The 32nd Moscow International Optical Fair MIOF post show results

The 32^nd Moscow International Optical Fair MIOF, the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail, was held February 14 through 16, 2023 at Crocus Expo.

More than 100 companies from Armenia, the Republic of Belarus, China, India, Turkey and Russia participated in the spring edition of the trade fair. Over 3000 specialists attended the exhibition, which once again emphasized the significance of the event in the optical segment of the market.

All segments of the industry were demonstrated within the frames of the exposition. Visitors learnt about new collections of medical frames and sunglasses for the 2023 season, new ophthalmic diagnostic equipment, software for optical salons, accessories for optics. They got acquainted with modern technologies for vision diagnostics, as well as sophisticated design solutions in the production of frames.

This year's MIOF fashion showcase displayed 60s classics, oval metal frames and coloured plastic frames.

The Awarding ceremony for the winners of the Golden Lorgnette Award was traditionally held on the first day of the fair. Organizations and companies from Moscow, St. Petersburg, Kaliningrad, Perm, Makhachkala, Cheboksary and Chita became the winners of the Award. A competition for young designers Prodesign Frames, organized in partnership with the International promotion and advertising technologies festival ProMediaTech was for the first time held as part of the main program. The contestants presented their own design interpretation of glasses and frames. The winners were Maya Burnasheva (St. Petersburg) and Sergey Tanas (Moldova).

The exposition was accompanied by a rich business program organized by the MIOF Exhibition Management office and the Market Assistant Group. The Educational and Business Forum featured events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, the latest innovations in lenses manufacture, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination were presented to the audience.

Over the years of its operation the Moscow International Optical Fair had rightfully earned high reputation at the professional community.

See you at Crocus Expo!