Moscow International Optical Fair (MIOF)

September 13-15, 2022  /  CROCUS EXPO  /  Pavilion 3 / Hall 13

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New Optic Italia (NOI) a nominee for the Golden Lorgnette Award in the Innovation of the Year category

25 January 2022

New Optic Italia (NOI) is a young company founded by Dr. Camillo Rotaro in 2014. He devoted his life to ophthalmology and invested all his accumulated experience in creating collections of glasses that meet the most advanced requirements of science and fashion. Dr. Rotaro owns more than 50 world patents that are used for the frames development.

The company's products have been granted many awards at exhibitions all over the world. NOI was nominated SILMO d'Or in the Innovation category in 2017.

The first frame of the CamilloRorato was developed specially for kids. The special design of the nose pad of the frame and saddle-shaped nose stop make it possible to avoid injury to the kids nose. The ability to adjust the tilt of the nose stop and the length of the earpiece will help to adjust the frames for kids starting from six months. The frame does not press to the face and does not annoy the child. The flexibility of the material prevents damage, and special-shaped earpiece securely fix glasses on the head and allow children to lead an active lifestyle.

Rimless titan frames with adjustable earpiece TAAG 3.1 and TAAG 3.2 have been specially developed for adults.

Eyetech Vision is the official NOI representative in Russia.

See you at Crocus Expo February 22 through 24, 2022!