Pavilion 3, hall 15

Online registration of visitors

An internationally acknowledged marketing expert in optical market will speak at MIOF

2 February 2017

Seminars Emotional Communication with the Customer in the Shop will take place February 16 from 12:00 p.m. to 01:30 p.m. and Become Superproducer (two parts) will take place February 16 from 01:45 p.m. to 03:15 p.m. (part 1) and from 04:00 p.m. to 05:45 p.m. (part 2). The seminars will be held by Ercole Renzi, an internationally acknowledged marketing expert in optical market.

Ercole Renzi is one of the most famous lecturers and experts in the field of optical marketing and management in the world, a regular participant of international optical exhibitions and trade fairs, has a number of publications in the professional media, the author of a number of books on optical marketing and sales (2 of them are translated into Russian and enjoy popularity among participants and guests of MIOF). Ercole Renzi is the head of the consulting company SR Comunicazione. The company renderes services in optimization of optical companies operation


Preliminary registration is required for the seminar attendance at


11 July 2017
E-catalogue of MIOF 2017. Autumn exhibitors

Now you can see not only a list of companies, participating in the 21st Moscow International Optical Fair...

10 July 2017
Visitors registration to MIOF. Autumn 2017 has started!

Specialists of medical optics, owners and employees of optician’s are kindly invited to online registration for obtaining a free ticket to the fair.

06 March 2017
Results of Golden Lorgnette 2017 award

The 3rd Awarding Ceremony for the winners of the National Award in the optical industry Golden Lorgnette took place February 15 in Crocus Expo within the frames of MIOF.

15 February 2017
Anniversary MIOF has been opened!

Moscow International Optical Fair (MIOF) will display the full range of novelties in all segments of the market in one place. Specialists of segment...

02 February 2017
An internationally acknowledged marketing expert in optical market will speak at MIOF

Ercole Renzi, business coach and world famous specialist the field of management and marketing in the market of medical optics, will hold a number of seminars.