The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry.
The IV Gala Awarding Ceremony for the winners of the Golden Lorgnette contest took place February 14, 2018. 27 enterprises participated in the contest, there were submitted 33 applications (totally 98 applications from 47 entities).
The winners of the Golden Lorgnette 2018 contest:
The Debut of the Year: TM Lencor Vision, МОC company (Moscow).
The Innovation of the Year: InterOptic (Moscow).
The Educational Project of the Year: Opticum program at MediaMetrix radio, producer and presenter Inessa Lebbekh (Moscow).
The Advertising campaign of the Year: Crystal Lakes Contact Lenses, DiLor chain (Orenburg).
The Marketing Project of the Year, federal: Optic Center company (Novosibirsk).
The Marketing Project of the Year, local: My Eyesight social project, El Licon chain (Tomsk).
The Optician's Salon of the Year: Spectr salon (Barnaul).
Private trade mark: Emilia Line by Enni Marco, New Line company (Moscow).
The Personage of the Year (acknowledgement): Lev Biber, New Line company (Moscow); Tamara Basko, Director General Zreniye PMTs (Novosibirsk); Alexander Myagkov, President Expert Council, Director General Ok Vision (Moscow).
The contest organizers: MIOF Exhibition Management Office, Market Assiatance Group agency.
Ceremony sponsor: Seiko company.
The contest partners: Business France, Seiko, OK Vision, Einar, Optic Market +
Information partners: Vestnik Optometrii, Glaz, Who is Who in Medicine, Optic MAGAZINE, Opravy I Linzy, Tseny na Optiku, portals EyeNews, Organum Visus, optica4all, Vademecum, Weboptica.
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