Moscow International Optical Fair (MIOF)

February 14-16, 2023  /  CROCUS EXPO  /  Pavilion 2, Hall 8

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Iris Optika (Rostov-on-Don): exceeding expectations

12 January 2022

Meet another nominee in the Salon of the Year category for the Golden Lorgnette award in 2022 Iris optics salon (Rostov-on-Don), which operates at the same name Iris eye clinic of the Honored Doctor of the Russian Federation Oleg Kochmal.

7 main components are the hallmark of the salons work:

  • Expertise. 80% of orders are complex recipe glasses. The sales consultant, working with the client, always combines the selection of glasses with high-level knowledge in the field of vision care.
  • Wide range. Rostov customers have a choice of more than 3,000 models of frames and more than 800 sunglasses from the world's leading optical brands as well as manufacturers of glasses and contact lenses. The Iris team offers their customers only high-quality products - all goods displayed on shelves have certificates of conformity.

  • The latest technologies. The salon is facilitated with the only in Russia interactive smart mirror with the help of which each client can try on virtual glasses of world brands from the assortment of the store without touching them.

  • Own workshop for making glasses. The workshop is equipped with modern digital equipment of the latest generation of Mr. Blue from Essilor with the help of which one can make glasses of any complexity quickly, qualitatively and as accurately as possible.

  • Service. It is impossible to earn the buyers trust without high-level service. This is the norm for Iris salons so employees give customers a sense of uniqueness every minute.

  • Modern design. The Iris optics salon consists of two halls: the main and VIP. The author's design project was developed by the famous Russian designer Roman Zelensky. The design of the VIP hall was done by the hostess of the chain of opticians Svetlana Kochmala.

  • Participation in the cultural life of the city. Iris regularly becomes a participant in cultural, educational and social events. In October 2021, as part of Don Fashion Week, glasses from the store's collection supplemented the images of the Oasis brand on the podium.

See you at Crocus Expo February 22 through 24, 2022!