Moscow International Optical Fair (MIOF)

September 24-26, 2025  /  CROCUS EXPO  /  Pavilion 2, hall 11


DAYS
HOURS

СHOICE Eyewear brand will be presented at MIOF

12 February 2025

Welcome to the world of CHOICE Eyewear - a place where vibrancy and creativity meet to create something unusual and fresh!

The brand was founded in 2024 with one main goal: to create bold, bright and unique designs. Each accessory from CHOICE is not just glasses, it is a real work of art that emphasizes your individuality. CHOICE Eyewear models are designed for those who want to stand out and express themselves.

The CHOICE Eyewear collection is completely focused on medical frames, in the production of which only high-quality metal and acetate of the highest category are used. All frames are proudly made in Italy, highlighting the brand's commitment to exceptional craftsmanship and attention to details.

CHOICE is for those who are ready to be special. One will find a model that perfectly emphasizes the individual features of the face due to a wide range of models, a large selection of sizes and bright colors of frames. After all, life is full of colors - wear them with pride with CHOICE!

CHOICE glasses aren't just an accessory, they're a way to assert yourself and be confident in your choice.

Welcome to HTC stand А740 Хтс Рус!