Pavilion 3, hall 15

Online registration of visitors

Results of Golden Lorgnette 2017 award

6 March 2017

The National Award in the optical industry is one of the most prestigious awards at the market of optical goods and services, equipment and materials, glass and contact lenses, sun glasses and frames, distributors and retail chains and also optician’s of Russia.

The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. Participants of the contest promote their corporate image, products and services as well as create greater market awareness in the market segment throughout Russia.

The MIOF exhibition management office and the Market Assistant Group agency with assistance of the Ministry for Healthcare of Russia were the organizers of the award. Representatives of the companies nominees, participants and guests of the fair, representatives of wholesale and retail companies from Russia, Belarus, Germany, Italy, Korea, Turkey, the USA and France, more than 20 representatives of mass media gathered in Backstage restaurant.

The ceremony was presented by Serguei Egorychev, Director Department of special exhibition projects and Elena Yakutina, Director General Market Assistant Group. Pierric Bonnard, Trade Commissioner and Head of Business France in Russia (Business France Russie) spoke at the awarding ceremony. Besides BusinessFrance became the official partner of the Golden Lorgnette National Award.

BusinessFrance is the national agency supporting the international development of the French economy. Its three key responsibility are to support French or foreign companies with their international development, to facilitate job-creating foreign investments in France and to promote France’s attractiveness to business.

47 companies from all regions of Russia took part in the contest, 21 projects were nominated in 12 categories.

There were declared winners in the following nominations:

Expert panel special prize went to Medical and Technical College (Saint Petersburg).

The Debut of the Year (a newcomer introduction to the market) award was granted to Pervoye Atelye Yuvelirnykh Oprav Sergey Tarasov.

The Innovation of the Year award went to O’Key Vision Retail (Moscow).

Advertising campaign of the Year was announced Tamara optician’s chain (Novosibirsk).

The Optician's Chain of the Year (federal) first award went to Optica MIO company.

The Optician's Chain of the Year (local) was granted to Tochka Zreniya optician’s chain (Perm).

Private trade mark award got Design Laboratory Sergey Makhnev.

The Marketing Project of the Year featured two awards: for wholesale and retail companies. The wholesale nomination winner became Alstima and Vista Optical projects. The retail nomination winner became KORD Optika chain (Kazan).

Educational Project of the Year – the winner of the award was Avvita Rodenstock Academy (Moscow) project.

The Partner of the Year was awarded to Market Assistance Group director Elena Yakunina for the company’s longstanding contribution to MIOF exhibition and Golden Lorgnette award development.

Best MIOF 2017 stand was announced OPTIC DIAS stand (Moscow). OPTIC DIAS has bee presenting for many years frames and sunglasses from Adidas, Andy Wolf, Silhouette, (Austria), Cazal, OWP, Mexx (Germany), Orgreen (Denmark), TAG Heuer (France) and others.

The Personage of the Year (acknowledgement) award went to Mariya Trubilina, docent of ophthalmology department FMBA of Russia, for personal contribution to optical industry development.

The 4th Awarding Ceremony for the winners of the National Award in the optical industry Golden Lorgnette will take place in February 2018 in Crocus Expo within the frames of MIOF.


11 January 2018
Visitors registration to MIOF has been opened!

Specialists of medical optics, owners and employees of optician’s are kindly invited to online registration for you to get free ticket to the fair.

19 September 2017
Moscow International Optical Fair has been opened!

The 21st Moscow International Optical Fair (MIOF), a significant event for the professionals of the optical industry, is held September 19 through 21 in Crocus Expo.

11 September 2017
MIOF Business program, September

All experts of the optical industry and ophthalmology are kindly invited to get acquainted with the events of the business program of the autumn edition of the exhibition.

06 September 2017
The organizers started accepting applications for participation in the contest for the national award Golden Lorgnette 2018

The Gala Awarding Ceremony for the winners of the contest for the national award in the optical industry Golden Lorgnette will take place February 2018 within the frames of the Moscow International Optical Fair (MIOF).

06 September 2017
Scientific and practical conference on children's ophthalmology and optometry Kids Vision

The thematic event which will take place in Russia for the first time – the scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held September 19 within the frames of the MIOF business program.