29th Moscow International Optical Fair (MIOF)

MIOF. Autumn 2021 has been opened!

14 September 2021

The 29th International Optical Fair (MIOF), a meeting place of leading distributors of global medical optics brands with representatives of wholesale and retail trade, has started its work today September 14, 2021 at Crocus Expo. Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform.

The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

The exposition of the autumn edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: Markisa Project, Optic Dias, Megapolis, New Optica, Balero-MC, Stofmoff and others.

Business and educational events of various formats will be held within the framework of the planned program.

The 5th scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held on the opening day September 14 at conference hall H from 10:00 to 18. The event will start with announcing interim results of the summer charity action Glasses for Children with Rare Genetic Diseases, which forms the integral part of the Kids Vision project, and reporting on performance review of the work of charitable foundation Kids Vision NPO in the course of the previous year. Besides a section Rare Eye Diseases and Poor Vision will be organized within the frames of the project. A questions-and-answers session will conclude the event.

The purpose of the event is to present the current state of medical care in optics and specialized clinics, to talk about new ideas, technologies and products of this sector.

MIOF visitors will have an opportunity to take part in a new project Kindness Glasses. Representatives of optical salons can take illiquid goods from their stocks, bring them to the exhibition and put in a special container. In the same way, anyone can bring old no longer used glasses to the exhibition and donate them. The Kids Vision Foundation, with the help of official associations of prevention, diagnosing and treatment of eye, optics stores and medical clinics, will transfer the collected glasses to poor people or those who are in a difficult life situation. The collection of glasses will be held on September 14 and 15.

Business forum will be held September 14 and 15, 2021 in conference hall J. Attendees of the forum will learn about: effective sales skills; optimization of operation and increase of profitability of optics salons; modern marketing capabilities of the optical industry; trends in the range of 2022; peculiarities of production and design of different lenses; and separate methods of ophthalmic disorders correction.

Master classes including master class from Rodenstock about B.I.G.Vision biometric intelligent glasses will be held September 14 and 15, 2021 in conference halls K and L.

Business program events >>

The trade fair will run till September 16, 2021.

See you at Crocus Expo!