Defender Eyewear brand will be displayed at MIOF
12 February 2025
The Defender brand, known for its reliability, innovation and timeless design, has a rich history that began in 1948 when the first Defender was produced in Solihull, West Midlands, UK. 70 years later, in 2017, appeared the first commercial collection of glasses under the Defender brand, which instantly won worldwide recognition.
Following the motto Above and Beyond, Defender Eyewear sets new standards in the optical industry, combining the best of British design and innovation with a pronounced male aesthetic. The brand's premium collections include iconic shapes, modern materials and trending colourways, complete with authentic details such as unique eyeglass British Design hinges and unobtrusive micro branding. Defender glasses offer versatility, confidence and a new take on men's fashion from modern acetate frames to sports models with a unique skull-fit design,.
Defender also pays great attention to sustainable development, believing that modern luxury should be environmentally friendly. The brand aims to achieve zero carbon emissions across its supply chain, products and operations by 2039. The company's UK production facilities are already certified carbon neutral (Carbon Trust) and global operations have reduced CO2 emissions by 46% per vehicle. In 2022, the Defender Eyewear collection introduced sustainable materials such as G850 Rnew and bio-acetate, and single-use plastic was completely excluded from the supply chain. Even demo lenses and frame cases are now biodegradable and ISO 15985:2014 and Green Leaf certified.
Defender Eyewear is not just a brand, it is style, quality and sustainability. Soon you will be able to get acquainted with this unique collection in Russia thanks to the official distributor - HTC Rus.
Welcome to stand 740!
