New season: HTS Europe brand collections at MIOF

Multiprofile HTS company presents an overview of the new collections of optical brands in its portfolio, which will be demonstrated at the MIOF exhibition.

In the new season, each brand affirms its own identity: from iconic Italian homes with their craft heritage to American sports classics and conceptual fashion runway designs. Below is a quick look at the key collections of the season and what defines each brand's character.

RETROSUPERFUTURE (RSF)

RSF Italian brand, founded in Milan, transforms the iconic silhouettes of the 60-70s, filigree improves and gets a new life in original color combinations and modern materials. Each glasses are still produced in Italy, which emphasizes the brand's commitment to quality and local production, and annual collaborations regularly fuel audience interest in the brand (for example, this year with the MAHARISHI Fashion House).

Maison Margiela (MM6) 

The main concept of the Maison Margiela Haute Couture house is built on a laconic style, deconstructivist aesthetics and pure architectural forms. The optical line belongs to the MM6, ready-to-wear line, designed for everyday use, in which the lack of ostentatious ornamentation and simplicity of the line turn it into a masterpiece.

Marni

Italian fashion house Marni brings its signature eclectic character to optics. This collection is addressed to an audience that perceives the optical accessory not only in terms of functionality, but also as an element of artistic expression. The signature combination of colors and shapes, recognizable in Marni clothing and accessories, is completely transferred to the brand's optical line.

L.G.R.

Brought memories and impressions from expeditions to South Africa, creatively reimagined and embodied in the philosophy of the L.G.R. collection. It is worth noting that all frames are still handmade from cellulose acetate, using technologies inherited from the classic Italian optical school. More and more celebrities are choosing L.G.R.

REVO

Sports American brand REVO, known since 1985 primarily for its patented lens mirror coating technology, originally developed to protect NASA spacecraft windows. The new collection combines practicality, manufacturability and high accuracy of image transmission with modern sports design of frames and ski masks.

CAPOTE

The CAPOTE brand occupies a niche position at the intersection of design and high quality workmanship: frames are handmade in Japan. The brand is addressed to an audience looking for a rare, recognizable accent in an optical accessory.

Welcome to stand А328!