Moscow International Optical Fair (MIOF)

February 16-18, 2021  /  CROCUS EXPO  /  Pavilion 2, hall 8

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Golden Lorgnette 2020 Award nominees have been defined

12 January 2021

The 7th Awarding ceremony for the winners of the Golden Lorgnette National Award in the optical industry will be held February 16, 2021 within the frames of the Moscow International Optical Fair MIOF.

This year, despite the seriously complicated work of wholesale companies, optics salons and ophthalmologists, there were quite plentiful of applications for participation in the contest. Applicants for the award offered their customers new forms of service, products and marketing projects. There are achievements in the construction and opening of new retail outlets, new production sites were launched. To preserve and develop the business, the enterprises of the sector launched marketing companies meeting demands and challenges of this difficult year.


Organizers of the contest, MIOF Management Office and Market Assistant Group, announced the nominees of the Golden Lorgnette 2020 Award following the results of the first meeting of the Expert Council:

The Marketing Project of the Year
Dilor chain of optical salons (Orenburg)
Rodenstock Rus (Moscow)

Private Trade Mark (Collection)
Fun-story, Gallery of Glasses (Moscow)
Leglama (Moscow)
Dilor chain of optical salons (Orenburg)

Education and training
Inessa Lebbeh
ITigris, Saint Petersburg
Rodenstock Rus (Moscow)

Retail chain/trade company of the year
Kord chain of optical salons (Kazan)
Cronos chain of optical salons (Nizhny Novgorod)

The Advertising Project of the Year
Kord chain of optical salons (Kazan)
Ochki Boutique (Moscow)
Rodenstock Rus (Moscow)

The Innovation of the Year
Rodenstock Rus (Moscow)
OkVision (Moscow)

The National Trade Company
Opticus Rus (Moscow)
Stormoff (Moscow)

See you at Crocus Expo!