Moscow International Optical Fair (MIOF)

September 24-26, 2025  /  CROCUS EXPO  /  Pavilion 2, hall 11


DAYS
HOURS

A new MIOF participant — Belle Frog

28 January 2025

Belle Frog products are manufactured at the best factories in Hong Kong from premium quality materials - Italian acetate, medical steel and nylon. The brand's aesthetic is a cocktail of daring and uncompromising. To create a truly creative product, the brand collaborates with designers, attracts artificial intelligence, weaving local codes and global trends into its work.

Belle Frog is actively developing a community of friendly bloggers and Telegram authors, creating special projects and collaborations with them.

For example, the brand implemented an interesting special project, teaming up with the international cosmetics brand Babor and young influencers as heroes of the apres-ski campaign.

Each of the heroines of the campaign takes with them on a journey two irreplaceable products: The Cure DOCTOR BABOR regenerating cream and Belle Frog sunglasses, which become ideal companions during winter holidays.

“We created this campaign to remind you that genuine luxury is moments when you feel free, confident and beautiful. This project has combined two brands to inspire people to find such moments this winter and enjoy them while our products take care of their health and beauty”, comments Lilia Minnakhmetova, the founder of the Belle Frog brand.

Belle Frog will display the products at stand А735!