Moscow International Optical Fair (MIOF)
February 18-20, 2026 /
23 September 2025
vvita will present at the MIOF exhibition a large-scale update of the collections of key brands:
Lenny Lance - impeccable classics and elegance
Mirella Mori - Italian refinement and style in every detail.
Nicoleta Buchi - bold forms and creativity
Rolles - innovative design and unique style.
Tera - trending sunglasses for the most stylish
Look - a recognizable brand with an impeccable reputation
Avvita will also bring the legendary German Rodenstock spectacle lenses to MIOF - a brand with an almost 150-year history of innovation and impeccable quality.
Rodenstock is a synthesis of centuries-old traditions and the latest technology:
high-precision biometric technologies and the use of artificial intelligence;
production in 14 countries and distribution in 85 countries;
more than a century of experience in German engineering and innovation.
Welcome to stand 450!