Moscow International Optical Fair (MIOF)

February 11-13, 2020  /  CROCUS EXPO /  Pavilion 2, hall 8

Business program MIOF 2019

4 February 2019

Everybody is invited to attend lectures and seminars of the Business and Educational Forum of the 24th Moscow International Optical Fair (MIOF) which will be held February 12 through 14, 2019 in the second pavilion of Crocus Expo.

The largest companies of the Russian optical industry including Avvita, Inveco Holding, Markiza Project, Marcolin Rus, Megalopolis, New Optics and debutants of the 2019 edition will exhibit at the trade fair. Foreign and Russian brands including Grossoptic, Novalex and others will display their products at the fair.

The program of the Business and Educational Forum will form an integral part of the MIOF exposition. The program features events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician salons, methods of identification of customer needs in new eyewear products will be presented to the audience.

One of the most awaited events is the visit to Moscow of Caroline Abram, French designer and the brand owner. The press conference of the designer The Important Role of Opticians Consultants in the Optical Industry will take place on February 12 in hall 8, conference room B at 14:35. Admission is free. The organizer of the press conference is Alkhemer Optik.

Lectures of representatives of eye glass lenses manufacturers will be traditionally held within the frames of the forum: Louis Hue (-BBGR), Kuschel. T. K. (Rodenstock GmbH, Germany), Petrukhina M. L. (Nikon), Diadina U.V. (Hoya Lens Russia) and others.

Martin Conway, Scientific Consultant of Contamac, FBCLA, FIACLE (UK) will give a lecture The Development of a New Material for Gas-permeable Contact Lenses with Hyper DK-index February 13. Martin Conway is a world famous practical man and lecturer in the sphere of contact correction. He participates in world scientific conferences which take place in Europe, Asia, North and South America, the Middle East. In Russia the expert cooperates with the Moscow Scientific Research Institute of Eye Diseases named after Helmholtz. The lecture will take place in conference room G, hall 8 at 16:00.

Special attention is given to optical business marketing. Seredinskaya N.V., Director General of Glasses Gallery, will tell about school psychology for the owner of optics Understanding the Safety Reputation of the Three Components of Success of Modern Market. Toporova E.V., Deputy Director of Victoriya opticians chain (Kirov), and Proskurina T.N., Director of premium optical salons Tamara (Novosibirsk), will tell about organization of sales and about promoting the shop on social networks: performance evaluation. Philippe Ravidat, Export Director of Spine Optics (France) and business guru of optical industry, will explain why seven of your competitors attract buyers three times cheaper. Yakutina T.N., coach of the International School of Optical Business, will continue lectures about the best strategy to maximize average ticket and about practice and automation of processes.

Each company prepares pleasant surprises for their clients.

Markiza Project expects a special guest Marco Boscolo, master and frames designer from Bottega Veneta fashion house. The designer will hold master classes on frames making at the Bottega Veneta stand February 12 and 13. The eyewear of the brand is handmade.

Armati Group expects the arrival of William Morris (Great Britain), the owner of the homonymous trade mark. William Morris will present the new 2019 collection. Gili Shani, a famous German photographer, ideologist of Kreuzberg Kinder brand, will be also available at the stand. Every registered visitor will have an opportunity to get professional photos with brands eyewear on.

Program schedule.

Please register to get a ticket to the trade fair.