tomsk and Yaroslavl regions, the Republic of Crimea) and foreign countries (Italy, China, Belarus and others) will display the latest developments in the sphere of optics and design trends of the forthcoming season on the MIOF. Autumn 2017 fairgrounds.
Visitors, representatives of wholesale and retail companies, ophthalmologists and businessmen will see not only products and services offered by top players of the optical market (Marcolin-Rus, Optic Días, Inveco, Avvita, Megalopolis, Markisa Project, New Optica and many others), but will also get acquainted with MIOF debutants (Einar Group LTD, FRANKO GAETANO, Spunky studio, Optic System Trade, Optiland Eyewear, Opti-Tech, PRIOR Optika, Rebel EyeWear and TECHNO-TAPE).
MIOF will comprise an exhibition of innovative projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, the companies’ technologies and solutions aimed at efficient use of resources. Participation in the trade fair is a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They will be well prepared to discuss business in the Russian market and to close a deal on-site.
The scientific and practical conference on children's ophthalmology and optometry KIDS VISION which will take place in Russia for the first time will become the highlight of the MIOF business program. The conference is intended on the implementation of the following tasks:
KIDS VISION conference features plenary sessions and sections Rare Eye Diseases, New Technologies in Pediatric Ophthalmology and Strabismological devoted to two main thematic directions: optometric and surgical/medical.
Fashion Showcase, a separate exposition section, will demonstrate vividly the latest tendencies in the eyeglass fashion. Besides attendees of the Mirror. Trends in Optics Fashionable Season Spring-Summer of 2018 press conference will be the first to see the latest collections from Avvita, Alhemer ptic, Lafont and Kering Group.
The Official opening ceremony of the 21st Moscow International Optical Fair will take place September 19 at 12:00 p.m. in Crocus Expo Pavilion 3 (hall 15).
Online registration which provides representatives of the optical industry with a free admittance is available at the official exhibition website.
The project is intended for specialists! There will be no retail sale!
POST RELEASE
20th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The anniversary 20th Moscow International Optical Fair (MIOF), the leading B2B project of the branch and the main business platform for the specialists of Russian and foreign companies, was held February 15 through 17 in Crocus Expo. More than 3 500 specialists came to the exposition and participated in the events within the business program.
104 companies participated in the project. Representatives from 14 regions of Russia (Moscow and the Moscow region, St. Petersburg, Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Rostov, Tambov, Yaroslavl regions, Khabarovsk Krai, republics Crimea and Bashkortostan) and 6 foreign countries (Belarus, Italy, Russia, China, Turkey and Ukraine) displayed not only their latest developments in all directions of the optical industry (eyeglasses, lenses, professional equipment, software for optician’s and many other things), but also fresh design ideas, in particular, new collections of sunglasses from leading European and Asian producers intended for the forthcoming spring and summer season.
The official opening ceremony of the 20th Moscow International Optical Fair took place February 15. The ceremony was presented by Serguei Egorychev, Department of special exhibition projects director.
Participants of the ceremony welcomed the exhibitors and guests of the event:
MIOF organizers traditionally prepared a highly topical business and educational forum program during which attendees had an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction. Representatives of Hoya Lens Rus told about new products within the frames of the seminar on progressive lenses.
Seminars Emotional Communication with the Customer in the Shop and Become Superproducer (two parts) took place February 16. The seminars were held by Ercole Renzi (Italy), an internationally acknowledged marketing expert in optical market. Ercole Renzi is one of the most famous lecturers and experts in the field of optical marketing and management in the world, a regular participant of international optical exhibitions and trade fairs, has a number of publications in the professional media, the author of a number of books on optical marketing and sales. 156 attendees participated in the event.
The Awarding Ceremony for the winners of the 3rd Russian National Award in the optical industry Golden Lorgnette for achievements in the field of new technologies promotion, sight protection and professional service of the population took place within the frames of the program. The award is designed to recognize the most important individuals and companies for providing excellent service, fostering innovation and spreading awareness of the optical sphere. Participants of the contest promoted their corporate image, products and services as well as created greater market awareness in the market segment throughout Russia.
The MIOF exhibition management office and the Market Assistant Group agency with assistance of the Ministry for Healthcare of Russia were the organizers of the award. Representatives of the companies nominees, participants and guests of the fair, representatives of wholesale and retail companies from Russia, Belarus, Germany, Italy, Korea, Turkey, the USA and France, more than 20 representatives of mass media gathered in Backstage restaurant.
