Results of the first round of the Golden Lorgnette National Award contest in the optical industry

The first round of consideration of participants’ applications for the Golden Lorgnette National Award contest in the optical industry has been completed. The most active companies shared their time, experience and achievements with colleagues, and some even applied for several nominations at once!

Wholesale and retail companies of Russia from Kaliningrad to Irkutsk were registered for the contest. The presentations of the participants showed that they continue to search for new business solutions and the introduction of new brands of optical goods to optics salons. Companies began to pay more attention to employee training and customer communications. The most popular categories this year were Debut, Salon of the Year and Educational Project. No applications were submitted for nominations Advertising of the Year, Chain of the Year and Optometrist of the Year.

The following companies came through to the second round of the contest:

Debut

• Opticpoint, Ekaterinburg 

• Bellefrog, Kazan 

• Aimido, Saint Petersburg 

• KMK, Saint Petersburg

Educational Project of the Year

• Komanda Rosta, Samara

• Avvita, Moscow 

• Opti-klass, Moscow 

• Opticpoint, Ekaterinburg

Innovation of the Year

• OKVision, Moscow

• Komanda Rosta, Sergeev M.O. IE, Samara 

Marketing Project of the Year

• Bellefrog, Kazan

• Avvita, Moscow

• Optika Cronos, Nizhny Novgorod

Salon of the Year

• Glassman, Kaliningrad 

• Ocularia, Irkutsk

• Territoriya Zreniya, Pushkin, Leningrad region 

National Production Company

• Medstar, Volgograd

• OKVision, Moscow

Private Trade Mark

• Bellefrog, Kazan

• Medstar, Volgograd