Shamir Rus will participate in MIOF

Shamir Optical Industry Ltd. is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. 

Our deep understanding and desire to address basic human pains and requirements are clearly reflected in our truly diverse range of age and task-specific clear and sunglass lenses, which make reading, computer and handheld digital device use, sports and urban life, easier and more comfortable than ever.

Shamir Rus will showcase at MIOF new spectacle lenses Shamir Driver Intelligence which are day and night eyeglass lenses for every driver, specially designed to help make your driving experience smoother and safer, in any light or weather conditions. Whether you’re commuting to work or enjoying the freedom of an open road, you’ll find Shamir eyeglass lenses offer a distinctly different driving experience. Groundbreaking lenses that deliver the clearest, sharpest vision with enhanced color contrast — boosting performance on the road and enabling a safer driving experience.

Sun lenses coating for daytime: Shamir Glacier Sun UV™: Powerful UV protection, sun glare reduction, durability, and easy cleaning. Moon lenses coating for nighttime and lowlight conditions: Shamir Glacier Expression™ :Anti-reflective, for a 25% increase in contrast sensitivity, eye fatigue reduction, and improved reaction times, for most users.

Welcome to stand А415. 

See you September 5 through 7 at Crocus Expo!