The award is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry.
The IV Gala Awarding Ceremony for the winners of the Golden Lorgnette contest took place February 14, 2018. 27 enterprises participated in the contest, there were submitted 33 applications (totally 98 applications from 47 entities).
The winners of the Golden Lorgnette 2018 contest:
The Debut of the Year: TM Lencor Vision, МОC company (Moscow).
The Innovation of the Year: InterOptic (Moscow).
The Educational Project of the Year: Opticum program at MediaMetrix radio, producer and presenter Inessa Lebbekh (Moscow).
The Advertising campaign of the Year: Crystal Lakes Contact Lenses, DiLor chain (Orenburg).
The Marketing Project of the Year, federal: Optic Center company (Novosibirsk).
The Marketing Project of the Year, local: My Eyesight social project, El Licon chain (Tomsk).
The Optician's Salon of the Year: Spectr salon (Barnaul).
Private trade mark: Emilia Line by Enni Marco, New Line company (Moscow).
The Personage of the Year (acknowledgement): Lev Biber, New Line company (Moscow); Tamara Basko, Director General Zreniye PMTs (Novosibirsk); Alexander Myagkov, President Expert Council, Director General Ok Vision (Moscow).
The contest organizers: MIOF Exhibition Management Office, Market Assiatance Group agency.
Ceremony sponsor: Seiko company.
The contest partners: Business France, Seiko, OK Vision, Einar, Optic Market +
Information partners: Vestnik Optometrii, Glaz, Who is Who in Medicine, Optic MAGAZINE, Opravy I Linzy, Tseny na Optiku, portals EyeNews, Organum Visus, optica4all, Vademecum, Weboptica.
The Gala Awarding Ceremony for the winners of the contest for the national award in the optical industry Golden Lorgnette, the best projects, companies and specialists contributed to the optical industry in the last year, was held within the frames of MIOF.
More than 100 companies from Russia and foreign countries display their innovative developments and fashionable trends at the Moscow International Optical Fair.
Martin Conway, world famous practical man and lecturer in the sphere of contact correction, will lecture a number of lectures to the forum attendees.
The 22nd Moscow International Optical Fair (MIOF) which will run February 14 through 16 in Crocus Expo will open the annual calendar of exhibition events in the field of optometry, medical production and also fashionable collections of eye glasses and frames.113 participants’ geography of MIOF. Spring 2018 covers Belarus, Germany, Israel, Italy, China, Russia, France, Switzerland and Japan. Novelties and the latest developments will be presented by national companies from 14 regions of the country.
Specialists of the optical industry have an opportunity to get acquainted with the business program of the coming exhibition.