TONY MORGAN frames and sunglasses brand will participate in MIOF

TONY MORGAN frames and sunglasses brand will take part in MIOF, where it will present updated collections and bright novelties of the 2026 season. The brand's exposition will reflect its philosophy - creative freedom, bold design solutions and impeccable quality.

This year, TONY MORGAN collections have been replenished with models that combine current global trends with the brand's recognizable DNA. Visitors to the exhibition will be the first to get acquainted with new forms, innovative materials and fresh colors developed taking into account the needs of the professional optical market.

TONY MORGAN is a brand with a rich history that began in the 1950s with the idea of an individual approach to each frame. Over the decades, the brand has gone from copyright developments to international recognition. Today the brand unites eight collections: from the Creative Collection and the conceptual Concept Collection to the light Titanium Collection, the fashionable Fashion Collection, the classic Regular Collection, and the children's Junior Collection.

A new collection of TONY MORGAN Sunglasses - glasses that will not only protect your eyes from the sun, but also become the final touch in your image will be also showcased at the exhibition. Each collection is about character, emotion and freedom of expression.

Participation in MIOF confirms the strategic focus of the brand on developing partnerships, expanding the range and supporting optics with relevant, competitive collections. TONY MORGAN continues to follow its principle - to create frames that meet high standards of quality and design and remain commercially effective on the market.