Novaya Liniya: social networks as a communications platform

Novaya Liniya nominated the project Development of Instagram Account as a Platform for Implementation of Business Communications for the Golden Lorgnette Award in the Marketing project of the Year category.

Since March 2021 Novaya Liniya has been implementing a project which is unique for the Russian optics market. The company's specialists decided to use social networks as a platform for communications with business audiences and customers. Instagram was chosen because it offers many opportunities to implement effective communications: targeted advertising, collaborations, live broadcasts and draws.

After six months of active work to promote the Novaya Liniya business account on Instagram they managed to increase the coverage of the audience of posts by 123%. Audience coverage for the month grew by 1,223.7%, and in Stories amounted to + 39,865.

About the company

The company NOVAYA LINIYA, founded as part of the international optical holding New Line Group in 1998, today is a recognized leader of the Russian optical market. For more than 20 years of work in the field of distribution of frames and sunglasses, the company has developed its own special approach to doing business, promoting and supporting the brands represented. Due to the effectiveness of the applied methodology for selecting the assortment, today the company's brand portfolio includes brands whose products are able to satisfy the most diverse tastes of consumers in a wide price range. Key brands are: ENNI MARCO, MarioRossi.

See you at Crocus Expo February 22 through 24, 2022 at MIOF!