Pavilion 3, hall 15

New collection of eyeglasses and frames from Switzerland

19 January 2017

The new INVU ultra polarized lens guarantees an unrivalled consumer experience. The extensive polarizing lens technology know- how, combined with their Swiss quality standards when it comes to product specifications, performance and quality control, makes ultra polarized lenses a truly exceptional product. The multi- layer construction of INVU ultra polarized lenses make the lens virtually unbreakable. They can therefore be safely used for all sports and outdoor activities. The UV protection layer of the lens completely blocks all UV rays up to 400 nanometers while allowing useful light to pass through to the eye. The lenses have a precision hard coat layer that helps prevent scratching, thus allowing sunglass wearers to enjoy their INVU™ sunglasses for a longer time

INVU brand was created by Swiss Eyewear Group AG specialists in 2013. Everybody is invited to visit the official INVU website in Russia at for you to get acquainted with the new collection of eyeglasses and frames 2017.


06 March 2017
Results of Golden Lorgnette 2017 award

The 3rd Awarding Ceremony for the winners of the National Award in the optical industry Golden Lorgnette took place February 15 in Crocus Expo within the frames of MIOF.

15 February 2017
Anniversary MIOF has been opened!

Moscow International Optical Fair (MIOF) will display the full range of novelties in all segments of the market in one place. Specialists of segment...

02 February 2017
An internationally acknowledged marketing expert in optical market will speak at MIOF

Ercole Renzi, business coach and world famous specialist the field of management and marketing in the market of medical optics, will hold a number of seminars.

23 January 2017
Generalnaya Optica will display popular brands

Generalnaya Optica will display popular brands AnaHickmann, Hickmann, Bulget and T-Charge at the MIOF. Spring 2017 trade fair.

19 January 2017
New collection of eyeglasses and frames from Switzerland

MIOF visitors will have an opportunity to see the collection of sunglasses with new ultra polarized lenses from INVU brand.