The ceremony was presented by Serguei Egorychev and Elena Yakutina. Pierric Bonnard, Trade Commissioner and Head of Business FranceinRussia (Business France Russie) spoke at the awarding ceremony. Besides BusinessFrance became the official partner of the Golden Lorgnette National Award. 47 companies from all regions of Russia took part in the contest, 21 projects were nominated in 12 categories.
There were declared winners in the following nominations:
MIOF is the main platform in Russia for the work of the optical market professionals – for the conclusion of contracts, establishment of new contacts, and exchange of experience. Presentations of new collections of frames, corrective and contact lenses, equipment for specialized retail chains and salons take place at the fair.
The 21st Moscow International Optical Fair will run September 19 through 21, 2017
in Crocus Expo.
PRESS RELEASE
20th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The anniversary 20th Moscow International Optical Fair (MIOF), the leading B2B project of the branch and the main business platform for the specialists of Russian and foreign companies, will be held February 15 through 17 in the Crocus Expo International Exhibition Centre.
The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed.
The optical industry is a part of the health care industry and thus special quality requirements, accuracy of measurements and diagnostics are applied to its products and services. At the same time corrective glasses and sunglasses, color contact lenses and other optical products serve as irreplaceable fashionable accessories. A variety of materials and modern technologies provide ample opportunities for creation of new models and each premiere of the optical exhibition is also an event in the world of design!
104 companies will participate in the project. Representatives from 13 regions of Russia (Moscow and the Moscow region, St. Petersburg, the Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Rostov, Tambov, Yaroslavl regions, Khabarovsk area, Republics of Crimea and Bashkortostan) and 5 foreign countries (Belarus, Italy, China, Turkey and Ukraine) will display not only the latest developments in all directions of the optical industry (eyeglasses, lenses, professional equipment, software for optician’s and many other things), but also fresh design ideas, in particular, new collections of sunglasses from leading European and Asian producers intended for the forthcoming spring and summer season.
MIOF organizers traditionally prepare a highly topical business and educational forum program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction. Representatives of Hoya Lens Rus will tell about new products within the frames of the seminar on progressive lenses.
A variety of professional forums, contests and workshops will become another centre of attraction for key audience and an interesting source of publications in specialized and business press. A tight program of exhibition-related events enables to obtain comprehensive information on how to organize efficient and profitable business in line with all the requirements of the modern economy. Besides the results of 2016 in the optical retail will be summed up and new world tendencies in target audiences’ preferences will be defined within the frames of the business program.
The seminar held by Renzi Ercole, Head of SR ommunicazione (Italy) consulting company, will become the highlight of the program.
The Awarding Ceremony for the 3rd Russian National Award for achievements in the optical industry Golden Lorgnette winners will take place within the frames of the program. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent professional service for the population, fostering innovation and spreading awareness of the optical industry. Participants of the contest promote their corporate image, products and services as well as create greater market awareness in the market segment throughout Russia.
The Rodenstock Academy (this year the German company celebrates its 140th anniversary), the Russian Academy Medical Optics and Optometry (Moscow), the State Medical Technical College (St. Petersburg) and other educational institutions will compete in a new nomination The Educational Project of the Year.
In total about 50 companies from all regions of Russia took part in the contest last year.
Official Opening Ceremony of the 20th Moscow International Optical Fair will take place February 15 in hall 8 of the Crocus Expo IEC Pavilion 2.
Ticket for the fair period will cost 250 RUB.
Online registration which will provide representatives of optical industry an opportunity to get a free entrance ticket is available at the official website of the fair.
MIOF project is intended for specialists only! There will be no retail sales on the show site!
POST RELEASE
19th MOCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 19th Moscow International Optical Fair (MIOF), a key B2B event for specialists of the optical industry in Russia, was held September 13 through 15 in Crocus Expo IEC.
Large distributors of the leading world brands of medical optics and specialized equipment exhibited at the autumn edition of MIOF 2016: 89 companies from 12 regions of Russia (Moscow and the Moscow region, St. Petersburg, the Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Sverdlovsk and Yaroslavl regions, Krasnodar Krai, the republics of Crimea and Mari El) and foreign countries (Belarus, Italy and China).
