TO THE EXHIBITION OPENING
The leading national platform for holding business negotiations and the meeting place for distributors of global brands with representatives of wholesale and retail trade. The fair provides the perfect opportunity to get acquainted with the latest trends and innovations, to make decisions on purchases, to establish new business contacts, to sign mutually advantageous agreements with suppliers.
The exposition covers the following segments: eyeglasses fashion (frames), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trading equipment for optics, specialized optical editions and many other things.
Representatives of retail trade generate assortment for the next season aiming to offer their clients the latest collections of fashionable frames and sunglasses, contact lenses, care means for eyeglasses and lenses, and also to facilitate optical salons with the latest equipment.
On the results of visitors survey 87% make decisions on purchases of new assortment for their entities right on the fair site. The project provides an opportunity to find new contacts while holding meetings with the industry representatives from various, including remote, regions in a short period of time in the same place.
Round tables, master classes and presentations on urgent issues related to the development of the optical market are held within the frames of the business program. Specialists – visitors and exhibitors – have an opportunity to get acquainted with sales increase technologies in salons of optics, with the latest innovations in production of eyeglass and contact lenses, new collections of leading producers, to obtain the latest data on sight correction methods.
The Gala Awarding Ceremony for the winners of the contest for the national award in the optical industry Golden Lorgnette, the best projects, companies and specialists contributed to the optical industry in the last year, was held within the frames of MIOF.
More than 100 companies from Russia and foreign countries display their innovative developments and fashionable trends at the Moscow International Optical Fair.
Martin Conway, world famous practical man and lecturer in the sphere of contact correction, will lecture a number of lectures to the forum attendees.
The 22nd Moscow International Optical Fair (MIOF) which will run February 14 through 16 in Crocus Expo will open the annual calendar of exhibition events in the field of optometry, medical production and also fashionable collections of eye glasses and frames.113 participants’ geography of MIOF. Spring 2018 covers Belarus, Germany, Israel, Italy, China, Russia, France, Switzerland and Japan. Novelties and the latest developments will be presented by national companies from 14 regions of the country.
Specialists of the optical industry have an opportunity to get acquainted with the business program of the coming exhibition.