Moscow International Optical Fair (MIOF)

February 16-18, 2020  /  CROCUS EXPO  /  Pavilion 2, hall 8

MIOF 2020. Autumn announced the business program

27 August 2020

The 27th Moscow International Optical Fair (MIOF), the leading branch event which twice a year incorporates on the same platform more than 3,000 specialists from the sphere of medical optics and ophthalmology, will be accommodated in Crocus Expo September 08 through 10, 2020.
Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. The business program of the fair will form again an integral part of the MIOF exposition. The program features Business and Educational Forum incorporating a number of events of different formats and the 4th scientific and practical conference on children's ophthalmology and optometry Kids Vision.

Business program schedule

September 8 - Inessa Lebbeh, strategic consultant on communicative practices and emotional branding in medicine, author of books on medical communication, will make a report Increase in Optics Sales through Social Networks: content features and promotion accents.

Another interesting event of the first day will be the seminar of the ITigris product manager Nikolai Nikolaev on the topic: Prospects: how automation helps to survive the market crisis.

September 9 - specialists will have an opportunity to come to know about the results of clinical studies on the influence of Myopilux lenses on the control of progressive myopia (speakers: Rano Ibragimova, MD, ophthalmologist, medical consultant of Essilor Academy, Alexander Koltsov, ophthalmologist, director of Nikon Academy educational programs).

The interim results of the Kids Vision charity action Glasses for Children with Genetic Diseases will be announced during the 27th Moscow International Optical Fair (MIOF). The action will be held till November 30, 2020 inclusive.

The action has been initiated and organized by Crocus Expo, Management Office of the trade fair and Market Assistant Group, Director General E.N. Yakutina. The program of the conference offers a number of various events including seminars, training courses, presentations and lectures.

There is free admittance for representatives of the optical industry to the exhibition and events of the business program after online registration in the MIOF website >>.

Ticket price in Crocus Expo ticket offices during the event period is 250 RUB.