Visitors, representatives of wholesale and retail companies, ophthalmologists and businessmen, saw not only products and services offered by top players of the optical market (Marcolin-Rus, Optic Dias, Inveco, Avvita, Megalopolis, Markisa Project, New Optica and many others), but got acquainted with MIOF debutants’ (Pervoye Atelie Yuvelirnykh Oprav, Opt Fabruk, Panfundus, Picasso Group, Vega Optika, Zvezda Vostoka and RUSPRODIZAYN) activity.
The number of specialists representatives of wholesale and retail companies, owners of optical products trading grounds, ophthalmologists who attended the 19th Moscow International Optical Fair made more than 3800 people thus the number of attendees increased by 31% compared to September 2015 edition.
The Official opening ceremony of the 19th Moscow International Optical Fair took place September 13 at 12:00 p.m. in hall 15 of the third pavilion. The ceremony was presented by Serguei Egorychev, Director Department of special exhibition projects. Participants of the ceremony:
All speakers noted that the trade fair provided the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed.
The contest for the National Award in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population Golden Lorgnette was traditionally held within the frames of the 19th Moscow International Optical Fair. The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician’s of Russia. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. Participants of the contest promote their corporate image, products and services as well as create greater market awareness in the market segment throughout Russia. The Awarding Ceremony for the winners will take place February 2017 at the next edition of the trade fair.
MIOF organizers traditionally prepared a highly topical business program during which experts had an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction.
MIOF comprised an exhibition of innovation projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, the companies’ technologies and solutions aimed at efficient use of resources. Participation in the trade fair was a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They were well prepared to discuss business in the Russian market and to close a deal on-site.
MIOF is the main platform in Russia for the work of the optical market professionals for the conclusion of contracts, establishment of new contacts, and exchange of experience. Presentations of new collections of frames, corrective and contact lenses, equipment for specialized retail chains and salons take place at the fair.
The 20th edition of the Moscow International Optical Fair will be held February 15 through 17, 2017.
See you in Crocus Expo IEC!
PRESS RELEASE
19th MOCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 19th Moscow International Optical Fair (MIOF), a key B2B event for specialists of the optical industry in Russia, will be held September 13 through 15 in Crocus Expo IEC.
The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry s demand and is a promotional opportunity not to be missed.
Large distributors of the leading world brands of medical optics and specialized equipment will exhibit at the autumn edition of MIOF 2016: 89 companies from 12 regions of Russia (Moscow and the Moscow region, St. Petersburg, the Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Sverdlovsk and Yaroslavl regions, Krasnodar Krai, the republics of Crimea and Mari El) and foreign countries (Belarus, Italy and China).
Visitors, representatives of wholesale and retail companies, ophthalmologists and businessmen, will see not only products and services offered by top players of the optical market (Marcolin-Rus, Optic Dias, Inveco, Avvita, Megalopolis, Markisa Project, New Optica and many others), but will get acquainted with MIOF debutants activity.
For example one of debutants is Pervoye Atelie Yuvelirnykh Oprav which will present for the first time at the Russian market complex of services of premium class design and production of anatomic frames made from precious materials.
A number of companies will exhibit national brands and products developed especially for the Russian market. A new Russian Woodsun brand (RUSPRODIZAYN) will display collections of sunglasses with frames made from natural wood and other materials. The design ideas of the brand are implemented by the artists of Abramtsevo art and industrial college named after V.M. Vasnetsov and thus Woodsun products become genuine works of art.
Leps Optica will display a collection of sunglasses from Gregory Leps. All sunglasses Gregory Leps have an unusual modern design, inherent in the very singer's unique style, which is more deeply emphasizes his uniqueness and charisma. The round shape of the eyepieces fast break into the lives of millions of people who want to emphasize their individuality and stand out from the crowd your vivid image.
MIOF organizers traditionally prepare a highly topical business program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction.
MIOF will comprise an exhibition of innovation projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, the companies technologies and solutions aimed at efficient use of resources. Participation in the trade fair is a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They will be well prepared to discuss business in the Russian market and to close a deal on-site.
The Official Opening Ceremony of the 19th Moscow International Optical Fair will take place September 13 at 12:00 p.m. in hall 15 of the Crocus Expo Pavilion 3.
Online registration, which will provide an opportunity to get free admittance to the optical industry representatives, is available on the official website of the fair.
Crocus Expo IEC Press Service
