Awarding ceremony for the winners of Golden Lorgnette Award will be held February 22, 2022 within the frames of MIOF

The VIII Awarding ceremony for the winners of Golden Lorgnette Award will be held February 22, 2022 within the frames of the 30^th Moscow International Optical Fair MIOF. The organizers of the contest are MIOF Management Office and Market Assistant Group.

Russian companies, joint ventures and representative offices of companies from abroad, registered and conducting main activities in Russia and operating in the market of optical goods and services, as well as participating in the MIOF trade fair, are nominated for the Award.

68 applications for participation in the contest have been submitted this year. The Expert Council of the panel of judges included Inessa Lebbeh and Stanislav Trofimov. Besides the organizers of the award would like to express their gratitude to Irina Karimova, the head of the FashionEducation.ru portal and the Fashion Journalism School, for her active assistance.

Inessa Lebbeh, strategic consultant on communicative practices and emotional branding in medicine, expert on medical content marketing in social networks, author of four books on medical communication. Courses instructor at the School of Medical Business, Academy of Medical Education, etc. The winner of the Golden Lorgnette 2018 Award in the nomination Educational Project.

Stanislav Trofimov, Director General Aelita Optica, creative director for Tony Morgan brand development and promotion, the winner of the Golden Lorgnette 2020 Award in the nomination National Marketing Product of the Year.

Meet nominees of the 2022 contest selected on the first meeting of the Expert Council.

Salon of the Year:

• Arnika, Ufa.
• Iris Optica, Rostov-on-Don.
• Cronos Optika, Nizhny Novgorod.
• Master Zreniya Optika, Ufa.
• Solo Optika, Vidnoye, Moscow Region.

Chain of the Year:

• Cronos Optika, Nizhny Novgorod.
• Master Zreniya Optika, Ufa.

National Production Company:

• Brevno, Krasnoyarsk.
• Burma, Moscow.
• Opticdesign, Vladimir

Debut of the Year:

• Brevno, Krasnoyarsk.
• Aitek Optiks, Moscow.
• ITigris, St. Petersburg.
• Private Trade Mark (collection):
• Brevno, Krasnoyarsk.
• Burma, Moscow.
• Opticdesign, Vladimir.

Innovation of the Year:

• Aitek Optiks, Moscow.
• ITigris, St. Petersburg.
• OptiTech, Moscow.

Marketing Project of the Year:

• MOK, Moscow.
• New Line, Moscow.
• Optic-Center, Cheliabinsk.
• Cronos Optika, Nizhny Novgorod.

Advertising project of the Year:

• Arnika, Ufa.
• Optika Versiya, Moscow.

The nomination Educational Project and Training is closed, as it hasn’t received enough applications to compete.

See you at Crocus Expo at MIOF February 22 through 24, 2022!