Pavilion 2, hall 8

An internationally acknowledged marketing expert in optical market will speak at MIOF

2 February 2017

Seminars Emotional Communication with the Customer in the Shop will take place February 16 from 12:00 p.m. to 01:30 p.m. and Become Superproducer (two parts) will take place February 16 from 01:45 p.m. to 03:15 p.m. (part 1) and from 04:00 p.m. to 05:45 p.m. (part 2). The seminars will be held by Ercole Renzi, an internationally acknowledged marketing expert in optical market.

Ercole Renzi is one of the most famous lecturers and experts in the field of optical marketing and management in the world, a regular participant of international optical exhibitions and trade fairs, has a number of publications in the professional media, the author of a number of books on optical marketing and sales (2 of them are translated into Russian and enjoy popularity among participants and guests of MIOF). Ercole Renzi is the head of the consulting company SR Comunicazione. The company renderes services in optimization of optical companies operation


Preliminary registration is required for the seminar attendance at


19 February 2018
Awarding ceremony for the winners of Golden Lorgnette 2018 contest

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MIOF. Spring 2018 has been opened!

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Martin Conway lectures

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Press release: 22nd Moscow International Optical Fair (MIOF)

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