MIOF 2024. Spring – Post show report

The 34^th Moscow International Optical Fair (MIOF), the only communication platform in the national optical market, providing a unique chance for distributors of world famous brands of glasses, frames and lenses, ophthalmic equipment, suppliers of accessories and software products for optical salons to present the latest optical developments and current fashion spectacle collections, was held February 20 through 22, 2024 at Crocus Expo.

More than 100 companies and 250 brands from Russia, the Republic of Belarus, Turkey and China exhibited at the trade fair.

Large industry players and young, but ambitious brands demonstrated their novelties of the season and delighted the guests of the event with special promotions, offers, discounts and branded gifts within the exposition comprising over 7 000 square meters.

Eyewear trends were traditionally displayed within the frames of the MIOF special section Fashion Showcase.

Х Anniversary Awarding Ceremony for the winners of the Golden Lorgnette National Award in the optical industry was held on the first day of the fair. The Award is granted annually to the best projects, companies and specialists who have made a significant contribution to the development of the optical market.

The MIOF Educational Forum presented a wide range of topics - from purely professional and scientific to business issues related to sales, merchandising, development and marketing.

The 35^th Moscow International Optical Fair MIOF will be held September 10 through 12, 2024.

See you at Crocus Expo!