What awaits visitors to the February edition of MIOF 2027?

The 40^th Anniversary Moscow International Optical Fair (MIOF) will be held February 16 through 18, 2027 at Crocus Expo!

The leading companies in the eyewear industry will once again gather at the country’s main venue to present to the event’s guests the new spring‑summer product lines from well‑known global eyewear brands, ophthalmic equipment and tools, eyewear accessories, as well as services and support for optical salons.

Participants of the MIOF Business and Educational Forum will discuss current issues of the eyewear  industry, topics related to the prevention and treatment of eye diseases, market research and business topics concerning marketing, sales in optics and staff training.

Fashion Showcase will present the latest trends in eyewear and frame design for the upcoming season to the guests of MIOF.

The Golden Lorgnette National Award ceremony will be held at the end of the first day of the exhibition on February 16.

The competition for the award is held in 9 nominations: Debut, Educational program of the Year, Innovation of the Year, Marketing project of the Year, Optical store of the Year, Chain of the Year, National production company, Optometrist of the Year, Ophthalmology Clinic of the Year.

The Golden Lorgnette Award Ceremony will take place at the banquet hall of the Fusion restaurant.

Subscribe to the MIOF channels on Тelegram and MAX, invite your colleagues and partners!

See you February 16 through 18 at Crocus Expo!