Pavilion 2, hall 8

Optical magazines is one of the most effective tools for work with optician’s employees

5 September 2018

The specialized magazines and newspapers in particular Optical MAGAZINE, OM Technologies, OM Kids and Optica Expo speak about the healthy eyesight, about the technological innovations in the world of optics, fashion tendencies in new collections of sunglasses and frames. The editions inform about exhibitions and post news from brands. The editorial publish comments of Russian and foreign specialists about optical production and sales.

The edition is focused on the promotion and the advancement of goods and services offered by the optician stores for the Russian consumers in order to increase the sales of eyeglasses and frames. These editions allow to provide your employees with knowledge and professional skills in the field of fashion, design of eyewear and frames, history of collections, current trends of the market development and also in many professional topics: optical store marketing, merchandising, sales and sales management; structure of frames, lenses, contact lenses production; world statistics of the markets and so on.

Read more at the official website:


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