Rodenstock Rus is a nominee for the Golden Lorgnette Award in the Marketing Project of the Year and the Advertising Project of the Year categories
1 February 2022
Alongside with application for the Golden Lorgnette Award in the category Innovation of the Year Rodenstock Rus has already applied for the Golden Lorgnette Award in the Marketing Project of the Year and the Advertising Project of the Year categories.
Marketing project of the year is B.I.G. Vision conference
Rodenstock Rus organized the B.I.G. Vision (Biometric Intellegent Glasses) conference in Samara from November 29 to December 1, 2021. Objectives of the conference: to familiarize leading Russian optical companies with the concept of B.I.G. Vision from Rodenstock; demonstrate the operation of the complex of instruments DNEyeScanner + ImpressionIST4; present marketing proposals and share experience with optical network representatives.
Advertising project of the year First. Progressive. Yours (PPT)
In 2021, Rodenstock Rus launched a nationwide unique program for optical companies First. Progressive. Yours: the opportunity to try progressive lenses at a special reduced price to attract a target group of customers for prescription progressive lenses.
More than 500 optics stores participated in the project.
See you at Crocus Expo February 22 through 24, 2022 at MIOF!
