Moscow International Optical Fair (MIOF)

September 24-26, 2025  /  CROCUS EXPO  /  Pavilion 2, hall 11


DAYS
HOURS

L.G.R. brand will be displayed at MIOF

4 February 2025

L.G.R. is not just a brand, it's a genuine part of global culture. L.G.R. glasses have long been beloved by Hollywood stars, often becoming part of the iconic images of the main characters in films and TV shows. There is a reason for the brand's popularity among global celebrities. The style and uniqueness of each L.G.R. model is highly appreciated by leading stylists and star actors.

L.G.R. glasses can be seen in such iconic projects as the mini-series RIPLEY, where the brand's models were worn by Andrew Scott (Tom Ripley), Johnny Flynn (Dickie Greenleaf) and Dakota Fanning (Marge Sherwood). In the Netflix series THE SANDMAN, Boyd Holbrook (Corinthian) chose the REUNION and REUNION EXPLORER models. And in the popular show Emily in Paris, Lily Collins and other heroes and heroines of the third season appear in L.G.R. glasses, emphasizing the elegance and style of each scene.

But L.G.R. isn't just the love of cinema. Fans of the brand include stars such as Tom Cruise, Cristiano Ronaldo, Prince William, Marion Cotillard, Kirsten Dunst, Giorgio Armani and Gigi Hadid. This list can go on indefinitely. In 2025, the brand is preparing a unique collaboration with actor Paul Bettany, who is a longtime fan of the brand. Together with Luca, they will create a collection based on the iconic Jambo model - Paul's favorite model.

L.G.R. brand was founded in Italy by Luca Gnecchi Ruscone in 2007 and quickly became known for its combination of traditional Italian craftsmanship and modern design. Respecting the traditional methods of production from the past, L.G.R remains entirely handmade in Italy by three artisanal families, who build each frame from start to finish to ensure exceptional quality and durability. With elegance and authenticity at the forefront, L.G.R serves to preserve the heritage of eyewear mastery through designs that speak to traditional Italian craftsmanship. Class and excellence define the style of L.G.R frames, exuding finesse and poise in each collection.  Today, L.G.R represents the perfect blend of heritage and modernity, offering eyewear that speaks to bold explorers and style-conscious individuals alike. 

Today L.G.R. is available for Russian fans. 

Welcome to HTC Rus stand 740.