The 20th Moscow International Optical Fair (MIOF), a key B2B event for specialists of the optical industry in Russia, has started its work today in Crocus Expo IEC.
The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed.
104 companies participate in the project. Representatives from 13 regions of Russia and 5 foreign countries display not only their latest developments in all directions of the optical industry (eyeglasses, lenses, professional equipment, software for optician’s and many other things), but also fresh design ideas, in particular, new collections of sunglasses from leading European and Asian producers intended for the forthcoming spring and summer season.
The Official Opening Ceremony of the 20th Moscow International Optical Fair has taken place today, February 15. The ceremony was presented by Serguei Egorychev, Director Department of special exhibition projects.
Victoria Chizhova, Director General Marcolin-Rus, Damiana Andreozzi, Director General Markiza Project, Viacheslav Malynkin, Director General Optika MIO retail chain, Dmitry Mitiukov, Head of Abium company, Takeshi Kazei, Takubo Wоrks International Division Manager, and Elena Yakutina, Director General Market Assistant Group welcomed the exhibitors and guests of the ceremony.
MIOF organizers traditionally prepare a highly topical business and educational forum program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction. Representatives of Hoya Lens Rus will tell about new products within the frames of the seminar on progressive lenses.
The Awarding Ceremony for the winners of the 3rd Russian National Award Golden Lorgnette in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population will take place within the frames of the program. The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. Participants of the contest promote their corporate image, products and services as well as create greater market awareness in the market segment throughout Russia.
Seminars Emotional Communication with the Customer in the Shop will take place February 16 and Become Superproducer (two parts) will take place February 16. The seminars will be held by Ercole Renzi, an internationally acknowledged marketing expert in optical market.
The Gala Awarding Ceremony for the winners of the contest for the national award in the optical industry Golden Lorgnette, the best projects, companies and specialists contributed to the optical industry in the last year, was held within the frames of MIOF.
More than 100 companies from Russia and foreign countries display their innovative developments and fashionable trends at the Moscow International Optical Fair.
Martin Conway, world famous practical man and lecturer in the sphere of contact correction, will lecture a number of lectures to the forum attendees.
The 22nd Moscow International Optical Fair (MIOF) which will run February 14 through 16 in Crocus Expo will open the annual calendar of exhibition events in the field of optometry, medical production and also fashionable collections of eye glasses and frames.113 participants’ geography of MIOF. Spring 2018 covers Belarus, Germany, Israel, Italy, China, Russia, France, Switzerland and Japan. Novelties and the latest developments will be presented by national companies from 14 regions of the country.
Specialists of the optical industry have an opportunity to get acquainted with the business program of the coming exhibition.