Moscow International Optical Fair (MIOF)

September 23-25, 2026  /  CROCUS EXPO  /  Pavilion 2, hall 11


DAYS
HOURS

A new brand in the Herinckx Trade Solutions portfolio- Cutler and Gross!

17 September 2026

Cult British brand Cutler and Gross has joined the HTS portfolio.

Why Cutler and Gross?

  • Legendary British heritage: the brand was founded in 1969 and pioneered the transformation of glasses from a trivial medical product to a fashion accessory.

  • Decades-old production and attention to detail at every stage.

  • Recognizable design at the intersection of classic and bold character that shapes a wide line of frames and sunglasses for different styles and images.

  • Traditional plastic ear arm detail - a metal plate in the original Cutler and Gross design has become the hallmark of the collection.

A separate line will be a collaboration with the fashionable THE GREAT FROG English jewelry house, known for its gothic jewelry and millions of fans around the world. Cutler and Gross designers have creatively reimagined the distinctive design elements of jewelry and presented it in an optical collection.

Welcome to stand А328!