29th Moscow International Optical Fair (MIOF)

Results of Golden Lorgnette national award of optical industry

17 February 2021

The VII gala award ceremony for the winners of the Golden Lorgnette national award of the optical industry took place February 16, 2021 at Crocus Expo. The organizers of the contest are MIOF Management Office and Market Assistant Group, the contest was supported by the Ministry of Healthcare of Russia.

The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician’s of Russia. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry.

The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favorable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship.

The Expert Council announced the winners of the contest in the following nominations:

Advertising Project of the Year
OchkiBoutique, Moscow

Retail Chain/Trading Company of the Year
Optics Krono chain of optical salons, Nizhny Novgorod

Education and training
Rodenstock Rus, Moscow

Marketing Project of the Year
Dilor chain of optical salon, Orenburg-Moscow

Innovation of the Year
OkVision, Moscow

National Trading Company
Stormoff, Moscow

Private trademark
Fun-Story, Glasses Gallery, Moscow

Special prize of the Expert Council
For constant improvement and will
Cord optics, Kazan